Good Energy
Corporate brand
UnclaimedA British renewable-energy company supplying green electricity and developing decentralised energy, solar, and electric-vehicle services.
Last updated October 16, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Good Energy is a British renewable-energy company headquartered in Chippenham, Wiltshire. It operates primarily as an energy supplier, offering electricity and gas services to households and businesses while focusing its brand on renewable generation, decentralised energy, and lower-carbon electrification. Its activities have included retail supply, administration of renewable-energy incentives, ownership and operation of wind and solar assets, domestic solar installation, electric-vehicle charging services, and battery-storage solutions. The business began in 1997 as Ofex, an offshoot of German power company Unit Energy Europe. After a management buyout, it adopted the Good Energy name in 2003. The company developed during the expansion of the United Kingdom's green-electricity market and became associated with the proposition that customers could support renewable generation through their energy tariffs. In 2012, Good Energy Group was admitted to the Alternative Investment Market and raised approximately £4 million in additional investment. Good Energy's generation portfolio became an important part of its identity. It operated or owned interests in wind and solar projects, including the Delabole wind farm in Cornwall, described as the UK's first commercial wind farm. Delabole was refurbished between 2010 and 2011, replacing ten older turbines with four larger turbines. The company also developed community-oriented initiatives around the site, including a local tariff discount. By 2017, its generation assets included two wind farms and eight solar farms. In response to lower profits and changing market conditions, Good Energy later shifted emphasis toward decentralised energy services. It sold its 47.5 MW generation portfolio to Bluefield Solar Income Fund in January 2022 for £24.5 million. The company has also pursued technology and electrification businesses. In 2015 it worked with Open Utility on Piclo, a trial renewable-energy marketplace intended to allow generators and customers to trade renewable electricity more directly. Good Energy acquired a minority stake in Next Green Car in 2019 and became its controlling shareholder in 2020. Next Green Car operates Zap-Map, an electric-vehicle charging-point mapping platform. In October 2024, Good Energy acquired Amelio Solar for £5.5 million, strengthening its solar-services activities. Good Energy has advocated for expanded renewable generation and clearer consumer information on green tariffs. It participated in discussions around Ofgem's green-energy claim guidance and supported independent renewable generators. Its public positioning has nevertheless drawn criticism over the meaning of 100% renewable tariffs, the treatment of Renewable Obligation Certificates, the use of an associated meter-reading contractor, and governance issues. In May 2023, Ofgem found that the company had overcharged nearly 7,000 customers under the Energy Price Guarantee. Good Energy was required to refund and compensate affected customers and contribute £1.25 million to Ofgem's redress fund. Juliet Davenport stepped down as chief executive in May 2021 and was succeeded by Nigel Pocklington. Good Energy faced a takeover offer from Dubai-based Esyasoft announced on 27 January 2025, with an indicated value of £99.4 million, subject to shareholder approval. The company had previously faced a 2021 takeover attempt by rival Ecotricity, which lapsed after failing to secure the required shareholder acceptances. Good Energy's current strategic identity is therefore less centred on owning large-scale generation and more on supplying renewable electricity and enabling household and transport electrification.
History
Good Energy was established in 1997 as Ofex, an offshoot of German power company Unit Energy Europe. The business was subsequently acquired by its management and renamed Good Energy in 2003. Its early development coincided with growing interest in green electricity in the United Kingdom, and the company built its identity around supplying electricity associated with renewable generation. In 2006, Good Energy commissioned Oxford University's Environmental Change Unit to examine the green-electricity market. The work supported the case for clearer accreditation and consumer information. Good Energy was also among the organisations associated with 2009 Ofgem guidance intended to reduce confusion around green tariffs. Founder Juliet Davenport participated in several renewable-energy and regulatory advisory bodies, including the Renewables Advisory Board before its abolition in 2010, Ofgem advisory groups, and the Microgeneration Steering Group. Good Energy Group entered the Alternative Investment Market in 2012 and raised a further £4 million. In 2014, it acquired a £500,000 interest in Tidal Lagoon Power, the developer of a proposed Swansea Bay tidal-energy scheme. The UK government decided in 2018 that the project was not financially viable, after which Tidal Lagoon Power entered voluntary insolvency. The company was ultimately dissolved in 2024. The company expanded its generation activities through wind and solar assets. Its Delabole wind farm in Cornwall was repowered after planning approval in 2008. Financing included a £9.6 million Co-operative Bank loan and £2.2 million of Good Energy equity. In 2010, ten original turbines were replaced by four larger turbines, and the site reopened in February 2011. A community tariff launched in 2013 offered qualifying residents near Delabole a 