iPhone

Product brand

Apple's globally distributed line of smartphones built around iOS, integrated hardware and software, and a broad accessory and services ecosystem.

Last updated November 4, 2026

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First read: Oct 29, 2026
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Overview

The iPhone is Apple's smartphone product line and one of the most influential consumer technology brands of the twenty-first century. It combines Apple-designed hardware, the iOS operating system, proprietary processors, cameras, security systems, wireless technologies, and access to Apple's software and services ecosystem. Although smartphones existed before the iPhone, Apple's first model helped establish the modern slate-shaped smartphone as a mass-market product category and significantly changed how consumers interacted with mobile devices. Development began inside Apple in 2004 under the confidential codename Project Purple. The effort brought together a large cross-functional team led by hardware engineer Tony Fadell, software engineer Scott Forstall, and design executive Jony Ive. Chief executive and co-founder Steve Jobs redirected the project toward a phone rather than an initial tablet-oriented concept. Apple also worked with Cingular Wireless, later renamed AT&T Mobility, while retaining unusual control over the device's hardware and software. This arrangement enabled Apple to create a tightly integrated product rather than another carrier-led handset with limited software flexibility. Jobs introduced the first-generation iPhone on January 9, 2007, at Macworld in San Francisco. The device used a 3.5-inch multi-touch display and a simplified physical design with very few buttons. It replaced the stylus- and keypad-centered interaction model common at the time with direct manipulation through finger gestures. The first iPhone launched in the United States on June 29, 2007, initially requiring an AT&T contract. Its relatively high launch price, followed by a substantial reduction two months later, generated strong customer criticism but did not prevent the product from becoming a major commercial and cultural force. Apple expanded the line rapidly. The iPhone 3G added faster cellular connectivity and a lower subsidized price, while the App Store and later iPhone OS updates created the foundation for a large mobile application economy. The iPhone 3GS added video recording. The iPhone 4 introduced the Retina display, a front-facing camera, FaceTime capability, a new glass-and-metal design, and Apple's first custom-designed mobile processor in the line. Later generations added Siri, LTE, larger displays, Touch ID, Apple Pay, water and dust resistance, dual-camera photography, wireless charging, OLED displays, Face ID, gesture-based navigation, MagSafe, 5G, satellite emergency features, USB-C, and increasingly sophisticated computational photography and machine-learning functions. The product architecture has evolved through several major design phases. Early models emphasized a compact screen, a front home button, and Touch ID. The iPhone X shifted the flagship design toward a nearly bezel-free display, removed the home button, and introduced Face ID through a front sensor cutout. Apple subsequently offered multiple sizes and price tiers, including the lower-cost iPhone SE line, the large-screen Plus models, and Pro and Pro Max variants with enhanced cameras, displays, materials, and processors. This segmentation allowed the brand to serve entry-level, mainstream, enthusiast, professional, and premium customers while maintaining a common operating-system platform. The iPhone's influence extends beyond handset sales. It helped normalize app-based services, mobile payments, high-quality mobile photography, biometric authentication, video calling, and smartphone-centered digital lifestyles. It also functions as a gateway to products such as Apple Watch, AirPods, and services distributed through Apple's ecosystem. The brand's competitive position rests on industrial design, performance, privacy and security messaging, long-term software support, brand loyalty, retail distribution, and integration with other Apple products. At the same time, it has faced recurring criticism over launch pricing, repairability, proprietar…

