Geely Radar

Geely Radar, also known as Radar Auto in China and Riddara in a number of overseas markets, is a Geely Auto brand dedicated to battery-electric vehicles. It was introduced in 2022 as a specialist marque for electric lifestyle vehicles, with an initial emphasis on pickup trucks rather than conventional passenger cars. Its first prominent product is the Radar RD6, a battery-electric pickup designed to combine utility, recreational use, and passenger-vehicle comfort. The brand was established within Geely's broader expansion into dedicated new-energy vehicle businesses. Rather than operating as a broad, full-range automotive company, Radar focuses its identity on vehicles intended for outdoor activities, work, travel, and lifestyle applications. This positioning places it in the emerging electric pickup and multifunctional vehicle segment, where buyers may value cargo capacity, towing or utility capability, all-wheel-drive functionality, and an electric powertrain. Radar's research and development activities are based in Hangzhou, Zhejiang. Production of the RD6 takes place at an electric-vehicle manufacturing facility in Zibo, Shandong. The company has described an expansion path beyond its initial pickup offering, with planned vehicles including an SUV, a smaller pickup, a larger SUV, and an all-terrain vehicle. These planned categories indicate an ambition to develop a broader family of electric lifestyle vehicles while retaining the brand's outdoor and utility-oriented identity. In markets outside China, the brand has used the name Riddara. The change was associated with trademark resistance from Omni United, a Singapore-based tire company whose business includes the Radar Tires brand. The international naming strategy reflects the practical need to distinguish Geely's vehicle marque from an existing automotive-related trademark. Radar was subsequently consolidated into Geely Auto, according to the referenced account. It remains an active Geely-associated electric-vehicle brand, although publicly available reference material identifies only a limited range of launched products and does not establish a complete current international sales footprint, detailed financial profile, or named executive roster.

Geely Radar was created in 2022 by Geely Auto as a specialist new-energy vehicle brand. Its creation formed part of Geely's effort to organize different electric-vehicle concepts and market propositions under more focused marques. Radar's intended territory was the electric lifestyle-vehicle segment: vehicles that could serve daily transportation while also supporting outdoor recreation, travel, cargo carrying, and other utility-oriented activities. The brand's first major vehicle was the Radar RD6, a battery-electric pickup truck. The RD6 gave Radar a clear initial identity in a segment that remained relatively underdeveloped compared with electric sedans and sport utility vehicles. Rather than presenting itself simply as a commercial truck manufacturer, Radar emphasized the pickup as a flexible lifestyle product. This approach connected the vehicle's utility characteristics with the growing consumer interest in outdoor activities and electrification. Radar operates with research and development facilities in Hangzhou, Zhejiang, while the RD6 is manufactured at an electric-vehicle production facility in Zibo, Shandong. The separation between the Hangzhou development base and the Zibo production site reflects the brand's integration into Geely's wider industrial and engineering network. Available reference material identifies the RD6 as the principal model offered by 2024. The brand's stated product-development direction extends beyond the initial pickup. Future vehicles were described as including an SUV, a smaller pickup, a larger SUV, and an all-terrain vehicle. If realized, these categories would allow Radar to address a wider range of electric lifestyle use cases, from family transportation to recreational driving and off-road activities. The available material does not establish launch dates or final specifications for those planned products. International naming created a separate branding issue. In overseas markets, Radar vehicles were marketed under the name Riddara. This change followed trademark resistance associated with Omni United, a Singaporean tire company that uses Radar for its tire brand. The overseas name therefore appears to have been adopted to distinguish Geely's vehicle business from an existing automotive-related mark rather than to signal a change in product technology or ownership. The referenced account also states that Radar was consolidated into Geely Auto. This indicates a closer organizational relationship with the parent automotive company, although the available material does not provide detailed corporate filings or describe the precise legal structure of the consolidation. Radar remains associated with Geely's electric-vehicle activities and is described as an active brand. Public reference material remains limited regarding its executive team, financial performance, exact international distribution, and the launch status of planned models.

• 2022

  Radar brand introduced

  [1]Geely Radaren.wikipedia.org

  Geely Auto introduced Radar as a dedicated brand for battery-electric lifestyle vehicles.

• 2022

  Radar RD6 becomes the initial flagship

  [1]Geely Radaren.wikipedia.org

  The Radar RD6 electric pickup became the brand's first principal production vehicle and established its initial product positioning.

• International name changed to Riddara

  [1]Geely Radaren.wikipedia.org

  The brand adopted Riddara in overseas markets following trademark resistance involving the Radar name.

