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Jeju International Broadcasting System

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A South Korean radio and television broadcaster serving Jeju Province and affiliated with the SBS Network.

Last updated August 31, 2026

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Overview

Jeju International Broadcasting System, commonly known as JIBS or Jeju Broadcasting, is a regional South Korean radio and television broadcaster based in Jeju Province. Its operations are focused on the Jeju market, where it provides terrestrial television programming and FM radio services. The station is affiliated with the SBS Network, linking its regional broadcasting role to the programming and distribution structure of one of South Korea’s major national television networks. The organization was originally established on April 10, 1994. Its path to full broadcasting operations took several years. JIBS conducted demonstration emissions and later began test transmissions on December 7, 2001. On March 29, 2002, it received a television license from the Ministry of Communications and Information, the predecessor of the current Ministry of Science and ICT. The license allocated UHF channel 22 for Jeju City, with a relay facility planned for Seogwipo. JIBS then commenced official television broadcasting on May 31, 2002, coinciding with the opening day of the 2002 FIFA World Cup. JIBS’s television service is identified on digital terrestrial television as channel 33, with logical channel number 6-1, and uses the call sign HLKJ-DTV. Its programming role is regional: the service operates in Jeju while carrying content associated with the SBS affiliation and producing or presenting material relevant to local viewers. The available reference material does not identify a separate commercial product portfolio beyond broadcasting services, and JIBS is best understood as a media and communications brand rather than a consumer-goods brand. The broadcaster expanded its local radio presence with New Power FM, which launched on January 4, 2003. The service uses different frequencies across Jeju Province: 101.5 MHz in Jeju City, 98.5 MHz in Seogwipo City, and 95.9 MHz in Hallim. Its radio call sign is HLQC-FM, and the service is also affiliated with SBS. Together, the television and radio operations give JIBS a regional multimedia role across the island. JIBS has also attracted public attention through broadcast standards issues. In March 2024, presenter Jo Chang-beom made an erroneous or unclear pronunciation during JIBS News 8 coverage of election-related campaign materials. A video of the incident circulated online, after which JIBS removed the clip and also removed that day’s full edition from its website and social-media channels. In March 2025, the edition became the subject of a complaint to the Korea Communications Standards Commission. JIBS stated that the presenter had consumed alcohol during lunch and subsequently felt unwell; he was suspended for three months. The episode illustrates the editorial, reputational, and regulatory risks faced by regional news broadcasters, especially during election coverage. JIBS remains an active Jeju-focused broadcaster. Its core identity is defined by local terrestrial television and FM radio distribution, SBS affiliation, and service to audiences in Jeju Province. Publicly available material supplied for this entry does not establish its ownership structure, financial performance, senior management roster, or corporate listing status.

History

Jeju International Broadcasting System is a regional broadcaster serving Jeju Province in South Korea. It is also known as JIBS and Jeju Broadcasting, and operates as an affiliate of the SBS Network. Its public identity is centered on terrestrial television, FM radio, and regional news and information services rather than on a diversified commercial brand portfolio. The organization was established on April 10, 1994. The supplied historical material indicates that it initially undertook demonstration emissions and later moved toward operational broadcasting through test transmissions that began on December 7, 2001. This preparatory period preceded the award of a television license on March 29, 2002, by the Ministry of Communications and Information, whose responsibilities are now associated with the Ministry of Science and ICT. The license provided for UHF channel 22 in Jeju City and contemplated a relay on channel 21 for Seogwipo. JIBS began official television broadcasts on May 31, 2002. The launch date coincided with the opening of the 2002 FIFA World Cup, placing the station’s debut within a major national and international sporting-media period. Its digital television service is identified as channel 33, with logical channel number 6-1, and operates under the call sign HLKJ-DTV. Through its SBS affiliation, JIBS forms part of the wider SBS broadcasting network while retaining a regional service role in Jeju. The broadcaster added FM radio on January 4, 2003, under the New Power FM name. The service operates at 101.5 MHz in Jeju City, 98.5 MHz in Seogwipo City, and 95.9 MHz in Hallim. It uses the call sign HLQC-FM and is also affiliated with SBS. The television and radio frequencies demonstrate the station’s island-wide regional orientation, with facilities and frequencies designed to serve the principal population centers and localities of Jeju Province. JIBS’s historical significance therefore lies in the development of a dedicated regional broadcaster for Jeju within South Korea’s network-affiliate system. The available source material does not provide a detailed account of ownership changes, financial results, facility expansions, programming franchises, or executive appointments, so those subjects are not asserted here. The station’s recent public controversies have involved news presentation and broadcast accountability. On March 30, 2024, JIBS News 8 presenter Jo Chang-beom made a problematic pronunciation during coverage of the then-upcoming general elections. The clip circulated online, and some online comments characterized the presenter as appearing intoxicated. JIBS removed the clip and also removed the complete edition from its website and social-media channels, while pledging to improve preventive measures. On March 4, 2025, the edition became the subject of a Korea Communications Standards Commission complaint. JIBS said that Jo had consumed alcohol during lunch and subsequently felt ill, and the presenter received a three-month suspension. These events form part of the documented public record of the station but do not change its core status as an active Jeju television and radio broadcaster.