History

Apple's iPhone project began in 2004 as a confidential internal effort later associated with the codename Project Purple. Apple assembled a large multidisciplinary team involving hardware, software, and industrial-design specialists. Tony Fadell, Scott Forstall, and Jony Ive were among the principal figures associated with the development effort. Steve Jobs redirected Apple's attention from an initial tablet-oriented concept toward a mobile phone, creating a product that could combine telephony, internet access, media playback, and a touch-centered user interface. Apple's collaboration with Cingular Wireless, subsequently renamed AT&T Mobility, was important to the first product's commercial development. Unlike many handset arrangements of the period, Apple retained substantial control over the device's hardware and software. The company reportedly invested approximately US$150 million over about 30 months in the project, while the carrier received an exclusive U.S. sales relationship for the original period. Apple rejected the more constrained design approach associated with its earlier Motorola ROKR E1 collaboration, whose software and music-storage limitations made it difficult to present as a fully integrated Apple product. Steve Jobs announced the first-generation iPhone on January 9, 2007, at Macworld 2007 in San Francisco. Its most distinctive feature was a 3.5-inch multi-touch display that allowed users to interact directly with visual elements through gestures. The device had very few physical controls and ran software initially described as iPhone OS and related to Apple's Mac OS X technology. It launched in the United States on June 29, 2007, with a starting price of US$499 and an AT&T contract requirement. Apple reduced the price by roughly one-third after two months, causing criticism from early buyers. Jobs apologized and offered a partial rebate to those purchasers. The iPhone 3G, announced in July 2008, added faster 3G network support and a much lower subsidized starting price. Apple also broadened the product's international availability, eventually making the model available in 70 countries and territories. The iPhone 3GS followed in 2009 and added video recording. These early generations helped transform the iPhone from a novel handset into a scalable global platform. The emergence of Apple's mobile software distribution model and the subsequent growth of downloadable applications created the basis for the modern smartphone app economy. The iPhone 4 marked a major hardware and software transition. Its glass-and-stainless-steel enclosure, Retina display, front-facing camera, FaceTime video calling, and Apple-designed A4 processor gave the product a more vertically integrated identity. The launch was also affected by reports that holding the phone in certain ways could weaken reception or cause dropped calls. The controversy became known as Antennagate. In 2011, the end of Apple's initial carrier exclusivity in the United States enabled Verizon to sell a compatible iPhone 4 model, expanding consumer choice and strengthening the line's national distribution. During the remainder of the 2010s, Apple expanded the iPhone's capabilities and product architecture. The iPhone 4s introduced Siri, a dual-core processor, and a higher-resolution camera. The iPhone 5 introduced a larger display, LTE connectivity, a thinner aluminum body, and the reversible Lightning connector. The iPhone 5s added the 64-bit A7 chip and Touch ID, while the colorful iPhone 5c provided a lower-cost alternative using familiar internal hardware in a plastic enclosure. The iPhone 6 family expanded screen sizes substantially and introduced Apple Pay, but reports of bending involving some devices created the Bendgate controversy. Apple responded in the next generation with a stronger aluminum frame. The iPhone 7 generation added water and dust resistance, improved camera systems, optical image stabilization on the smaller model, and a dual-camera system with optical zoom and Portrait mode on the Plus model. It also removed the 3.5-millimeter headphone jack and was presented alongside Apple's AirPods strategy. The iPhone 8 family retained a more traditional home-button design while adding rear glass, wireless charging, and the A11 Bionic processor. The iPhone X established a new premium design language, using an OLED display, a stainless-steel frame, Face ID, and gesture navigation without a home button. The iPhone XR, XS, and XS Max then broadened the range through different materials, display technologies, screen sizes, colors, and price levels. In the 2020s, Apple moved the line toward 5G, larger camera sensors, computational photography, OLED displays across the main range, and accessory integration through MagSafe. The iPhone 12 family introduced a flat-edged design and a smaller Mini model. The iPhone 13 generation improved battery life, cameras, and displays, with ProMotion arriving on the Pro models. The iPhone 14 family added satellite emergency functionality and introduced Dynamic Island on the Pro models. The iPhone 15 family replaced Lightning with USB-C, added Dynamic Island and 48-megapixel cameras to the standard models, and introduced titanium construction for the Pro variants. The iPhone 16 generation added Camera Control, larger Pro displays, enhanced cameras, Wi-Fi 7, thermal refinements, and access to Apple Intelligence features. The lower-cost iPhone 16e extended the family with Apple's A18 chip and C1 cellular modem. The supplied reference material further describes a 2025 iPhone 17 generation and iPhone Air, including A19-series processors, standard 120 Hz ProMotion in the September lineup, a thinner Air model, and newer cellular-modem designs. Across its history, the iPhone has remained a central Apple platform whose importance derives not only from handset sales but also from its role as the primary interface to Apple's applications, services, accessories, and connected-device ecosystem.

