Recent events
Recent events tied to this brand in public sources.
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2026
Gucci introduces new 'Made in China' sneaker models, breaking with Italian production tradition
Reuters reports that Gucci has introduced new sneaker models manufactured in China, breaking with the brand's tradition of Italian production.
2022
Gucci debuts Adidas collaboration collection
Gucci debuted a collection made with Adidas as part of its Exquisite Gucci Fall/Winter 2022 collection at Milan Fashion Week.
2022
Gucci partners with Superplastic on NFT collection
Gucci entered a partnership with digital character brand Superplastic for an NFT collection featuring Gucci motifs and Superplastic characters Janky and Guggimon. The article said the first drop of ten NFTs was planned for February 1, 2022.
2022
Gucci faces criticism over tiger advertising campaign
Animal-rights groups criticized Gucci for using real tigers in an advertising campaign ahead of Chinese New Year. World Animal Protection US said the campaign exploited captive tigers, while other groups also protested the campaign.
2021
Gucci and Xbox limited-edition collaboration
Gucci and Xbox collaborated on a limited-edition Xbox console and accessories, with 100 sets available.
2021
Balenciaga announces global Hacker Project pop-up launch
Balenciaga announced that its Hacker Project would launch in pop-up and pop-in stores globally on Monday, with the project to be presented in 74 physical spaces worldwide. The project features cross-branded products reinterpreting Gucci codes.
2021
Xbox and Gucci announce their first collaboration
Xbox and Gucci partnered on a Gucci-themed Xbox Series X bundle, with a limited release planned for selected stores.
2021
Xbox and Gucci announce a limited-edition console bundle release
Xbox and Gucci announced that their Gucci-themed Xbox Series X bundle would launch on November 17 for $10,000, with a limited release of 100 consoles in selected stores.
2021
Facebook and Gucci sue over counterfeit goods
Facebook and Gucci jointly filed a lawsuit against the person responsible for an international counterfeit operation that allegedly used Facebook and Instagram to promote and sell products bearing the Gucci brand.
2021
Gucci launches perforated rubber shoes
Gucci launched croc-like perforated rubber shoes, with prices stated as $420 for men and $470 for women.
2021
Gucci launches Archetypes exhibition in Florence
Gucci launched the Archetypes exhibition at Gucci Garden in Florence to mark the house’s 100th anniversary. The exhibition recreates campaigns from Alessandro Michele’s tenure.
2021
Gucci opens Edmonton store
Gucci opened its third standalone Canadian location at West Edmonton Mall in Edmonton.
2021
Detroit Vs. Everybody partners with Gucci on limited-edition T-shirts
Detroit Vs. Everybody partnered with Gucci on limited-edition T-shirts, with the collection expanding the Detroit brand to 11 U.S. cities and proceeds supporting local nonprofits.
2021
Gucci reveals collaboration with The North Face
Gucci revealed its collaboration with The North Face, described as celebrating the spirit of exploration.
2020
Gucci opens its official Tmall flagship store
Gucci's official Tmall flagship store opened on December 21, offering hundreds of items across product categories including handbags, leather goods, shoes, ready-to-wear, accessories, watches and jewelry.
2020
Gucci announces strategic partnership with Tmall
Gucci announced a strategic partnership with Tmall, under which it plans to open two official flagship stores, including a Gucci store scheduled to open on December 21 and a Gucci Beauty store planned for February 2021.
2020
Gucci releases two AirPods cases
Gucci released two new cases for Apple AirPods: the Gucci AirPods Pro Case, priced at $1,100, and the Gucci GG Marmont AirPods Case, priced at $460. The AirPods Pro case was reported to ship by the end of the month.
2020
Gucci debuts a $2,600 dress for men
Gucci debuted a $2,600 tartan dress for men, described on its website as inspired by 1990s grunge looks and the Fall Winter 2020 fashion show.
2020
Gucci debuts grass-stain-effect jeans
Gucci debuted a pair of jeans designed to look as though they have grass stains around the knee area, as part of its grunge-inspired fall/winter 2020 collection.
2020
Gucci launches Off the Grid collection
Gucci launched Off the Grid, a 37-piece collection of apparel, sneakers, bags and accessories made with recycled, organic, bio-based or sustainably sourced materials.