• Brand consolidated into Geely Auto

  [1]Geely Radaren.wikipedia.org

  Radar was reported to have been consolidated into Geely Auto as part of its corporate integration.

Electric lifestyle vehicles for outdoor recreation, utility, and everyday use, with a primary focus on battery-electric pickups.

• Battery-electric pickup truck · 2022

  Radar RD6

  The Radar RD6 is the brand's initial and principal electric vehicle. It is a battery-electric pickup positioned as a lifestyle and utility vehicle rather than solely as a commercial work truck. The model established Radar's focus on combining pickup functionality with the comfort and environmental positioning associated with electric passenger vehicles. Reference material identifies the RD6 as being manufactured at Radar's electric-vehicle facility in Zibo, Shandong.

• Electric lifestyle vehicle · 2022

  Radar Horizon

  Radar Horizon is identified in the referenced product listing as a Radar vehicle line dating from 2022 onward. The available material does not provide sufficient detail to establish its final body style, specifications, market availability, or relationship to the RD6. It is therefore recorded as a named Radar product entry without adding unverified technical or commercial claims.

• Battery-electric SUV

  Future Radar SUV

  Radar has described an SUV as part of its future product expansion. The available reference does not specify a production name, launch date, dimensions, powertrain details, or confirmed market availability.

• Battery-electric pickup truck

  Future small pickup

  A smaller pickup has been cited as one of Radar's planned future vehicles. No confirmed model name, technical specification, timing, or sales market is provided in the available reference material.

• Battery-electric SUV

  Future large SUV

  A larger SUV is included in Radar's stated future product direction. Details concerning its design, capacity, performance, production status, and release schedule remain unspecified in the available sources.

• Electric all-terrain vehicle

  Future all-terrain vehicle

  Radar has also indicated plans for an all-terrain vehicle intended to broaden the brand's outdoor and recreational scope. The available material does not confirm a production version, name, specifications, or launch timing.

• 2022

  Creation of a dedicated electric lifestyle-vehicle brandStrategy

  Background

  Geely Auto was expanding its presence in new-energy vehicles and identified electric pickups and related lifestyle vehicles as a distinct market proposition.

  Action taken

  It established Radar as a specialist brand focused exclusively on electric vehicles, beginning with an electric pickup.

  Aftermath

  The move gave Geely a dedicated identity for electric pickup and outdoor-oriented vehicles, led initially by the Radar RD6.

  Source

• Adoption of the Riddara name outside ChinaStrategy

  Background

  The Radar name encountered trademark resistance in overseas markets because Omni United uses Radar for its tire brand.

  Action taken

  Geely marketed the vehicle brand as Riddara in overseas markets.

  Aftermath

  The revised name distinguished Geely's electric-vehicle brand from the existing Radar Tires mark.

  Source

• Consolidation into Geely AutoStrategy

  Background

  Radar operated as a Geely-associated electric-vehicle subsidiary and brand.

  Action taken

  The referenced account reports that Radar was consolidated into Geely Auto.

  Aftermath

  The consolidation further integrated Radar into Geely Auto's automotive organization, although the available source does not detail the legal or operational consequences.

  Source

• Unconfirmed

  Geely Auto completes acquisition of three Radar-related companies[5]吉利汽车完成收购三家雷达相关公司auto.caijing.com.cn

  Geely Auto announced that it completed the full acquisition of Radar Automobile (Shandong) Co., Radar Automobile Sales Co., and Thailand-based Radar Thailand. The three companies became wholly owned subsidiaries of Geely Auto, and their financial results were consolidated into the listed company’s statements.

• Unconfirmed

  Geely Radar launches two scenario-specific PHEV pickup models[6]吉利雷达推出两款场景化PHEV皮卡itbear.com.cn

  Geely Radar announced the launch of two PHEV four-wheel-drive pickup models: the Radar King Kong PHEV 4WD Mountain Edition priced at 139,800 yuan, targeting plateau and mountain markets, and the Radar Horizon PHEV 4WD Cold Region Edition priced at 151,800 yuan, designed for extreme cold regions.

Read more

1. 1Geely Radaren.wikipedia.org
2. 2official_website_homepageradar-ev.com
3. 3Radar Autowikidata.org
4. 4Radar (chinesische Automarke)de.wikipedia.org
5. 5吉利汽车完成收购三家雷达相关公司auto.caijing.com.cn
6. 6吉利雷达推出两款场景化PHEV皮卡itbear.com.cn