  • 2003

    New Power FM launches

    [1]

    JIBS launched its New Power FM radio service on January 4, 2003, using frequencies in Jeju City, Seogwipo City, and Hallim.

  • 2002

    Television license awarded

    [1]

    The station received a television license on March 29, 2002, including UHF channel 22 for Jeju City and a planned relay for Seogwipo.

  • 2002

    Official television launch

    [1]

    JIBS officially began television broadcasting on May 31, 2002, the opening day of the 2002 FIFA World Cup.

  • 2001

    Test transmissions begin

    [1]

    JIBS began test transmissions on December 7, 2001, following its earlier demonstration emissions.

  • 1994

    Organization established

    [1]

    Jeju International Broadcasting System was originally established on April 10, 1994.

Products and positioning

A Jeju-focused regional broadcaster combining local television and FM radio services with affiliation to the SBS Network.

  • Terrestrial television broadcasting · 2002

    JIBS Television

    JIBS’s regional television service for Jeju Province. The service officially launched on May 31, 2002, is affiliated with the SBS Network, and is identified by digital channel 33 and logical channel number 6-1. Its call sign is HLKJ-DTV. The service combines SBS-affiliated programming with the station’s regional broadcasting role.

  • FM radio broadcasting · 2003

    New Power FM

    JIBS’s FM radio service, launched on January 4, 2003, and affiliated with SBS. New Power FM broadcasts at 101.5 MHz in Jeju City, 98.5 MHz in Seogwipo City, and 95.9 MHz in Hallim. The service uses the call sign HLQC-FM and extends JIBS’s regional presence beyond television.

Controversies

  • 2025

    Complaint and suspension connected to 2024 news edition

    On March 4, 2025, the relevant news edition became the subject of a Korea Communications Standards Commission complaint. JIBS said the presenter had consumed alcohol during lunch and later felt unwell; he was suspended for three months.

  • 2024

    JIBS News 8 election-coverage presentation incident

    On March 30, 2024, presenter Jo Chang-beom mispronounced a phrase during election-related coverage. The video circulated online and was subsequently deleted by JIBS, along with the complete edition from the station’s website and social-media pages. JIBS said it would work to prevent similar incidents.

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Brand decisions

  • 2025

    Three-month presenter suspensionOther

    Background

    The edition connected with the 2024 incident became the target of a Korea Communications Standards Commission complaint. JIBS said the presenter had consumed alcohol during lunch and subsequently felt unwell.

    Action taken

    JIBS suspended presenter Jo Chang-beom for three months.

    Aftermath

    The suspension followed the station’s removal of the affected video and edition and became part of the public record concerning JIBS’s news-production controls.

  • 2024

    Removal of news video and full editionOther

    Background

    A JIBS News 8 presenter made a problematic pronunciation during election-related coverage, and the resulting video spread online.

    Action taken

    JIBS deleted the circulating video and removed the entire edition from its website and social-media pages, while promising stronger preventive measures.

    Aftermath

    The incident later contributed to a complaint to the Korea Communications Standards Commission and further disciplinary action involving the presenter.

Sources2 sources

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