Recent events
Recent events tied to this brand in public sources.
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2020
Gucci debuts #GucciTheRitual campaign
Gucci debuted its #GucciTheRitual digital campaign, which was shot entirely by its models while they were in quarantine.
2020
Gucci announces collaboration with The Lion’s Share Fund
Gucci announced a collaboration with The Lion’s Share Fund, an initiative supporting wildlife and habitat conservation, endangered species and animal welfare. Gucci said it would donate 0.5 percent of its media spend whenever an animal is featured in its advertisements.
2020
Gucci launches #SODEERTOME Pre-Fall 2020 campaign
Gucci released its Pre-Fall 2020 campaign, titled “So Deer to Me,” featuring a series of images of animals.
2020
Gucci partners with The Sex Ed podcast
Gucci partnered with The Sex Ed podcast for its third season, which features Gucci creative director Alessandro Michele as a special guest in an exclusive episode.
2020
Gucci partners with WHO on COVID-19 response information
Gucci partnered with the World Health Organization to help spread information about COVID-19 and said it was fundraising through its social media channels for Italian and WHO response funds.
2020
Gucci announces closure of six Italian factories
Gucci announced the closure of six factories in Italy's Tuscany and Marche regions. The article says the closure was until March 20, while noting it might be extended.
2020
Kering brands close half of mainland China stores
Kering said that its Gucci, Balenciaga and YSL brands had closed half of their stores in mainland China, with the remaining stores operating shorter hours.
2019
Gucci sues nearly 40 websites over alleged counterfeiting
Gucci filed suit in Florida federal court against nearly 40 websites that it said sold counterfeit Gucci products or misused its brand name or trademarks. Gucci sought $2 million in damages for each counterfeit item offered for sale.
2019
Gucci launches the #GucciGrip creative project
Gucci launched the #GucciGrip creative project, featuring the Grip watch collection and exploring global skateboarding culture and community through visual works created with skateboarders and artists.
2019
Gucci and Tencent launch short-film series
Gucci and Tencent launched the short-film series “Gucci Inspiration Map,” featuring eight contemporary Chinese creative professionals and exploring the brand values identified in the report.