Recent events
Recent events tied to this brand in public sources.
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2026
Heineken consolidates global media services with dentsu
Heineken announced that dentsu would become its sole media agency for global media buying and planning services from 1 January 2021, while Publicis Groupe would retain media duties in France.
2026
Heineken and Amazon pilot Pubscription
Heineken and Amazon collaborated on Pubscription, a Fire TV experience that helps users discover participating pubs and bars, invite friends, and receive weekly vouchers for Heineken or Heineken 0.0. The experience is being piloted in the UK.
2022
Heineken announces exit from Russia
Heineken announced that it had decided to leave Russia, saying its Russian-owned business was no longer sustainable or viable in the current environment. It said it would transfer the business in an orderly manner to a new owner.
2022
Carib Brewery raises prices on alcoholic beverages
Carib Brewery increased the suggested retail price of several alcoholic beverages by $1 per bottle or can. The affected brands include Carib, Stag, Coors and Heineken.
2021
Heineken UK announces low-carbon barley trial
Heineken UK, malt supplier Muntons and supply chain consultancy Future Food Solutions announced a Yorkshire barley trial with 10 farmers, planned for the autumn. The trial will test farming techniques including cover crops and reduced-invasiveness land preparation.
2021
Heineken Ireland launches Island’s Edge national campaign
Heineken Ireland kicked off a national campaign to promote its stout brand Island’s Edge, with a television commercial and supporting digital, out-of-home, print, social, and trade marketing executions.
2021
Heineken rolls out Inch’s cider
Heineken rolled out Inch’s, a 4.5% ABV cider made from British apples, in bottles and cans.
2021
Heineken launches Never Watching Alone campaign activities
Heineken ran online and offline activities in Nigeria to enhance UEFA Champions League viewing experiences, including in-game discussions, football activations, trivia and giveaways.
2021
Heineken announces The Perfect Match campaign
Heineken Ireland rolled out a new rugby-focused TV campaign called The Perfect Match, which was set to launch that weekend. The campaign includes TV, digital, social and trade/shopper marketing executions.
2021
HEINEKEN announces CFO succession plan
HEINEKEN announced that Laurence Debroux would step down after the 22 April 2021 AGM and that the Supervisory Board would nominate Harold van den Broek for appointment as CFO at the AGM. Subject to shareholder appointment, van den Broek was expected to join HEINEKEN on 1 June 2021.
2021
Heineken South Africa announces 70 job cuts
Heineken's South African arm said it would cut 70 jobs amid alcohol-sales bans and COVID-19 trading restrictions. The source reports the planned cuts; it does not establish that they had already occurred.
2020
Heineken appoints David Flochel as UK managing director
Heineken announced that David Flochel would join as managing director in January 2021, taking over from interim managing director Simon Amor.
2020
Heineken launches #TheBestieGiftEver campaign in Canada
Heineken launched its #TheBestieGiftEver campaign in Canada, inviting people to upload a selfie and customize it in Heineken holiday wear; some Canadian participants could win a delivered cardboard cutout.
2020
Heineken announces office cost-reduction plan
Heineken announced plans to streamline its head office and regional offices, with an expected reduction of around 20% in related personnel costs from the beginning of 2021.
2020
Star Pubs and Bars fined over stocking demands
The Pubs Code Adjudicator fined Heineken's pubs business £2 million after finding that Star Pubs and Bars repeatedly breached rules by requiring tied pub tenants to stock unreasonable levels of its beers and ciders. Star Pubs said it was considering an appeal and called the fine unwarranted.
2020
Heineken fined £2m under UK pubs code
Heineken was fined £2m in the UK for forcing pubs it owned to sell what the report described as unreasonable levels of Heineken beers and ciders. The adjudicator also released a report calling Heineken a repeat offender.
2020
Heineken and AJE announce a sales and distribution partnership in Peru
Heineken entered a strategic partnership with AJE Group, which will serve as its local sales and distribution partner in Peru's traditional channel.
2020
HEINEKEN announces entry into Peru’s beer market
HEINEKEN announced that it was entering the Peruvian beer market through the acquisition of local beer brand Tres Cruces and incorporation of its local operating team in Lima.
2020
Heineken South Africa donates PPE and food
Heineken South Africa donated personal protective equipment and food hampers worth over R1m to the Gauteng Department of Health and local communities amid the Covid-19 pandemic.
2020
HEINEKEN announces COVID-19 response and Red Cross donation
HEINEKEN announced measures to support employees, customers, suppliers and communities during the COVID-19 outbreak, including a €15 million donation to support IFRC relief efforts for vulnerable people.