Recent events
Recent events tied to this brand in public sources.
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2026
H&M enters Romania’s secondhand fashion market
H&M is officially entering the secondhand fashion market in Romania.
2026
H&M investigates claim of hack by ShinyHunters
Fashion retailer H&M said it is investigating claims circulating online that it was attacked by the cyber-criminal group ShinyHunters, adding that at this time it has not found any indications that its data environment has been compromised.
2026
H&M discloses customer data breach in South Korea
H&M disclosed that an attack on its business systems, believed to have occurred around Aug. 5, resulted in unauthorized access and leakage of customer information in South Korea. The compromised data includes email addresses, phone numbers and order or return reference numbers; the company said resident registration numbers, credit card details, payment information and passwords were not affected, and that it strengthened security measures, launched an investigation and reported the incident to government authorities.
2021
H&M Germany announces virtual fitting test in three stores
H&M Germany announced a virtual-fitting test using NeXR Technologies’ AvatarCloud app, with customers due to try on items from the new collection from home or outside store opening hours from 14 October to 6 November 2021. The test involves two stores in Berlin and one in Hamburg.
2021
Printify secures $45 million in Series A funding
Printify announced that it secured $45 million in Series A funding led by Index Ventures, with H&M Group, Virgin Group and other investors participating. Printify said it would use the investment to expand its marketplace globally.
2021
H&M affiliate fined over false advertising
H&M's associated company, H&M (Shanghai) Commercial Co., Ltd., was fined approximately RMB 260,000 and had more than RMB 30,000 in illegal gains confiscated for using advertising that falsely promoted goods or services and deceived or misled consumers.
2021
H&M plans to close its Esch-sur-Alzette store
H&M’s store in Esch-sur-Alzette city centre was reported to be scheduled to close at the end of January 2022.
2021
H&M Canada announced the planned launch of H&M Rewear
H&M Canada announced H&M Rewear, a customer-to-customer resale platform for Canadians to buy and sell clothing from any brand, with a planned launch on September 7. The platform is powered by Reflaunt.
2021
H&M and Sabyasachi Wanderlust Collection launches
The Sabyasachi x H&M Wanderlust Collection, featuring womenswear and menswear, became available in stores. The article reports that it had sold out online.
2021
H&M launches Yrsa Daley-Ward loungewear collection
H&M launched a loungewear collection featuring quotes from writer and poet Yrsa Daley-Ward, with pieces made from sustainably sourced materials.
2021
H&M faces online criticism over its Henan disaster donation
After H&M said it had donated money and clothing to assist with relief efforts in Henan, some Chinese internet users criticized the brand, citing its earlier statement about Xinjiang.
2021
Trell raises $45 million in Series B funding
Trell raised $45 million in a Series B funding round led by Mirae Asset, with H&M Group and LB Investments co-leading. Existing investors also participated.
2021
H&M introduces ONE/SECOND/SUIT rental service in the U.S.
H&M introduced its ONE/SECOND/SUIT suit-rental service in the U.S.; the service lets customers rent a suit for up to 24 hours and was available at the time of publication.
2021
Shanghai authority penalizes H&M affiliate over product labeling
Shanghai's Huangpu District Market Supervision Administration ordered H&M-affiliated Hennes & Mauritz (Shanghai) Commercial Co., Ltd. to rectify its failure to label required product specifications, grade, and the names and amounts of main ingredients. The report states that H&M was fined; the cited notice says the affiliate was ordered to correct the violation.
2021
H&M launches free 24-hour suit-rental service
H&M launched ONE/SECOND/SUIT, a service that lets jobseekers rent a suit from a store for 24 hours for free; suits can be booked subject to availability and delivered to the customer's door for free.
2021
H&M names Maisie Williams global sustainability ambassador
H&M announced Maisie Williams as its Global Sustainability Ambassador. In the role, she would work with H&M experts on sustainability initiatives and the path toward a circular fashion future.
2021
H&M launches “Looop it” sustainability campaign
H&M launched its “Looop it” campaign and announced a commitment to use only recycled or sustainably sourced materials by 2030. Maisie Williams was named the campaign’s ambassador.
2021
H&M faces backlash in Vietnam over online map
Vietnamese consumers criticized H&M on social media and called for a boycott after the retailer agreed to change an online map that showed the nine-dash line in the East Sea. The Vietnam Standards and Consumer Rights Protection Association also petitioned Vietnamese departments and agencies to require H&M to recall the products it said violated international law.
2021
H&M pledges to regain trust in China amid boycott
H&M said it would work to regain the trust and confidence of its customers and business partners in China amid a boycott targeting the retailer and other Western companies. The company also said it was developing forward-looking strategies concerning material sourcing.
2021
H&M reports first-quarter pre-tax loss
H&M reported a pre-tax loss of 1.39 billion kronor for its first financial quarter, covering December through February, compared with a profit in the same period a year earlier.