2025
iPhone 16e expands the 16 family
[1]IPhoneen.wikipedia.org
Apple introduces the iPhone 16e with the A18 chip and C1 cellular modem as a lower-cost family member.
2025
iPhone 17 family and iPhone Air described in reference material
[1]IPhoneen.wikipedia.org
The supplied reference describes the iPhone 17 family and iPhone Air as bringing A19-series processors, expanded ProMotion support, and a thinner Air design.
2024
Camera Control and Apple Intelligence support arrive
[1]IPhoneen.wikipedia.org
The iPhone 16 generation adds Camera Control and access to Apple Intelligence features, alongside camera, connectivity, and thermal improvements.
2023
USB-C replaces Lightning
[1]IPhoneen.wikipedia.org
Apple changes the iPhone charging and data connector to USB-C across the iPhone 15 family.
2022
Satellite emergency functionality introduced
[1]IPhoneen.wikipedia.org
The iPhone 14 family adds satellite-based emergency communication and introduces Dynamic Island on Pro models.
2020
5G and MagSafe arrive
[1]IPhoneen.wikipedia.org
The iPhone 12 family introduces 5G, OLED displays across the range, a flat-edged design, and MagSafe accessories.
2017
iPhone X introduces Face ID and gesture navigation
[1]IPhoneen.wikipedia.org
The iPhone X removes the home button, adds a nearly bezel-less OLED display, and establishes Face ID as the flagship authentication system.
2016
iPhone SE launches
[1]IPhoneen.wikipedia.org
The first iPhone SE combines newer iPhone 6s-era hardware with the smaller iPhone 5s enclosure.
2016
Headphone jack removed from iPhone 7
[1]IPhoneen.wikipedia.org
The iPhone 7 generation removes the 3.5-millimeter headphone jack while adding water resistance and improved cameras.
2014
Large-screen iPhone models launch
[1]IPhoneen.wikipedia.org
The iPhone 6 and iPhone 6 Plus expand the product line to 4.7-inch and 5.5-inch displays and add Apple Pay.
2013
Touch ID and 64-bit mobile processing arrive
[1]IPhoneen.wikipedia.org
The iPhone 5s introduces Touch ID and Apple's 64-bit A7 processor, while the iPhone 5c adds a colorful lower-cost model.
2012
iPhone 5 adopts LTE and Lightning
[1]IPhoneen.wikipedia.org
The iPhone 5 brings a larger display, LTE networking, a thinner aluminum design, and the Lightning connector.
2011
Verizon joins U.S. iPhone distribution
[1]IPhoneen.wikipedia.org
Verizon begins selling a CDMA-compatible iPhone 4 as Apple's exclusivity arrangement with AT&T expires.
2011
Siri arrives on iPhone
[1]IPhoneen.wikipedia.org
The iPhone 4s introduces Siri, Apple's voice-based virtual assistant.
2010
iPhone 4 introduces Retina display and FaceTime
[1]IPhoneen.wikipedia.org
The iPhone 4 adds a high-resolution Retina display, front-facing camera, FaceTime, and a glass-and-stainless-steel enclosure.
2009
iPhone 3GS adds video recording
[1]IPhoneen.wikipedia.org
The iPhone 3GS improves performance and introduces video recording to the line.
2008
iPhone 3G introduces faster cellular connectivity
[1]IPhoneen.wikipedia.org
The second-generation model adds 3G support, reduces the subsidized starting price, and expands international availability.
2007
First-generation iPhone announced
[1]IPhoneen.wikipedia.org
Steve Jobs introduces the first iPhone at Macworld on January 9, presenting its multi-touch interface and integrated phone, internet, and media functions.
2007
First iPhone launches in the United States
[1]IPhoneen.wikipedia.org
The original iPhone goes on sale on June 29 with a 3.5-inch display and AT&T distribution.
2004
Project Purple development begins
[1]IPhoneen.wikipedia.org
Apple begins confidential development of a smartphone project involving hardware, software, and design teams.

