Recent events
Recent events tied to this brand in public sources.
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2020
HEINEKEN withdraws 2020 guidance
HEINEKEN withdrew all guidance for 2020, citing the uncertainty around the end date of the Covid-19 pandemic and the duration of its impact on the economy.
2020
Heineken announces 2020 sponsorship plans in Nigeria
Heineken announced plans to sponsor activities spanning movies, sports and fashion in 2020, including Euro 2020, Formula 1 and Design Fashion Africa, and a special Nigerian premiere of the latest James Bond movie.
2020
Heineken announces CEO succession
Heineken N.V. announced that Dolf van den Brink would succeed Jean-François van Boxmeer as Chairman of the Executive Board and CEO, with van Boxmeer to hand over his responsibilities on 1 June 2020.
2020
Heineken launches James Bond TV commercial
Heineken launched a James Bond TV commercial featuring Daniel Craig; the commercial was to be shown in over 75 countries.
2019
Heineken announces UEFA EURO 2020 partnership
Heineken announced that it would become the Official Beer Partner of UEFA EURO 2020. The agreement includes stadium and fan-zone pouring rights and other promotional rights.
2019
China Resources Beer and Heineken complete China transaction
China Resources Beer and Heineken completed their transaction in China. The article says China Resources Beer’s CBL paid approximately HK$24.35 billion in total cash consideration for newly issued shares equivalent to 40% of CBL’s issued share capital.