Recent events
Recent events tied to this brand in public sources.
Back to profile57 entries · Page 1 of 3
2026
Lego Group and Sesame Workshop launch nature-learning videos
The Lego Group and Sesame Workshop launched three free videos that encourage children aged 4 to 6 to learn about nature through play. The videos focus on bats, butterflies and worms and are accompanied by free activity guides and printables from the Lego Group.
2026
Lego announces planned Daft Punk pyramid stage set
Daft Punk and Lego announced plans to release a Lego set inspired by the pyramid stage used on Daft Punk’s 2007 Alive tour in 2027; the set has not yet been released.
2026
Daft Punk and Lego announce collaboration on pyramid stage set
Daft Punk announced a collaboration with Lego to develop a Lego set inspired by the pyramid stage from Daft Punk’s 2007 Alive tour.
2026
LEGO Harry Potter Collection launches for Nintendo Switch 2
Warner Bros. Games, TT Games and the LEGO Group announced that the LEGO Harry Potter Collection is now available for Nintendo Switch 2. The collection includes the Harry Potter games Years 1–4 and Years 5–7, along with previously released downloadable content.
2026
LEGO Friends: Heartlake City Musical special released
The LEGO Group released LEGO Friends: Heartlake City Musical, the LEGO Friends series’ first live-action special, on its official YouTube channel on October 16, 2026.
2026
LEGO Group launches new LEGO Super Mario sets featuring minifigures
The LEGO Group announced a new LEGO Super Mario product line centered on minifigure role-play, including sets such as Mario's Beach Adventure (72055), Yoshi and Mario's House (72057), Mario Kart - Bowser's Chaos Race (72058), and Fire Mario and Bowser's Castle (72060). The minifigure line was first teased on social platforms during Mario Day earlier in the year, with the sets slated for 2027 release.
2026
Lego unveils Smart Brick and Smart Play system at CES 2026
Lego announced the Smart Brick, a 2x4 brick with an ASIC chip, speaker, LED lights and sensors, along with the Smart Play system including Smart Minifigures and Smart Tags. Three Star Wars sets will be available for pre-order on January 9 and launch on March 1.
2022
LEGO announces McLaren Formula 1 Technic model
LEGO and McLaren Racing unveiled a LEGO Technic model of McLaren’s Formula 1 car. The set was announced as becoming available globally on March 1, 2022.
2022
LEGO pledges to accelerate Vietnam plant project
LEGO Group said it was recruiting personnel for its US$1 billion plant project in Binh Duong, Vietnam, and pledged to speed up construction as committed. The plant was expected to begin operations in 2024.
2021
Designer files copyright lawsuit against LEGO over jacket design
Fashion designer James Concannon filed a copyright infringement lawsuit against LEGO in Connecticut, alleging that the company copied the leather jacket design he created for Antoni Porowski and used it on a Queer Eye minifigure without authorization or compensation. The claims are allegations, not a reported court finding.
2021
Artist sues Lego over a jacket design in a Queer Eye set
Artist James Concannon sued Lego, alleging that a toy jacket in a set based on Queer Eye copied the design of a jacket he made for cast member Antoni Porowski without his permission. The article reports that the lawsuit was filed in a Connecticut district court the previous month; the allegations are not presented as a court determination.
2021
Lego introduces the Ready for Girls campaign and pledges to address gender stereotypes
Lego introduced its Ready for Girls campaign and pledged to remove gender stereotypes from its toys and marketing, including ending labels identifying toys as being for girls or boys. Lego said its website no longer classifies toys by gender.
2021
LEGO unveils Titanic model kit
LEGO unveiled a 9,090-piece RMS Titanic model kit, scheduled for release on November 8; the article states an expected price of £569.99 in the UK and $629.99 in the US.
2021
LEGO Group reports first-half 2021 results
The LEGO Group reported first-half 2021 profit of DKK 23 billion, up 46% year over year, and retail sales growth of 36%.
2021
Culper Precision stops selling the Block19 handgun
Culper Precision stopped selling its Block19 handgun, which had LEGO pieces attached, after LEGO sent the company a cease-and-desist letter and the product drew backlash.
2021
LEGO Group releases prototype brick made from recycled plastic
The LEGO Group released a prototype LEGO brick made from recycled PET plastic sourced from discarded bottles. The company said the prototype met its quality and safety standards; it was not yet a retail product, and further testing was planned.
2021
Lego unveils sustainable-material brick prototype
Lego Group unveiled a prototype building block made using recycled plastic from discarded bottles, as part of its plans to reduce reliance on oil-based plastic.
2021
BIG W announces Toy Mania discounts
BIG W announced its Toy Mania sale, with discounts of up to 50 percent on more than 1,000 toys online from June 15 and in stores from June 17. The article says the offers were scheduled to run through July 14.
2021
Skybound and AMEET announce licensed LEGO comic-book partnership
Skybound Entertainment and AMEET announced an exclusive English-language licensed publishing partnership to launch LEGO-branded comic books. The first comic book series is scheduled to debut in 2022.
2021
Nestlé, Danone and LEGO win JD 618 international brand awards
Nestlé, Danone and LEGO received the 2021 JD 618 “18th Anniversary Top Ten International Brands” award at a launch and trend conference held in Beijing.