Recent events
Recent events tied to this brand in public sources.
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2021
H&M pledges to regain trust in China amid boycott
H&M said it would work to regain the trust and confidence of its customers and business partners in China amid a boycott targeting the retailer and other Western companies. The company also said it was developing forward-looking strategies concerning material sourcing.
2021
H&M reports first-quarter pre-tax loss
H&M reported a pre-tax loss of 1.39 billion kronor for its first financial quarter, covering December through February, compared with a profit in the same period a year earlier.
2021
Consumer boycott of Western brands in China
Consumers in mainland China boycotted H&M, Nike, Burberry and other Western brands amid a social-media campaign targeting companies that had refused to use cotton from Xinjiang over alleged forced labor.
2021
Chinese artists announce ending cooperation with foreign brands
Chinese artists including Huang Xuan, Wang Yibo, Yang Mi, Jackson Yee and Eason Chan announced on March 24 and 25 that they were ending cooperation with several foreign brands, including H&M, Adidas, Nike, Converse and Uniqlo. The article reports the announcements amid anger over the companies' statements about Xinjiang cotton.
2021
Xinjiang Huijia Times demands an apology from H&M over its Xinjiang statement
Xinjiang Huijia Times publicly demanded that H&M apologize to the people of Xinjiang, saying H&M's statement about no longer working with a Xinjiang garment factory had caused strong public dissatisfaction and harm. The source reports the demand but does not establish that H&M apologized.
2021
H&M and Nike face criticism in China over Xinjiang statements
H&M faced a potential boycott in China after a social media storm over its earlier statement expressing concern about reports of forced labor in Xinjiang. The article also reported that a similar statement from Nike was attracting criticism.
2021
Calls to boycott H&M in China over its Xinjiang cotton position
The Communist Youth League called H&M’s position on Xinjiang cotton foolish, and Chinese nationalists commenting under the post called for a boycott of H&M in China. The article says H&M had previously stated that it would discontinue cotton supplies from Xinjiang over alleged forced labour.
2021
H&M partners with Budbee on Netherlands delivery option
H&M teamed up with logistics company Budbee to offer customers in the Netherlands a next-day home-delivery option for online purchases.
2021
H&M and Lee team up on capsule collection
H&M teamed up with denim company Lee to create a capsule collection of sustainably focused clothing, including denim styles and other apparel.
2021
H&M announces planned Germany layoffs
H&M was reported to plan laying off about 800 employees in Germany over the coming months, mainly at branches with low turnover.
2020
Myntra launches virtual mall feature
Myntra launched a virtual mall feature on its app, offering brands prominent display for an additional fee and an online experience modeled on official brand stores.
2020
H&M launches H&M Member in India
H&M launched its H&M Member digital loyalty program in India, offering members benefits, rewards, promotions and early access notifications.
2020
H&M fined over employee surveillance and privacy violations
Germany's data protection watchdog fined H&M €35.3 million over the illegal surveillance of several hundred employees. The watchdog found that the company kept excessive records about employees’ families, religions and illnesses. H&M accepted responsibility, apologized to service-centre staff, said eligible employees would receive compensation, and reported taking measures to correct related shortcomings.
2020
H&M fined by German privacy watchdog over employee data practices
Hamburg’s data protection commissioner said H&M was being fined 35.3 million euros after the company was found to have collected private information about employees at a Nuremberg customer service centre. H&M said the practices did not comply with company guidelines, took responsibility, and had apologized; the article also reports employee compensation and measures to prevent future privacy breaches.
2020
H&M and Zalora launch a two-month Philippines partnership
H&M and Zalora Philippines launched a two-month partnership available on the Zalora Philippines website from October 1 through November 30, 2020, allowing customers to shop H&M apparel, shoes, bags and accessories.
2020
H&M debuts its Sandra Mansour collection
H&M's collection with designer Sandra Mansour became available in stores and online after its release had been paused following the Beirut explosion.
2020
H&M announces plan to close 170 stores in 2020
H&M said it was accelerating its store-fleet reduction and planned to close 170 stores in 2020, 40 more than originally planned, while cutting back on new store openings. The company said the changes would result in a net decrease of 40 stores.
2020
H&M closes 49 Australian stores
H&M closed its 49 stores in Australia amid the COVID-19 pandemic; the article said the shutdown would leave as many as 1,300 people jobless nationwide.
2020
H&M weighs temporary layoffs amid coronavirus disruption
H&M said it was weighing temporarily laying off tens of thousands of workers worldwide as it dealt with business interruptions from the coronavirus pandemic; it had started talks about temporary layoffs in a number of markets and could not yet quantify the number affected.
2020
H&M announces temporary store closures in Germany and the United States
H&M announced that it would temporarily close all of its stores in Germany and the United States to help curb the spread of COVID-19.