Products and positioning

A premium, vertically integrated smartphone brand positioned around industrial design, performance, privacy, camera capabilities, long-term software support, ecosystem integration, and a broad range of mainstream and professional models.

First-generation smartphone · 2007
Original iPhone
The first iPhone established Apple's core smartphone formula: a multi-touch display, a small number of physical controls, integrated telephone and internet capabilities, and a software interface designed around direct manipulation. It launched in the United States in June 2007 and was initially distributed exclusively through AT&T under a two-year contract model.
Early mainstream smartphones · 2008
iPhone 3G and iPhone 3GS
The iPhone 3G made the platform faster and more accessible by adding 3G connectivity, lowering the subsidized price, and expanding international distribution. The iPhone 3GS followed with improved performance and video recording, helping establish an annual upgrade cycle for the product line.
Design and platform-generation smartphones · 2010
iPhone 4 and iPhone 4s
The iPhone 4 introduced the Retina display, front-facing camera, FaceTime, and a glass-and-stainless-steel body. The iPhone 4s added Siri, a dual-core processor, and an improved camera capable of 1080p video. Together, these models strengthened the iPhone's identity as both a communications device and a mobile computing platform.
Compact and transitional smartphones · 2012
iPhone 5, 5s, and 5c
The iPhone 5 introduced a taller four-inch display, LTE connectivity, a thinner aluminum enclosure, and the Lightning connector. The iPhone 5s added 64-bit processing and Touch ID, while the colorful iPhone 5c placed iPhone 5-era hardware in a plastic body and served as a lower-cost alternative.
Large-screen smartphones · 2014
iPhone 6 and 6 Plus
The iPhone 6 family expanded Apple's range with 4.7-inch and 5.5-inch displays, faster processors, and Apple Pay support. The 6 Plus added optical image stabilization. These models represented Apple's major move into larger-screen phones, although reports of bending involving some devices became a significant product controversy.
Entry-level and compact smartphones · 2016
iPhone SE
The iPhone SE line combines relatively current internal hardware with an older, smaller enclosure and a lower price than contemporary flagship models. The first-generation SE used an iPhone 5s-style body with iPhone 6s-era components; later SE generations retained familiar designs while adopting newer processors and cameras.
Mainstream smartphones · 2016
iPhone 7 and 8 families
The iPhone 7 generation added water and dust resistance, improved camera systems, optical stabilization, and a dual-camera Portrait mode on the Plus model. The iPhone 8 and 8 Plus retained the home-button design while adding rear glass, wireless charging, and the A11 Bionic processor.
Premium and broad-range smartphones · 2017
iPhone X, XS, XS Max, and XR
The iPhone X established the modern flagship design with an OLED display, Face ID, a sensor cutout, and gesture navigation. The XS and XS Max refined that format with different screen sizes and materials. The XR offered a lower-cost interpretation with an LCD display, bright colors, and a single rear camera.
Mainstream and professional smartphones · 2019
iPhone 11 family
The iPhone 11, 11 Pro, and 11 Pro Max continued Apple's two-tier strategy. The standard iPhone 11 succeeded the XR, while the Pro models succeeded the XS series. The generation added ultra-wide photography capabilities, computational photography improvements, and larger batteries.
5G and OLED smartphones · 2020
iPhone 12 and 13 families
The iPhone 12 family introduced 5G, OLED displays throughout the principal range, MagSafe, and a flat-edged enclosure. The iPhone 13 family refined the design with larger camera sensors, longer battery life, and a narrower display cutout. Pro models added adaptive 120 Hz ProMotion displays and longer optical zoom.
Mainstream and professional smartphones · 2022
iPhone 14 family
The iPhone 14 generation added satellite emergency communication and introduced the iPhone 14 Plus as a lower-cost large-screen option. The Pro models added a 48-megapixel main camera, always-on display functionality, and Dynamic Island, an interactive interface built around the front sensor area.
USB-C mainstream and professional smartphones · 2023
iPhone 15 family
The iPhone 15 family moved the product line from Lightning to USB-C. Standard models gained Dynamic Island and 48-megapixel main cameras, while the Pro models used titanium, retained advanced camera systems, and replaced the traditional mute switch with the programmable Action button.
Current-generation smartphones · 2024
iPhone 16 family
The iPhone 16 family includes standard and Pro models with updated camera arrangements, Camera Control, improved thermal management, Wi-Fi 7 support, and access to Apple Intelligence features. The Pro models use larger displays and enhanced camera hardware. The iPhone 16e extends the family toward a lower-cost segment.
Lower-cost smartphone · 2025
iPhone 16e
The iPhone 16e is described in the supplied reference as a lower-cost iPhone 16 family member. It uses the A18 chip and Apple's C1 cellular modem, includes a 6.1-inch display and 48-megapixel camera, and omits a wider camera option to maintain a lower price position.
Latest-generation smartphones described in reference material · 2025
iPhone 17 family and iPhone Air
The supplied reference describes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air as using A19-series processors and offering broader 120 Hz ProMotion support. It characterizes iPhone Air as an especially thin model with a revised speaker arrangement and a newer C1X modem.

