Kustomer
Kustomer is an AI customer service platform and CRM.
Last updated September 11, 2026
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- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
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Overview
Kustomer describes itself as an AI customer service platform and CRM, offering an intelligent CX platform that turns customer interactions into relationships and business outcomes. The company was founded in 2015 by Brad Birnbaum and Jeremy Suriel, who serve as CEO & Co-Founder and CTO & Co-Founder respectively. Its platform is used by B2C and B2B companies, with customer stories including Kin Insurance and Turo.
History
Kustomer was founded in 2015. Its founders, Brad Birnbaum and Jeremy Suriel, are described as pioneers who have been in enterprise tech for over 20 years. Their story starts in 1994 with eShare Technologies, where they introduced large-scale chat for customer support for companies like 1800Flowers, AOL, Sprint, Dell and Microsoft. In 2009, they launched Assistly, which was acquired by Salesforce within 18 months and turned into Desk.com.
Controversies
2021
FTC investigates Facebook's planned acquisition of Kustomer
The article reported that the U.S. Federal Trade Commission was conducting an in-depth investigation into Facebook's planned acquisition of Kustomer. CRM competitors raised concerns that Facebook could restrict their products' access to its messaging services or favor Kustomer; these were presented as concerns, not findings.
Recent events
Reported
UK approves Facebook’s acquisition of Kustomer[6]
The UK Competition and Markets Authority approved Facebook’s acquisition of Kustomer, saying the deal would not substantially lessen competition in any UK industry.
Reported
FTC investigates Facebook's planned acquisition of Kustomer[5]
The article reported that the U.S. Federal Trade Commission was conducting an in-depth investigation into Facebook's planned acquisition of Kustomer. CRM competitors raised concerns that Facebook could restrict their products' access to its messaging services or favor Kustomer; these were presented as concerns, not findings.
- Unconfirmed
Reported
Facebook acquires Kustomer[7]
Facebook acquired Kustomer, a startup specializing in customer-service platforms and chatbots, for a reported $1 billion.
Reported
Facebook announces acquisition of Kustomer[8]
Facebook announced that it was acquiring Kustomer. The article reported that sources close to the deal said it was for $1 billion; the terms had not been disclosed.
Reported
Kustomer announces acquisition of Reply.ai[9]
Kustomer announced that it is acquiring Reply.ai, a startup that provides a code-free chatbot-building platform for customer service. The financial terms were not disclosed.
Reported
Kustomer rolls out KustomerIQ across its CRM platform[10]
Kustomer announced the broad rollout of KustomerIQ, its artificial intelligence engine embedded across the Kustomer CRM platform. The tools use machine learning to support customer-service analysis, routing, recommendations and automation.
Sources20 sources
- 1AI Customer Service Platform & CRM | Kustomerkustomer.com
- 2About Us | Kustomerkustomer.com
- 3Kin Insurance Case Study | Kustomerkustomer.com
- 4Turo Video Testimonial | Kustomerkustomer.com
- 5FTC investigates Facebook's planned acquisition of Kustomerfinance.sina.com.cn
- 6英国批准Facebook收购Kustomernews.cnyes.com
- 7Facebook 收购 Kustomerorissapost.com
- 8Facebook宣布收购Kustomertechcrunch.com
- 9Kustomer宣布收购Reply.aidirectorsclub.news
- 10Kustomer 在其 CRM 平台全面推出 KustomerIQprnewswire.com
- 11EU probes Facebook’s Kustomer buyout over data concernthestar.com.my
- 12Facebook Acquires CRM Startup Kustomer - Coinspeakercoinspeaker.com
- 13Facebook acquires customer service startup Kustomer for reported $1B+ - SiliconANGLEsiliconangle.com
- 14Facebook Acquires Kustomer for $1 Billion: The Customer-service Platforms Specialistprnewswire.com
- 15Facebook acquires New York-based customer service software maker | The Nationalthenationalnews.com
- 16Facebook buys Kustomer for $1B to expand into customer service tools | TechCrunchtechcrunch.com
- 17Facebook收购CRM初创企业Kustomerfinance.sina.com.cn
- 18Facebook收购Kustomer获英国批准 有待欧盟和美国批准finance.sina.com.cn
- 19Kustomer Acquires Reply.ai to Bring Intelligent Chatbot Capabilities to its Customer Service Platformalleywatch.com
- 20Kustomer acquires Reply.ai to enhance chatbots on its CRM platform | TechCrunchtechcrunch.com
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