Recent events
Recent events tied to this brand in public sources.
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2026
Hasbro unveils new immersive attractions and brand experiences across the world
Hasbro unveiled new immersive attractions and brand experiences across the world, as reported by blooloop.
2026
WildBrain acquires Personality AI
WildBrain announced an agreement to acquire Personality AI, the kid-safe generative AI company behind the 'Hey Peppa Pig' interactive voice experience, for about US$11 million in cash plus one million WildBrain shares, with a further US$2 million due on the first anniversary of closing and up to US$56 million in performance-based consideration tied to 2027-2029 revenue targets.
2022
Hasbro renews Star Wars licensing deal with Lucasfilm
Hasbro announced that it renewed its longstanding licensing deal with Lucasfilm for the Star Wars franchise, under which it will continue creating toys and games.
2022
Hasbro renews Star Wars license and agrees to develop Indiana Jones products
Hasbro said it extended its relationship with Lucasfilm by renewing its Star Wars licensing deal and announced a new agreement to develop products based on the Indiana Jones franchise. Hasbro said the Indiana Jones line would be available in the U.S. in 2023.
2022
Hasbro announces Chris Cocks as CEO
Hasbro announced that Chris Cocks would become its Chief Executive Officer and a board member, effective February 25. It also announced Eric Nyman's appointment as President and Chief Operating Officer, effective the same day.
2021
Metallica Clue board game released
Metallica Clue, a Metallica-themed version of Clue developed in collaboration with Hasbro, is available exclusively at Metallica.com.
2021
Hasbro announces stretch goals for Proton Pack and Rancor projects
Hasbro announced the first stretch goals for its Proton Pack and Rancor HasLab projects. The Proton Pack goal includes a hose if the project reaches 9,000 backers; the Rancor project would include a Black Series Gamorrean Guard at 11,000 backers.
2021
Goliath and Hasbro announce a licensing collaboration
Goliath announced a licensing collaboration with Hasbro for Goliath Australia and New Zealand to develop toys and products featuring Hasbro properties.
2021
Hasbro announces Transformers Victory Saber HasLab campaign
Hasbro announced its Transformers HasLab campaign for Victory Saber, a project featuring four figures. The campaign was open for backers until October 10, 2021, and had a goal of 11,000 backers.
2021
Hasbro opens pre-orders for Nerf LMTD Aliens M41-A Pulse Blaster
Hasbro opened pre-orders for the Nerf LMTD Aliens M41-A Pulse Blaster, a new Nerf product based on the weapon from the film Aliens.
2021
Hasbro opens preorders for Monopoly Animal Crossing Edition
Hasbro opened preorders for its Monopoly Animal Crossing Edition board game on July 9, priced at USD 24.99.
2021
Capital Breakfast announces Roman’s Monopoly Mission
Capital announced Roman’s Monopoly Mission, a Monopoly-themed breakfast-show challenge with Hasbro, supporting Global’s Make Some Noise. The challenge was scheduled to begin on 17 May and culminate in an effort to secure £100,000 for the charity.
2021
Hasbro agrees to sell eOne Music
Hasbro announced that it had entered into a definitive agreement to sell Entertainment One Music for US$385 million in cash to entities controlled by Blackstone. The transaction remained subject to customary closing conditions and regulatory approvals.
2021
Hasbro launches an auto-converting Optimus Prime robot
Hasbro launched a programmable Optimus Prime robot developed in partnership with Robosen. The robot can convert between standing and truck forms, and was available to order through Hasbro Pulse for $699.99; the article said it was scheduled to ship on August 2.
2021
Hasbro and Epic Games extend Fortnite licensing partnership
Hasbro announced a five-year extension of its partnership with Epic Games and Fortnite, expanding the product licensing deal into collectible action figures, vehicles, and role-play gear. New licensed products were planned for launch in autumn 2021.
2021
Hasbro announces Nerf Hyper blaster line
Hasbro announced the Nerf Hyper foam-dart blaster line and said it would launch during the year; it had not yet set a release date. The announced range included three models.
2021
Uber Eats and Hasbro partner on a dedicated toy store
Uber Eats partnered with Hasbro to launch a dedicated games store on the platform, its first standalone non-food store. The store offers selected Hasbro products for delivery in areas of London and Manchester.
2021
Hasbro and Uber Eats partner on free virtual toy store
Hasbro partnered with Uber Eats on a virtual toy store offering seven Hasbro toys and games for the cost of delivery. The store was scheduled to operate in London and Manchester from February 17 to 20, 2021.
2020
Hasbro and PATH partner on Monopoly-themed refillable bottles
Hasbro announced a partnership with PATH to launch a limited-edition series of refillable bottles featuring Monopoly characters and imagery. The bottles were to be available online and through select retail channels.
2020
Hasbro announces Peppa Pig audio stories for streaming platforms
Hasbro announced a series of ten Peppa Pig audio stories for digital streaming platforms including Amazon Prime, Apple Music, and Spotify, with releases planned in batches of two every two weeks. The article says the series would be available from November 23, 2020.