GGPoker
Corporate brand
UnclaimedAn international online poker operator offering cash games, tournaments, poker variants and related online gaming products.
Last updated October 28, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
GGPoker is an international online poker room and gaming brand operated by NSUS Group. Established in 2014, it initially concentrated on the Asian online poker market before expanding into Europe and other regulated jurisdictions. Its core business is the operation of online poker tables, scheduled tournaments and branded tournament series, complemented by poker-related tools and selected online casino games. The platform supports several forms of Texas hold'em and Omaha hold'em, including short-deck poker and five-card and six-card pot-limit Omaha. Its tournament offering has included large guaranteed events, high-roller competitions and the GGMillion$ series. The brand has also promoted features intended to assist player decision-making and engagement, including poker-training and analysis tools. Availability varies by jurisdiction because online gambling products are offered under different licenses and regulatory arrangements. GGPoker's international development accelerated after it obtained access to a United Kingdom gambling license in 2017. By 2020, the business had operations or licensing arrangements involving Canada, Ireland, Malta and Curaçao. It subsequently secured or entered additional regulated markets, including Pennsylvania in the United States, the Isle of Man, Ukraine, Belgium, Romania, the Netherlands, Quebec and Ontario. In Ontario, GGPoker operated the WSOP.ca online poker site for players in that province through a partnership connected with the World Series of Poker. The brand became especially visible through its relationship with the World Series of Poker. In 2020, pandemic-related restrictions prevented the normal live Main Event format, and GGPoker co-hosted an online version with WSOP. The event's prize pool was recognized by Guinness World Records as the largest for a single online poker tournament at that time. GGPoker also hosted WSOP Online bracelet series in 2021 and 2022. In 2024, Caesars Entertainment announced the sale of the WSOP brand to NSUS Group, GGPoker's operator, for $500 million, substantially expanding the strategic importance of the relationship. GGPoker has used prominent poker professionals in its public-facing brand strategy. Daniel Negreanu serves as a brand ambassador and spokesperson, while Fedor Holz has been associated with the company's integrity and fair-play efforts. The operator has also invested in account monitoring and anti-collusion measures in response to concerns about real-time assistance, prohibited software and exploitation of technical vulnerabilities. Several account closures, fund confiscations and player disqualifications have received industry attention, illustrating both the competitive nature of online poker and the operational risks of running a large real-money gaming platform. By August 2022, GGPoker was reported to have become the largest online poker room by cash-game traffic volume. Its present identity combines a global poker network, a tournament and sponsorship business, regulated-market expansion and a strong emphasis on game integrity. Because online gambling legislation differs considerably between countries, the brand's geographic reach, product catalogue and licensing status are jurisdiction-specific rather than uniform worldwide.
History
GGPoker was established in 2014 as an online poker operator focused initially on Asian customers. Its early development took place within a fragmented international market in which poker operators needed to combine software, payment access, licensing and local market knowledge. The brand later pursued a broader international strategy, acquiring access to a United Kingdom gambling license in 2017 and building a presence across Europe and other regulated jurisdictions. By 2020, GGPoker had operations or licensing arrangements involving Canada and Ireland and held or used licenses associated with Malta and Curaçao. The COVID-19 pandemic created a major turning point for the company and for online poker generally. When travel restrictions and the suspension of live events disrupted the regular World Series of Poker Main Event, GGPoker co-hosted an online version with WSOP. The event produced a record-scale prize pool for an online poker tournament and received Guinness World Records recognition. The relationship with WSOP continued through online bracelet series hosted in 2021 and 2022. GGPoker also continued to expand its regulatory footprint. In February 2021 it received a Pennsylvania gaming license, its first United States license, and it was approved for an Isle of Man license for international players. Players in the United Kingdom remained under the United Kingdom Gambling Commission framework. The company expanded into Ukraine in August 2021 and later launched or established