Lieferando

Corporate brand

A Germany-focused online marketplace for ordering restaurant meals, groceries and everyday products, with optional delivery logistics.

Last updated November 4, 2026

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First read: Nov 4, 2026
Latest read: Nov 4, 2026

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Overview

Lieferando is a German online ordering and delivery brand operated by the Just Eat Takeaway.com organization. Based in Berlin, the platform connects consumers with restaurants, grocery businesses and other retail partners through its website and mobile applications. Customers can browse menus or product catalogues, place orders, pay digitally and arrange delivery or collection, depending on the individual partner’s capabilities. Lieferando also offers an optional logistics service for restaurants and retailers that do not operate their own delivery fleets. The business began in Berlin in 2009, founded by Christoph Gerber, Kai Hansen and Jörg Gerbig. It initially focused on the digital mediation of restaurant orders at a time when online takeaway ordering was still fragmented among individual restaurant websites, telephone orders and smaller local portals. Its platform model allowed consumers to compare nearby restaurants in one interface while giving participating businesses access to online ordering, payment processing, customer acquisition and order-management tools. Takeaway.com acquired Lieferando in 2014. The transaction placed the German brand within a larger Dutch technology group that was expanding through a combination of organic growth and acquisitions. Rather than replacing the established German name, Takeaway.com retained Lieferando as the consumer-facing brand in Germany and Austria. This local-brand strategy later became a defining feature of the wider Just Eat Takeaway.com group, which operates under different names in different countries. A major turning point came in 2019, when Takeaway.com acquired Delivery Hero’s German businesses, including Lieferheld, Pizza.de and Foodora Germany. The acquired services were rapidly migrated to Lieferando.de. This consolidated a large share of Germany’s online food-ordering activity under one consumer brand and substantially expanded the platform’s restaurant coverage, customer base and logistical reach. The German businesses were integrated during a period in which online ordering was becoming an increasingly important sales channel for restaurants. The combination of marketplace services and logistics is central to Lieferando’s positioning. Restaurants can use the platform primarily as an ordering and customer-acquisition channel while fulfilling orders themselves, or they can use delivery services supplied through the Just Eat Takeaway network. This hybrid model enables Lieferando to serve both established restaurant chains with their own drivers and smaller businesses that need access to delivery infrastructure. The platform’s commercial relationships typically involve digital menus, order transmission, payment facilitation, promotional placement and, where selected, courier delivery. Over time, Lieferando expanded beyond prepared meals. The platform now lists groceries and selected everyday goods in addition to restaurant food. This broadening reflects the wider movement among delivery marketplaces toward convenience commerce and quick-commerce categories. Partnerships with retailers, including a 2023 cooperation involving MediaMarkt in selected German cities, extended the brand’s proposition beyond traditional takeaway meals. Lieferando has maintained a prominent position in Germany, where it is described by its parent company as one of the country’s largest and most recognized online food-delivery marketplaces. The brand also operates in Austria under the Lieferando name, while Just Eat Takeaway.com uses different consumer brands in many other markets. In Germany, the legal platform operator is yd. yourdelivery GmbH, while the Lieferando trademark is associated with the wider Takeaway.com corporate structure. The brand has also attracted scrutiny because of its market power, restaurant commissions, price-parity provisions and employment practices affecting couriers. German competition authorities examined a clause requiring restaurant prices on Lieferando to…