20% energy-bill discount. By June 2017, Good Energy had two wind farms and eight solar farms. It later returned two solar sites to community ownership. Good Energy also acted as a significant administrator of the UK's feed-in tariff system. At the end of June 2016, it supplied approximately 72,250 electricity customers and 43,000 gas customers and administered more than 124,500 generation sites. Following reduced profits in 2017, the company said it would seek buyers for remaining generation assets and reposition itself toward decentralised energy, including electric-vehicle charging and battery storage. Innovation in energy markets became another strand of the business. In 2015, Good Energy worked with Open Utility on Piclo, a six-month renewable-energy marketplace trial supported by the Department of Energy and Climate Change's Energy Entrepreneurs Fund, Nominet Trust, and Ofgem. Good Energy later invested in Next Green Car, becoming its controlling shareholder in 2020. Next Green Car operates Zap-Map, a platform for locating electric-vehicle charging points. Good Energy's generation strategy changed materially during the energy-market turmoil of 2021. The company announced that it would sell its entire 47.5 MW generation portfolio, which had a reported net book value of £56.8 million and supplied approximately 15% of its customers' electricity. The transaction with Bluefield Solar Income Fund completed in January 2022 for £24.5 million. This left Good Energy more focused on energy retail and decentralised services than on direct ownership of utility-scale generation. Leadership and ownership were active areas during the same period. Davenport left the chief executive role in May 2021 and was replaced by Nigel Pocklington. Rival Ecotricity, which had built a substantial Good Energy shareholding from 2016, made an offer for the remaining shares in July 2021. Good Energy rejected the proposal, and the offer lapsed after failing to reach the required acceptance threshold. In January 2025, Good Energy announced a proposed £99.4 million acquisition by Dubai-based Esyasoft, subject to shareholder approval. The company has faced criticism over the interpretation of green tariffs and renewable certificates, its former use of G4S Utility Services for meter reading, governance concerns, and the environmental implications of electricity sourced from an anaerobic-digestion facility linked to a pig farm. In May 2023, Ofgem found that Good Energy had charged nearly 7,000 customers above the Energy Price Guarantee limit. The company was required to make customer refunds and compensation payments and contribute £1.25 million to a regulatory redress fund. In October 2024, it acquired Amelio Solar for £5.5 million, reinforcing its focus on distributed solar and electrification.
- 2025
Esyasoft takeover agreed in principle
[1]Esyasoft announced an agreement to purchase Good Energy for £99.4 million, subject to shareholder approval.
- 2024
Amelio Solar acquired
[1]Good Energy bought Amelio Solar for £5.5 million.
- 2023
Ofgem customer-redress action
[1]Ofgem required refunds and compensation after finding Energy Price Guarantee overcharges affecting nearly 7,000 customers.
- 2022
Generation portfolio sold
[1]Good Energy completed the sale of its 47.5 MW portfolio to Bluefield Solar Income Fund.
- 2021
Chief executive succession
[1]Juliet Davenport stepped down and Nigel Pocklington became chief executive.
- 2020
Next Green Car becomes a controlled investment
[1]Good Energy increased its ownership of Next Green Car to 50.1%, gaining control of the Zap-Map operator.
- 2015
Piclo marketplace trial begins
[1]Good Energy and Open Utility tested a marketplace for direct transactions between renewable generators and consumers.
- 2013
Delabole community tariff launched
[1]The company introduced a tariff offering nearby residents a 20% energy-bill discount.
- 2012
Admission to AIM
[1]Good Energy Group was listed on London's Alternative Investment Market and raised approximately £4 million.
- 2011
Repowered Delabole wind farm reopens
[1]The Cornish wind farm reopened after its original turbines were replaced with four larger units.
Products and positioning
A specialist UK renewable-energy supplier focused on renewable electricity, decentralised generation, household solar, and electrification of transport.
Energy supply
Renewable electricity tariffs
Good Energy's core retail offering is electricity supplied under renewable-energy tariffs. The company has used Renewable Energy Guarantees of Origin and related certificate accounting to substantiate renewable-supply claims. Its proposition is aimed at customers seeking to associate their consumption with renewable generation, although the physical electricity delivered through the national grid is not separately traceable to an individual customer's socket.
Energy supply
Gas supply
Good Energy has also supplied gas to households and businesses. Gas formed part of the company's retail customer base during its expansion as a broader energy supplier, even though renewable electricity remains the central element of its brand positioning.
Wind generation · 1991
Delabole wind farm
Delabole in north Cornwall was a prominent Good Energy generation asset and is described as the UK's first commercial wind farm. The site was repowered between 2010 and 2011, replacing ten original turbines with four more powerful turbines. Good Energy later introduced a community tariff for residents living near the site.
Solar energy
Domestic solar services
Good Energy provides services connected with domestic solar generation, including solar-panel offerings and support for decentralised household energy. The acquisition of Amelio Solar in 2024 expanded this part of the business.