Controversies

2021
Apple faces class action over iPhone water-resistance descriptions
A class-action filing accused Apple of making claims about iPhone water resistance. The source describes the complaint but does not provide a filing date or outcome. The event is recorded as a controversy note concerning the brand's iPhone water-resistance descriptions, based solely on the available report.
Source
2021
Taiwan consumer group criticizes Apple's iPhone accessory policy
In 2021, Taiwan's Consumers' Foundation criticized Apple's policy of no longer including a power adapter and wired earphones with new iPhones. The foundation argued that the policy harms consumer interests and may amount to an indirect price increase. It urged Apple to reconsider the policy and to offer accessory options that protect consumer rights.
Source
2021
Apple launches free repair program for certain iPhone 12 devices
Apple launched a service program offering eligible iPhone 12 and iPhone 12 Pro users free repairs for call audio problems associated with a receiver-module component that might fail.
Source
2020
VoiceAge EVS sues Apple over EVS patents
VoiceAge EVS filed a lawsuit against Apple, alleging that Apple iPhones supporting the EVS codec infringe its audio-codec patents. The supplied report describes the claims and does not report a court determination.
Source
2020
Roberto Escobar sues Apple over alleged FaceTime security vulnerability
Roberto Escobar sued Apple for $2.6 billion, alleging that a person hacked his iPhone and found his address through FaceTime, despite an assurance that the iPhone X was secure. The allegations are reported in the lawsuit and are not established as findings.
Source
2020
Apple proposed settlement over iPhone slowdown claims
Apple faced a proposed settlement requiring it to pay owners of certain iPhone models $25 per affected device, with total payments of $310 million to $500 million. The settlement still required approval before eligible U.S. users could file claims.
Source
2019
Apple offers free repairs for some iPhone 6S devices
Apple said some iPhone 6S and iPhone 6S Plus handsets may fail to power on because of a failed component, and offered to repair affected devices for free. The issue affects certain serial numbers of devices manufactured between October 2018 and August 2019.
Source
2014
Bendgate
Reports that some iPhone 6 and iPhone 6 Plus devices could bend during normal use produced widespread criticism, with the larger Plus model receiving particular attention.
Source
2010
Antennagate
Some iPhone 4 owners reported weakened reception or dropped calls when the handset was held in particular ways. The issue became a major launch controversy and was widely referred to as Antennagate.
Source

