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Freemotion is a commercial fitness equipment brand built on cable-based strength training, now part of the iFIT Inc. ecosystem.

Last updated September 15, 2026

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Overview

Freemotion is a commercial fitness equipment brand. According to its official About Us page, its story began in 1999 when a small engineering company called Ground Zero Design introduced the world's first full circuit cable-based strength training line, called Genesis, built on the idea that free-motion cable training was more natural, more effective, and more human than fixed-weight machines; that idea became Freemotion Fitness. The brand is headquartered in Logan, Utah, described as iFIT Inc. Headquarters, and operates as part of the iFIT Inc. ecosystem connecting equipment, content, and operator tools. Its official site presents smart, connected equipment built for daily commercial use across cardio, strength, Pilates, and iFIT categories, and states 100k+ commercial machines installed worldwide and 50+ countries with active installations.

History

According to Freemotion's official About Us page, the brand's story began in 1999, when a small engineering company called Ground Zero Design introduced the world's first full circuit cable-based strength training line, called Genesis. It was built on the idea that free-motion cable training was more natural, more effective, and more human than any fixed-weight machine on the market, and that idea became Freemotion Fitness. The same page describes the brand's evolution as headquartered in Logan, Utah, identified as iFIT Inc. Headquarters, and states that as part of the iFIT Inc. ecosystem, Freemotion connects equipment, content, and operator tools into one platform that drives retention, secondary revenue, and long-term member value. The page also states 100k+ commercial machines installed worldwide, 50+ countries with active installations, and 25+ years of commercial fitness innovation.

Products and positioning

Commercial-grade, smart, connected fitness equipment for commercial facilities, positioned as part of the iFIT Inc. ecosystem driving retention and secondary revenue.

  • Genesis

    The world's first full circuit cable-based strength training line, introduced in 1999.

  • iFIT

    A workout app with guided training for cardio, strength, HIIT, and recovery, integrated into Freemotion equipment consoles.

  • FitRig

    Rig systems offered in multiple sizes with 11-gauge steel frames and 10-year frame warranties.

  • EPIC Free Weight / EPIC Plate Loaded / EPIC Selectorized

    Product series listed on the Freemotion product catalog.

  • GENESIS / GENESIS DS

    Product series listed on the Freemotion product catalog.

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