Corporate brand
UnclaimediFIT is a connected fitness platform offering a workout app with guided training and a family of fitness equipment brands.
Last updated November 3, 2026
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Overview
iFIT is a workout app with guided training for cardio, strength, HIIT, and recovery, streamable on phone, tablet, or connected equipment. The company describes itself as offering the iFIT experience across a broad range of connected fitness hardware, including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, yoga equipment, and accessories. It develops proprietary software that learns and adjusts to each person's habits and delivers immersive content, and describes iFIT as the common operating system uniting its experiential content and interactive hardware across its family of brands, including NordicTrack and ProForm.
History
iFIT presents itself as a connected fitness company whose platform unites experiential content and interactive hardware across a family of brands. Its stated mission is to improve fitness and well-being, and it develops proprietary software that learns and adjusts to each person's habits while delivering immersive content. The company describes its vision as creating the world's most holistic health and fitness platform, integrating physical fitness, mental health, nutrition, and active recovery into a seamless interactive experience. It offers the iFIT experience across a broad range of connected fitness hardware and states that, driven by adoption of the iFIT platform, it is a leading provider of large exercise equipment in the United States.
Products and positioning
A leading provider of large exercise equipment in the United States, driven by adoption of the iFIT platform, with a vision to create the world's most holistic health and fitness platform.
iFIT workout app
A workout app with guided training for cardio, strength, HIIT, and recovery, streamable on phone, tablet, or connected equipment.
Connected fitness hardware
Treadmills, bikes, ellipticals, rowers, climbers, strength equipment, yoga equipment, and accessories.
NordicTrack
A brand within the iFIT family, with products designed to match a busy, family-centered lifestyle.
ProForm
A brand within the iFIT family offering strength machines, incline trainers, treadmills, and bikes designed for both commercial and other uses.
Controversies
2021
Peloton sues iFIT and Echelon over patents
In November 2021, Peloton filed lawsuits against iFIT and Echelon, alleging that their products infringed Peloton patents related to on-demand classes. Peloton sought an order blocking sales of the devices at issue as well as compensation. The filing sets out Peloton's allegations; they are claims rather than a court determination, and the source report does not state any ruling, settlement, or final outcome in the matter.
Recent events
Reported
Peloton sues iFit and Echelon over patents[6]
Peloton filed lawsuits against iFit and Echelon, alleging that their products violated Peloton patents related to on-demand classes. Peloton sought an order blocking device sales and compensation; the allegations are claims, not a court determination.
Sources6 sources
- 1Workout App for At-Home Training, Cardio & Strengthifit.com
- 2iFIT Health & Fitness | Our Mission, Platform & Fitness Visionifit.com
- 3Careers at iFIT | Help Shape the Future of Fitnessifit.com
- 4iFIT Leadership | Building the Future of Fitnessifit.com
- 5iFitwikidata.org
- 6Peloton sues iFIT and Echelon over patentsengadget.com
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