Recent events
Recent events tied to this brand in public sources.
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2026
Apple to unveil first foldable iPhone at September 10 event
Apple announced it will hold its largest product launch event of the year on September 10 at 1 a.m. Beijing time at its Cupertino headquarters, streamed on its website, under the theme "Surprise and shine." The event is expected to feature the first foldable iPhone, entering the foldable phone market led by Samsung, along with iPhone 18 Pro and Pro Max. IDC forecasts first-year shipments of the foldable iPhone at over 10 million units and a 40% share of global foldable shipments by 2027. The event is also the first major product launch led by new CEO John Ternus.
2022
Apple reported to be developing a hardware subscription service
A report citing people familiar with the matter said Apple was developing a subscription service for iPhone and other hardware and planned to launch it starting with this year's new iPhones; the service was still under consideration.
2022
Apple announces Tap to Pay for iPhone
Apple announced plans to introduce Tap to Pay on iPhone in the United States, enabling merchants to accept contactless payments without additional hardware. The source says supporting third-party apps would arrive later in the year.
2022
Apple announces Tap to Pay for iPhone in the U.S.
Apple announced Tap to Pay, a feature that lets merchants accept Apple Pay, contactless credit and debit cards, and other digital-wallet payments using an iPhone without additional hardware. The service is initially limited to the United States; Apple said it would come to Apple Store locations later in the year.
2021
Apple reduces iPad production to prioritize iPhone 13
Apple cut iPad production and redirected components to iPhone 13 production amid a global chip supply crunch. The article reports that iPad production was down half from the original plan for the past two months.
2021
Jiesheng Communication reports price reductions on iPhone 13 models
Jiesheng Communication reported that iPhone 13 and iPhone 13 Pro prices had fallen by 1% and that all iPhone 13 mini configurations had been discounted, with reductions varying by storage capacity.
2021
Pinduoduo offers subsidies on Apple products
Pinduoduo launched a subsidized Apple product section, with the iPhone 13 priced at 5,499 yuan and the iPad mini at 3,499 yuan after subsidies.
2021
Apple stops selling iPhone 12 Pro models on its website
Apple removed the iPhone 12 Pro and iPhone 12 Pro Max from its website, where they were no longer being sold.
2021
Apple prices iPhone 13 models below comparable iPhone 12 models
Following the iPhone 13 launch, the article reported that the iPhone 13 mini and iPhone 13 were each priced 800 yuan below comparable iPhone 12 models.
2021
Apple introduced iPhone 13 and iPhone 13 mini
Apple introduced iPhone 13 and iPhone 13 mini, describing new camera features, the A15 Bionic chip, and longer battery life. Pre-orders were scheduled to begin September 17, with availability scheduled to begin September 24.
2021
Survivor launches protective cases for iPhone 13
Survivor unveiled a lineup of protective cases for the iPhone 13 range, including its All-Terrain Earth case made with recycled and other sustainable materials. The collection was available at GetSurvivor.com and Verizon Wireless, with availability at select retailers worldwide described as coming soon.
2021
Apple unveils new iPhone, iPad, and Apple Watch models
Apple unveiled four iPhone 13 models, two new iPads, and Apple Watch Series 7 at a virtual event. The article states that availability and sales dates differed by product.
2021
Apple releases iPhone security update
Apple rolled out an iPhone software update that patches a critical vulnerability researchers said had been exploited using surveillance software to target people including journalists and human rights activists.
2021
Taiwan consumer group criticizes Apple's iPhone accessory policy
Taiwan's Consumers' Foundation criticized Apple's policy of no longer including a power adapter and wired earphones with new iPhones, arguing that it harms consumer interests and may amount to an indirect price increase. The foundation urged Apple to reconsider the policy and offer accessory options that protect consumer rights.
2021
Heart Analyzer app update released
Heart Analyzer released an update for Apple Watch and iPhone, adding features and changes including a revamped calendar review, an improved ECG comparison view, and heart-rate data export.
2021
Apple launches free repair program for certain iPhone 12 devices
Apple launched a service program offering eligible iPhone 12 and iPhone 12 Pro users free repairs for call audio problems associated with a receiver-module component that might fail.
2021
Vodafone announces iPhone 12 discounts and trade-in credit
Vodafone announced a $100 discount on iPhone 12 5G and iPhone 12 mini 5G devices, plus $200 bonus trade-in credit for eligible customers who trade in by 26 June and stay connected to an eligible plan.
2021
Apple faces class action over iPhone water-resistance descriptions
A class-action filing accused Apple of making claims about iPhone water resistance; the source describes the complaint but does not provide a filing date or outcome.
2021
Apple unveils new products at its spring event
Apple introduced purple versions of iPhone 12 and iPhone 12 mini, an iPad Pro, AirTag and a new iMac at its spring product event.
2021
Apple added purple versions of iPhone 12 and iPhone 12 mini
Apple added purple versions of iPhone 12 and iPhone 12 mini; the article says their configurations were unchanged.