local partnerships in Belgium, Romania, the Netherlands and Quebec. In early 2022 it acquired an Ontario license and operated WSOP.ca for Ontario residents through a partnership connected with WSOP. The company grew in visibility alongside its tournament business and professional-player marketing. Daniel Negreanu became a prominent ambassador and spokesperson. The brand also associated itself with Fedor Holz in an integrity-focused role. By August 2022, GGPoker was reported to have become the largest online poker room by cash-game traffic volume, a sign of its competitive position against established international poker networks. Operationally, GGPoker offers multiple forms of Texas hold'em and Omaha, including short-deck poker and five-card and six-card pot-limit Omaha. Its commercial ecosystem includes cash games, scheduled tournaments, high-roller events, branded series, poker education or analysis features and online casino games such as slots. The product mix and availability depend on local regulation. Fair-play enforcement became a recurring part of the company's public profile. GGPoker announced account bans and fund confiscations in cases involving alleged real-time assistance, prohibited software, account behavior and exploitation of a client-side vulnerability. In one case, a player was disqualified from a major high-roller event and funds were redistributed. These actions demonstrated the operator's attempt to protect game integrity, while also generating controversy among affected players and observers because account closures and confiscations can involve substantial balances. In August 2024, Caesars Entertainment announced that it had sold the WSOP brand to NSUS Group for $500 million. Because NSUS Group operates GGPoker, the transaction represented a major strategic development for the brand and strengthened its connection to one of poker's best-known tournament properties. GGPoker therefore occupies a position spanning online poker operations, regulated-market expansion, tournament sponsorship and ownership of a major poker brand through its operating group.
- 2024
NSUS Group announced acquisition of the WSOP brand
[1]Caesars Entertainment announced the sale of the WSOP brand to NSUS Group for $500 million.
- 2022
Ontario licensing and WSOP.ca operation
[1]GGPoker obtained an Ontario license and operated WSOP.ca for players located in Ontario.
- 2022
Reported leadership in cash-game traffic
[1]GGPoker was reported to have become the largest online poker room by cash-game traffic volume in August.
- 2021
United States and Isle of Man licensing
[1]GGPoker received a Pennsylvania gaming license and approval for an Isle of Man license serving international players.
- 2021
Further European and regional expansion
[1]The company expanded into Ukraine and established operations or partnerships involving Belgium, Romania, the Netherlands and Quebec.
- 2020
Online WSOP Main Event partnership
[1]GGPoker co-hosted the online WSOP Main Event during the disruption of live poker events caused by the COVID-19 pandemic.
- 2020
Guinness World Record for online tournament prize pool
[1]The 2020 WSOP Online Main Event prize pool was recognized as the largest ever for a single online poker tournament at the time.
- 2017
Expansion into the United Kingdom
[1]GGPoker expanded into Europe after acquiring access to a United Kingdom gambling license.
- 2014
GGPoker was established
[1]The online poker operator was founded and initially focused on the Asian market.
Products and positioning
A globally oriented, technology-led online poker platform positioned around tournament scale, regulated-market access, professional-player visibility and fair-play controls.
Online poker
Texas hold'em
GGPoker offers online Texas hold'em in both cash-game and tournament formats. The product is available through scheduled events and table-based play, subject to the rules and licensing conditions of the player's jurisdiction.
Online poker
Omaha poker
The platform supports Omaha variants, including five-card and six-card pot-limit Omaha. These formats broaden the product beyond the most common hold'em tables and are used in both cash games and tournament programming.
Online poker
Short-deck poker
Short-deck poker is offered as a distinct hold'em-style variant using a reduced deck. It is part of GGPoker's effort to provide alternative formats for experienced and high-stakes players.
Tournament series
GGMillion$
GGMillion$ is a branded tournament offering associated with GGPoker's high-value online tournament schedule. It includes major buy-in events and has featured high-roller competitions such as the $25,000 GGMillion$ Super High Roller Championship.
Poker tournament platform · 2020
WSOP Online and WSOP.ca
Through its relationship with the World Series of Poker, GGPoker has hosted online bracelet events and operated WSOP.ca for Ontario-based players. These offerings connect the platform's regulated online poker operations with the WSOP tournament brand.