History

Lieferando was founded in Berlin in 2009 by Christoph Gerber, Kai Hansen and Jörg Gerbig. Its initial purpose was to provide a digital marketplace through which consumers could order meals from local restaurants. At the time, German takeaway ordering was dispersed among telephone sales, restaurant-specific websites and several competing portals. Lieferando’s platform model brought restaurant menus, ordering and payment into a centralized online interface, while allowing restaurants to retain responsibility for preparing orders and, in many cases, delivering them. The company’s early growth coincided with the broader adoption of broadband internet, smartphones and online payments. These technologies made it easier for consumers to discover restaurants outside their immediate routines and gave restaurants a scalable alternative to building their own ordering systems. The Lieferando brand became associated with convenience, geographic selection and digital access to independent restaurants as well as chains. In 2014, Takeaway.com acquired Lieferando. The acquisition gave the German business access to a larger technology and investment platform headquartered in the Netherlands. Takeaway.com retained the Lieferando name in Germany and Austria, rather than replacing it with the Takeaway.com identity used in other markets. This allowed the group to combine centralized technology and operating know-how with a locally recognizable consumer brand. The next major phase was market consolidation. In 2019, Takeaway.com acquired Delivery Hero’s German operations, including the businesses behind Lieferheld, Pizza.de and Foodora Germany. The acquisition was completed in April 2019. The acquired websites were subsequently migrated to Lieferando.de within a short period, bringing their customers and restaurant relationships onto one platform. The transaction materially strengthened Lieferando’s German scale and reduced the number of large consumer-facing ordering brands competing in the country. The German consolidation formed part of Takeaway.com’s broader expansion strategy. Takeaway.com later combined with Just Eat, creating Just Eat Takeaway.com. The resulting group operated national brands such as Lieferando in Germany and Austria, Thuisbezorgd.nl in the Netherlands and Pyszne.pl in Poland. The group’s single-brand-per-country approach aimed to concentrate marketing, technology and partner relationships around a dominant local name. Lieferando’s operating model developed from restaurant-order mediation into a more integrated marketplace. Restaurants could use the platform for menu publication, customer acquisition, order transmission, payment and promotional visibility. The group also offered delivery logistics in selected areas, employing or coordinating couriers for businesses without their own delivery infrastructure. This produced a hybrid marketplace: some orders were delivered by restaurants, while others were carried by Lieferando-linked logistics operations. During and after the COVID-19 period, digital restaurant ordering became more important for consumers and businesses. Lieferando benefited from the increased reliance on delivery and collection services, while the period also intensified debate about platform commissions, restaurant dependency and the distribution of value between restaurants, couriers and the marketplace operator. Media investigations raised concerns about platform-generated restaurant websites and search-engine visibility, while restaurant organizations criticized the company’s market power. Lieferando subsequently broadened its offer to include groceries and everyday products. This expansion reflected the wider strategy of delivery platforms to become general-purpose local-commerce intermediaries rather than purely restaurant portals. A 2023 cooperation with MediaMarkt illustrated the attempt to use the platform for selected non-food retail deliveries. Regulatory scrutiny continued as the company grew. In Germany, the Federal Cartel Office examined a price-parity provision in Lieferando’s restaurant terms. The clause required prices shown on Lieferando to correspond to prices on a restaurant’s own distribution channels. The authority ended the proceeding in July 2023 for discretionary reasons but stated that such a provision could hinder restaurants from using competing intermediary platforms with different commercial terms. The episode highlighted the tension between marketplace consistency and the bargaining power of a dominant platform. Employment and courier conditions have also remained part of Lieferando’s public history. Reporting has examined bonus structures, waiting time, delivery distances, subcontracting and the practical effects of app-based work allocation. Lieferando has presented itself as offering comparatively formal employment conditions within the delivery sector, while worker representatives and journalists have continued to question pay levels and workplace practices. In July 2024, Lennard Neubauer became managing director of Lieferando in Germany. In 2025, Prosus completed its acquisition of Just Eat Takeaway.com, which was subsequently delisted. This placed Lieferando within Prosus’s broader technology and ecommerce portfolio. By 2026, Lieferando remained an active brand in Germany and Austria, combining restaurant ordering, grocery and retail listings, digital marketplace services and optional last-mile delivery.

2026
Lieferando participates in Berlin CSD
[1]Lieferando and Just Eat Takeaway.com company profilenewsroom.justeattakeaway.com
The brand joins the Berlin Christopher Street Day parade with a dedicated truck, continuing its public inclusion and diversity activities.
2025
Prosus acquires Just Eat Takeaway.com
[10]Prosus announcement on Just Eat Takeaway.com acquisition and delistingprosus.com
Prosus completes the acquisition of Just Eat Takeaway.com and the parent group is delisted, placing Lieferando within the Prosus portfolio.
2024
Lennard Neubauer becomes German managing director
[1]Lieferando and Just Eat Takeaway.com company profilenewsroom.justeattakeaway.com
Lennard Neubauer takes over as managing director of Lieferando in Germany in July 2024.
2023
The platform expands into selected retail categories
[12]The platform expands into selected retail categoriesde.wikipedia.org
Lieferando broadens its marketplace beyond restaurants, including grocery and selected everyday-product offerings and a cooperation with MediaMarkt.
2023
German competition proceeding is discontinued
[7]Federal Cartel Office proceeding concerning Lieferandobundeskartellamt.de
The Federal Cartel Office ends its proceeding concerning Lieferando’s price-parity clause while recording concerns about potential effects on competition.
2020
Takeaway.com combines with Just Eat
[11]Takeaway.com combines with Just Eatjusteattakeaway.com
The combination creates Just Eat Takeaway.com, with Lieferando continuing as the German and Austrian consumer brand.
2019
Delivery Hero’s German brands are acquired and migrated
[5]Takeaway.com Annual Report 2019s3.eu-central-1.amazonaws.com
Takeaway.com acquires the German businesses operating Lieferheld, Pizza.de and Foodora and migrates their websites to Lieferando.de.
2014
Takeaway.com acquires Lieferando
[1]Lieferando and Just Eat Takeaway.com company profilenewsroom.justeattakeaway.com
Lieferando becomes part of the Dutch Takeaway.com group, which retains the brand in Germany and Austria.
2009
Lieferando is founded in Berlin
[1]Lieferando and Just Eat Takeaway.com company profilenewsroom.justeattakeaway.com
Christoph Gerber, Kai Hansen and Jörg Gerbig establish Lieferando as an online restaurant-ordering platform in Germany.