2024
Integration of Apple Intelligence featuresProduct launch
Background
Apple was adding more on-device and cloud-assisted machine-learning capabilities to its consumer hardware and software platforms.
Action taken
The iPhone 16 family provided access to new Apple Intelligence features and added Camera Control, Wi-Fi 7, and hardware refinements.
Aftermath
The iPhone's role expanded from a communications and media device toward a more explicit personal artificial-intelligence platform.
Source
2023
Adoption of USB-CGeneration change
Background
The iPhone's proprietary Lightning connector had been used for approximately eleven years, while European regulation was pushing consumer devices toward a common charging connector.
Action taken
Apple replaced Lightning with USB-C across the iPhone 15 family.
Aftermath
The decision aligned the iPhone with a broader industry connector standard and changed accessory compatibility for users upgrading from earlier models.
Source
2020
Move to 5G, OLED displays, and MagSafeProduct launch
Background
Apple was updating the iPhone for faster cellular networks and a wider accessory ecosystem.
Action taken
The iPhone 12 family introduced 5G connectivity, OLED displays across the principal lineup, a flat-edged design, and MagSafe magnetic charging and accessories.
Aftermath
The generation linked the handset more closely to wireless connectivity, magnetic accessories, and Apple's broader hardware ecosystem.
Source
2017
Transition from home-button navigation to Face ID gesturesGeneration change
Background
Apple sought a larger front display and a new flagship design language.
Action taken
The iPhone X removed the home button, adopted an OLED display with a sensor cutout, and introduced Face ID and gesture-based navigation.
Aftermath
The iPhone X became the template for subsequent flagship generations while Touch ID remained available on selected lower-cost or legacy designs.
Source
2016
Removal of the 3.5-millimeter headphone jackGeneration change
Background
Apple was increasing emphasis on wireless accessories and changes to internal product design.
Action taken
The iPhone 7 removed the conventional headphone jack and was introduced alongside Apple's AirPods wireless-earbud strategy.
Aftermath
The decision was controversial but reinforced Apple's transition toward wireless audio and proprietary accessory integration.
Source
2013
Creation of a lower-cost colorful model alongside the flagshipGeneration change
Background
Apple was segmenting the iPhone line beyond a single flagship design.
Action taken
Apple introduced the iPhone 5c with iPhone 5-era hardware in colorful plastic frames alongside the higher-end iPhone 5s.
Aftermath
The 5c established an early form of product-tier differentiation later expressed through standard, Plus, Pro, Pro Max, and SE models.
Source
2011
Expansion of U.S. carrier distributionStrategy
Background
Apple's original U.S. exclusivity agreement with AT&T was approaching expiration.
Action taken
Apple made a CDMA-compatible iPhone available through Verizon in February 2011.
Aftermath
The decision broadened domestic distribution and reduced dependence on a single U.S. carrier.
Source
2008
Expansion from AT&T exclusivity to broader international distributionStrategy
Background
The original iPhone used a limited U.S. carrier arrangement, while Apple sought to scale the product globally.
Action taken
Apple launched the iPhone 3G in 22 countries on launch day and eventually expanded availability to 70 countries and territories.
Aftermath
The move transformed the iPhone from a U.S.-centered launch product into an international platform.
Source
2008
Introduction of the App Store-era iPhone platformProduct launch
Background
The iPhone 3G was designed to improve network performance and make the device more accessible through a lower subsidized price.
Action taken
Apple launched the iPhone 3G and expanded the software platform around downloadable applications and updated iPhone operating-system releases.
Aftermath
The resulting platform helped create a large market for smartphone applications and mobile software services.
Source
2007
Launch pricing and subsequent price reductionPrice change
Background
The original iPhone launched in the United States at a starting price of US$499 and required a two-year AT&T contract.
Action taken
Apple reduced the price by approximately one-third about two months after launch, then offered a partial rebate to early purchasers after customer complaints.
Aftermath
The episode became an early example of the customer backlash that can follow rapid pricing changes in a premium technology launch.
Original iPhone launch price. US$499 → Approximately one-third lower (2007)
Source