Online casino
Online casino games
In addition to poker, GGPoker offers online casino products, including slot games. The availability of these games depends on local licensing, market rules and the user's location.
Controversies
2026
Bryn Kenney files lawsuit over alleged GGPoker deal
Poker player Bryn Kenney filed a lawsuit against GGPoker parent NSUS Group, alleging that the company owed him $5 million in affiliate commissions and reneged on a promised 5% ownership stake. The suit also alleges that GGPoker concealed security flaws and knew players were cheating; these are allegations, not established findings.
2020
GGPoker Faces Criticism Over Ambassador Signing
In December 2020, GGPoker drew criticism from poker players after hiring Dan Bilzerian as a brand ambassador. The criticism included objections related to Bilzerian's treatment of women. The event was reported by CardPlayer, which described the online poker site as signing the "King of Instagram" as its brand ambassador. The criticism came from members of the poker community rather than from any formal regulatory or legal action described in the source.
Real-time assistance enforcement
GGPoker announced permanent bans for 40 accounts, warnings for another 40 and confiscation of approximately $1.18 million from 13 accounts over alleged use of real-time assistance or related fair-play violations.
Moneytaker69 security vulnerability case
A player using the handle Moneytaker69 exploited a client-side vulnerability that exposed hand-equity information. GGPoker banned the account, confiscated approximately $29,800 and patched the vulnerability.
GGMillion$ Super High Roller disqualification
Francesco Garofalo was disqualified after winning the $25,000 GGMillion$ Super High Roller Championship for violating fair-play rules. More than $1 million in prize money was redistributed to other finalists.
Disputed account closure involving Tobias Duthweiler
Tobias Duthweiler alleged that GGPoker closed his account and confiscated about $180,000. The operator said he had previously been barred from a network skin for alleged bum-hunting and predatory behavior and that his return breached a permanent ban.
GTO Wizard-related account closures
After integrating security tools from GTO Wizard, GGPoker closed 31 accounts for alleged real-time assistance use. Integrity ambassador Fedor Holz said the affected players would also be excluded from future live WSOP events.
Marketing campaigns
- 2022WSOP.ca launch and operation
Ontario
GGPoker partnered with WSOP to launch and operate WSOP.ca for Ontario-based players after obtaining an Ontario license.
Outcome. The arrangement connected GGPoker's regulated-market infrastructure with the WSOP brand in Ontario.
- 2021WSOP Online bracelet series
International
GGPoker hosted the WSOP Online bracelet series as the partnership with the World Series of Poker continued beyond the pandemic-era Main Event.
Outcome. The series extended GGPoker's role as an online venue for WSOP-branded tournament competition.
- 2020WSOP Online Main Event
International
GGPoker co-hosted the online World Series of Poker Main Event after live poker events were disrupted by pandemic-related restrictions. The event gave the brand a prominent role in the transition of a major live poker property to an online format.
Outcome. The event set a Guinness World Record for the largest prize pool in a single online poker tournament at the time.
Brand decisions
2024
Acquire the World Series of Poker brand through NSUS GroupM&ABackground
Caesars Entertainment announced that it would sell the WSOP brand to NSUS Group, the operator behind GGPoker.
Action taken
NSUS Group agreed to acquire the WSOP brand for $500 million.
Aftermath
The transaction strengthened the long-term strategic connection between GGPoker's operating platform and the WSOP property.
Announced acquisition price. $500 million (2024 announcement)
2022
Operate WSOP.ca in OntarioStrategyBackground
Ontario introduced a regulated framework for online gaming, creating an opportunity for a WSOP-branded poker product.
Action taken
After obtaining an Ontario license, GGPoker partnered with WSOP to launch and operate WSOP.ca for Ontario-based players.
Aftermath
The partnership linked GGPoker's platform capabilities with the WSOP brand in a regulated Canadian market.
