Recent events
Recent events tied to this brand in public sources.
Back to profile57 entries · Page 2 of 3
2021
LEGO announces new Star Wars R2-D2 set
LEGO announced a new Star Wars R2-D2 set; the article says it is expected to release on May 1, 2021, for $199.99.
2021
LEGO announces Luigi addition to LEGO Super Mario
The LEGO Group announced that Luigi would join the LEGO Super Mario product line, with the Luigi Adventures set planned for preorder from April 21 and release on August 1.
2021
Warner announces a new look for LEGO game titles in the UK
Warner Bros. Interactive Entertainment announced a more cohesive look for eleven current LEGO titles in the UK. The rebranding was planned to cover PS4 and Xbox One versions from April 2.
2021
LEGO Minifigure L.L.A.M.A signs with Astralwerks
Universal Music Group and the LEGO Group reported that LEGO Minifigure DJ and producer L.L.A.M.A had signed a deal with Universal Music Group's Astralwerks label.
2021
SEGA partners with LEGO to produce a Sonic Mania-inspired set
SEGA and LEGO are partnering to produce a Sonic Mania-inspired Green Hill Zone set, which the source reports has entered full production. No release date was announced.
2021
LEGO introduces Flower Bouquet set
LEGO introduced the 10280 Flower Bouquet set, part of its Botanical Collection, with 756 pieces designed to build adjustable flowers.
2020
First US LEGO airport store opens at Salt Lake City airport
Marshall Retail Group opened its newest retail space and the first LEGO airport store in the United States at Salt Lake City International Airport.
2020
LEGO announces Technic Jeep Wrangler Rubicon model
LEGO announced a Technic model of the Jeep Wrangler Rubicon. The 665-piece model is scheduled to go on sale on January 1, 2021, for £44.99.
2020
Argos unveils LEGO Super Brick delivery van
Argos teamed up with Jordan Banjo and Perri Kiely to unveil a decorated LEGO Super Brick delivery van intended to deliver the LEGO Super Mario range and celebrate online-shopping trends. Argos also offered UK customers a chance to win LEGO Super Mario toys delivered in the van.
2020
adidas and LEGO announce ZX 8000 collaboration shoe release
The article reported that the adidas Originals ZX 8000 LEGO collaboration shoe was scheduled for release on September 25; it did not report that the release had already occurred.
2020
Lego announces plan to replace single-use plastic bags with paper bags
Lego announced a commitment to gradually remove the single-use plastic bags inside its boxes and replace them with recyclable paper bags; the company said it wants all packaging to be sustainable by 2025.
2020
LEGO Group unveils $400 million sustainability investment
LEGO Group unveiled a $400 million investment package alongside sustainability commitments addressing plastics, waste, emissions, and the circular economy.
2020
IKEA and LEGO announce BYGGLEK product line
IKEA and the LEGO Group announced their BYGGLEK storage product line, which includes storage boxes with LEGO studs and a LEGO brick set. The line was planned for release in mainland China in the second half of 2020.
2020
LEGO launches Grand Piano building set
LEGO introduced the 21323 Grand Piano building set, which can play music with help from a smartphone app. The set was scheduled to go on sale August 1.
2020
LEGO and Nintendo announce LEGO Nintendo Entertainment System set
LEGO and Nintendo announced a new LEGO Nintendo Entertainment System set, with a planned official release on August 1 at the LEGO Authorized Store in Far Eastern SOGO Xinyi A13.
2020
LEGO launched the MINDSTORMS Robot Inventor kit
LEGO launched the 949-piece MINDSTORMS Robot Inventor kit, which allows users to build five robots. The article says the kit will be available in autumn through LEGO's website, LEGO Retail Stores and retailers worldwide.
2020
Lego pauses promotional content for police-themed sets
Lego said it had ceased advertising for police-themed building sets and asked retail affiliate partners to refrain from posting promotional Lego content as part of a decision to pause social-media posts.
2020
LEGO pauses advertising for police-themed sets
The LEGO Group said it had ceased advertising police-themed building sets and asked retail affiliate partners to refrain from posting promotional LEGO content in response to events in the United States and to respect #BlackOutTuesday. A spokesperson said the company regretted any misunderstanding and would be clearer about its intentions in the future.
2020
LEGO pauses promotion of police-themed products
The LEGO Group asked retail partners to stop marketing listings involving police officers and the White House and paused posting content on its social media channels. A spokesperson said the decision was to respect #BlackOutTuesday and respond to events in the United States.
2020
LEGO Group collaborates on child-learning initiatives in India
The LEGO Group announced initiatives in India with Save the Children and NITI Aayog to support children affected by Covid-19 and promote home-based learning. The activities include educational kits and play materials, caregiver guidance, and learning resources.