Electric-vehicle charging · 2014
Zap-Map
Zap-Map is an electric-vehicle charging-point mapping platform operated by Next Green Car. Good Energy first invested in Next Green Car in 2019 and became its controlling shareholder in 2020, making electric-vehicle infrastructure and transport electrification an important adjacent activity.
Controversies
2023
Energy Price Guarantee overcharging
Ofgem found that Good Energy had charged almost 7,000 customers more than the permitted maximum under the Energy Price Guarantee. The regulator cited inadequate systems, processes, and repeated inaccurate reporting over an extended period. Good Energy was required to refund and compensate affected customers and pay £1.25 million into a redress fund.
2017
Corporate-governance allegations
Reports raised concerns about transactions involving Good Energy and the husband of its chief executive, together with alleged weaknesses in corporate governance.
2012
Use of G4S meter-reading contractor criticised
Good Energy was criticised for using G4S Utility Services for meter reading. The company said the arrangement resulted from the acquisition of its previous contractor and later ended the relationship on ethical grounds.
2009
Dispute over renewable certificate claims
Ecotricity chief executive Dale Vince accused Good Energy of misleading customers over the retirement of Renewables Obligation Certificates. Good Energy rejected the accusation and said it retired additional financial equivalents, while acknowledging that the accounting explanation had not been communicated clearly.
Marketing campaigns
- 2015Piclo renewable-energy marketplace trial
United Kingdom
In partnership with Open Utility, Good Energy trialled Piclo, a marketplace designed to let renewable generators and consumers buy and sell electricity using mutually agreed prices.
Outcome. The six-month trial was supported by Ofgem and public-interest funding, helping test more decentralised energy-market models.
- 2013Delabole community tariff
Cornwall, United Kingdom
Good Energy launched a tariff offering residents near Delabole wind farm a 20% discount on their energy bills.
Outcome. The initiative linked a renewable-generation project with a direct local customer benefit.
- 2009Green-tariff transparency advocacy
United Kingdom
Good Energy was among the signatories associated with Ofgem guidance intended to clarify claims made by green-energy tariffs.
Outcome. The initiative contributed to improved guidance on communicating renewable-energy products.
- 2006Green electricity market review
United Kingdom
Good Energy commissioned Oxford University's Environmental Change Unit to review the green-electricity market and make the case for clearer accreditation for consumers.
Outcome. The work supported calls for a more transparent accreditation framework.
Brand decisions
2025
Proposed acquisition by EsyasoftM&ABackground
Good Energy became the subject of a proposed acquisition by Dubai-based energy-technology company Esyasoft.
Action taken
Esyasoft agreed to purchase Good Energy for an indicated value of £99.4 million, subject to shareholder approval.
Aftermath
Completion and the resulting ownership position were not established in the supplied reference material.
Indicative acquisition value. £99.4 million (Announcement on 27 January 2025)
2024
Acquisition of Amelio SolarM&ABackground
Good Energy aimed to expand its presence in distributed solar and household electrification.
Action taken
The company acquired Amelio Solar.
Aftermath
The transaction strengthened Good Energy's solar-services portfolio.
Acquisition consideration. £5.5 million (October 2024)
2021
Sale of the generation portfolioGeneration changeBackground
Good Energy decided that owning utility-scale generation assets was no longer central to its evolving retail and decentralised-energy strategy.
Action taken
It agreed to sell its 47.5 MW wind and solar portfolio to Bluefield Solar Income Fund.
Aftermath
The sale completed in January 2022 for £24.5 million, reducing Good Energy's direct generation ownership.
Sale consideration. £24.5 million (Completed January 2022)
- Ecotricity — Dale Vince criticised the proposed sale as a break-up of Good Energy's business.
2020
Control of Next Green CarM&ABackground
Good Energy sought exposure to the growing electric-vehicle and charging-infrastructure market.
Action taken
Following a minority investment in 2019, Good Energy increased its holding in Next Green Car to 50.1%.
Aftermath
Good Energy gained control of the company operating Zap-Map, broadening its business beyond energy supply.
2017
Shift toward decentralised energy servicesStrategyBackground
After reporting reduced profits, Good Energy reviewed its ownership of wind and solar assets and the future direction of its business.
Action taken
The company sought buyers for its remaining generation sites and identified electric-vehicle charging, battery storage, and decentralised energy as strategic priorities.
Aftermath
Good Energy subsequently sold its generation portfolio and expanded its interests in electrification and solar services.
Recent events
- Unconfirmed
Reported
Bluefield acquires Good Energy renewables portfolio[2]
Bluefield Solar Income Fund purchased Good Energy’s 47.5MW generating portfolio for up to £24.5 million. The portfolio includes six solar sites and wind assets, and is to continue supplying electricity to Good Energy customers through power purchase agreements.
Reported
Good Energy announces CEO succession[3]
Good Energy announced that Nigel Pocklington would succeed Juliet Davenport as CEO.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/good-energy · Editorial policy · How profiles are compiled