2021
Expand into regulated international marketsStrategyBackground
GGPoker sought to broaden its presence beyond its original Asian focus while operating within country-specific gambling rules.
Action taken
The company obtained or entered licensing and partnership arrangements in Pennsylvania, the Isle of Man, Ukraine, Belgium, Romania, the Netherlands and Quebec.
Aftermath
The expansion increased the number of jurisdictions in which GGPoker or a related local offering could operate.
2020
Move a major WSOP event onlineStrategyBackground
COVID-19-related travel restrictions and live-event limitations prevented the normal WSOP Main Event format.
Action taken
GGPoker co-hosted an online WSOP Main Event with the World Series of Poker.
Aftermath
The event achieved record prize-pool status for an online poker tournament and received Guinness World Records recognition.
- Increase fair-play enforcementOther
Background
Online poker operators face continuing risks from real-time assistance, prohibited software, account abuse and technical exploitation.
Action taken
GGPoker banned accounts, confiscated funds, disqualified a tournament winner and introduced or integrated additional security tools, including tools associated with GTO Wizard.
Aftermath
The measures addressed suspected cheating and vulnerabilities but also generated disputes concerning account closures, evidence and confiscated balances.
Recent events
Reported
Bryn Kenney files lawsuit over alleged GGPoker deal[3]
Poker player Bryn Kenney filed a lawsuit against GGPoker parent NSUS Group, alleging that the company owed him $5 million in affiliate commissions and reneged on a promised 5% ownership stake. The suit also alleges that GGPoker concealed security flaws and knew players were cheating; these are allegations, not established findings.
Reported
ClubGG launches a sweepstakes poker platform[5]
GGPoker announced the launch of ClubGG, a subscription and sweepstakes poker platform for players in the United States.
Reported
GGPoker announces deadmau5 partnership for GG Spring Festival[6]
GGPoker announced that it would partner with electronic music producer deadmau5 for its upcoming GG Spring Festival, including an opening-night party hosted by the artist and a festival event featuring him.
Reported
GGPoker launches OmahaSquad[7]
GGPoker announced the launch of OmahaSquad, with inaugural members Sasha Liu and Fernando 'JNandezPoker' Habegger. The initiative was described as a focal point for Omaha enthusiasts.
Reported
GGPoker launches Omaholics Series[7]
GGPoker launched the Omaholics Series, a festival of Omaha poker tournaments scheduled to run through March 28, with $7 million in guaranteed prize pools.
Reported
Dan Bilzerian joins GGPoker as brand ambassador[8]
GGPoker announced that Dan Bilzerian had joined as a brand ambassador. Bilzerian said he would work with GGPoker to improve cash-game tables for average players.
Reported
GGPoker faces criticism over ambassador signing[4]
GGPoker faced criticism from poker players over hiring Dan Bilzerian as an ambassador, including criticism related to his treatment of women.
- Unconfirmed
Reported
GGPoker signs Daniel Negreanu as ambassador[9]
GGPoker signed Daniel Negreanu as its latest ambassador under a sponsorship agreement.
Sources10 sources
- 1GGPokeren.wikipedia.org
- 2GGPoker official websiteggpoker.com
- 3Bryn Kenney files lawsuit over alleged GGPoker dealcardplayer.com
- 4GGPoker Faces Criticism Over Ambassador Signingcardplayer.com
- 5ClubGG推出抽奖式扑克平台uspoker.com
- 6GGPoker 宣布与 deadmau5 合作举办 GG Spring Festivalfinanznachrichten.de
- 7GGPoker推出OmahaSquadpokernews.com
- 8Dan Bilzerian加入GGPoker担任品牌大使pokernews.com
- 9GGPoker签约Daniel Negreanu担任品牌大使legaluspokersites.com
- 10GGPoker Signs Bilzerian as Ambassador to Sexismlegaluspokersites.com
Cite this profile: Cite the canonical profile. /brand-wiki/ggpoker · Editorial policy · How profiles are compiled