Recent events

2026.09.10
Reported2026.08.26
Apple to unveil first foldable iPhone at September 10 event[10]苹果将于9月10日发布首款折叠iPhonewenxuecity.com
Apple announced it will hold its largest product launch event of the year on September 10 at 1 a.m. Beijing time at its Cupertino headquarters, streamed on its website, under the theme "Surprise and shine." The event is expected to feature the first foldable iPhone, entering the foldable phone market led by Samsung, along with iPhone 18 Pro and Pro Max. IDC forecasts first-year shipments of the foldable iPhone at over 10 million units and a 40% share of global foldable shipments by 2027. The event is also the first major product launch led by new CEO John Ternus.
2022.02.08
Reported2022.02.08
Apple announces Tap to Pay for iPhone[11]苹果宣布推出 iPhone“轻触支付”功能163.com
Apple announced plans to introduce Tap to Pay on iPhone in the United States, enabling merchants to accept contactless payments without additional hardware. The source says supporting third-party apps would arrive later in the year.
2022.02.08
Reported2022.02.08
Apple announces Tap to Pay for iPhone in the U.S.[12]苹果宣布在美国推出 iPhone“Tap to Pay”功能finance.sina.com.cn
Apple announced Tap to Pay, a feature that lets merchants accept Apple Pay, contactless credit and debit cards, and other digital-wallet payments using an iPhone without additional hardware. The service is initially limited to the United States; Apple said it would come to Apple Store locations later in the year.
Unconfirmed
Reported2021.11.02
Apple reduces iPad production to prioritize iPhone 13[13]苹果削减 iPad 产量以优先供应 iPhone 13rte.ie
Apple cut iPad production and redirected components to iPhone 13 production amid a global chip supply crunch. The article reports that iPad production was down half from the original plan for the past two months.
2021.09.28
Reported2021.09.28
Jiesheng Communication reports price reductions on iPhone 13 models[14]杰升通信指出 iPhone 13 系列机种降价setn.com
Jiesheng Communication reported that iPhone 13 and iPhone 13 Pro prices had fallen by 1% and that all iPhone 13 mini configurations had been discounted, with reductions varying by storage capacity.
2021.09.17
Pinduoduo offers subsidies on Apple products[15]拼多多对苹果产品提供补贴finance.jrj.com.cn
Pinduoduo launched a subsidized Apple product section, with the iPhone 13 priced at 5,499 yuan and the iPad mini at 3,499 yuan after subsidies.
2021.09.15
Reported2021.09.15
Apple stops selling iPhone 12 Pro models on its website[16]苹果官网停售 iPhone 12 Pro 系列chinatimes.com
Apple removed the iPhone 12 Pro and iPhone 12 Pro Max from its website, where they were no longer being sold.
2021.09.15
Reported2021.09.15
Apple prices iPhone 13 models below comparable iPhone 12 models[17]苹果iPhone 13系列部分机型定价低于上一代同配置机型tech.cnr.cn
Following the iPhone 13 launch, the article reported that the iPhone 13 mini and iPhone 13 were each priced 800 yuan below comparable iPhone 12 models.
2021.09.14
Reported2021.09.14
Apple introduced iPhone 13 and iPhone 13 mini[18]Apple推出iPhone 13和iPhone 13 miniinvestingnews.com
Apple introduced iPhone 13 and iPhone 13 mini, describing new camera features, the A15 Bionic chip, and longer battery life. Pre-orders were scheduled to begin September 17, with availability scheduled to begin September 24.
2021.09.14
Reported2021.09.14
Survivor launches protective cases for iPhone 13[19]Survivor 发布 iPhone 13 保护壳prnewswire.com
Survivor unveiled a lineup of protective cases for the iPhone 13 range, including its All-Terrain Earth case made with recycled and other sustainable materials. The collection was available at GetSurvivor.com and Verizon Wireless, with availability at select retailers worldwide described as coming soon.

Sources67 sources

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