Products and positioning

A broad German convenience-delivery marketplace combining restaurant discovery and ordering with optional logistics, digital ordering tools and selected grocery and retail services.

Online food ordering · 2009
Lieferando restaurant marketplace
The core platform lists restaurants, menus, service areas, prices, delivery fees and ordering options. Consumers can search by location and cuisine, compare participating restaurants, submit orders and receive status information through the website or application. Restaurants use the marketplace for digital discovery, order intake, payment-related services and customer acquisition.
Last-mile delivery · 2016
Lieferando delivery logistics
Lieferando offers an optional delivery service for restaurants and retail partners that do not maintain their own delivery fleets. Depending on location and partner arrangements, orders may be carried by couriers working through the Just Eat Takeaway logistics network. The hybrid model allows the platform to support both self-delivery restaurants and businesses seeking outsourced delivery.
Grocery and convenience delivery · 2023
Lieferando grocery and retail ordering
The platform has expanded beyond prepared meals to include groceries, household products and selected everyday goods from retail partners. This offering positions Lieferando as a broader local-commerce and convenience marketplace rather than a restaurant-only service. Availability, product range, delivery areas and fulfillment arrangements vary by city and partner.
Digital platform · 2009
Lieferando website and mobile app
The website and mobile application provide the consumer interface for restaurant and retail discovery, menu or catalogue browsing, checkout, payment, order tracking, customer communication and promotional campaigns. They also provide partner-facing digital infrastructure for receiving and managing orders.

Controversies

2023
Competition concerns over price parity
The Federal Cartel Office examined a Lieferando contractual provision requiring prices on the platform to match prices on restaurants’ own distribution channels. The authority discontinued the proceeding for discretionary reasons but stated that the clause could reduce incentives for restaurants to use competing intermediary platforms with more favorable commercial terms.
Source
2023
Courier pay, bonus and working-condition criticism
German media reporting examined the effect of delivery distance, restaurant waiting time, work allocation and bonus rules on courier earnings. Lieferando has described its employment model as comparatively worker-friendly within the sector, while critics have continued to question compensation, performance incentives and the practical conditions of app-mediated delivery work.
Source
2021
Restaurant shadow websites and platform market power
A Bayerischer Rundfunk investigation reported that Lieferando and its parent group operated large numbers of restaurant-related websites whose addresses could resemble restaurants’ own websites. Critics argued that the practice could redirect customers toward platform orders and commissions, sometimes without restaurant owners clearly understanding the arrangement. The reporting also connected the issue to concerns about Lieferando’s market power and restaurant dependency.
Source

2026Lieferando at CSD Berlin 2026
Germany
Lieferando participated in Berlin’s Christopher Street Day parade with a branded truck, presenting the appearance as a public statement supporting inclusion and an inclusive workplace culture.
Outcome. The participation marked the brand’s third appearance in the parade according to the company newsroom.
Source
2025Lieferando Awards 2025
Germany
The 2025 awards continued Lieferando’s partner-recognition format, with community voting across multiple categories and promotional opportunities for participating restaurants.
Outcome. The campaign extended the awards format as a recurring restaurant-partner engagement program.
Source
2024Ultimate Match
Germany
Lieferando ran a football-themed consumer promotion from 11 June to 14 July 2024. Eligible orders of at least €5 entered customers into a digital matching game and prize draw, with prizes including Lieferando vouchers, partner-brand vouchers and entertainment subscriptions.
Outcome. The campaign ended on 14 July 2024 after combining food ordering, football interest and partner promotions.
Source
2024Lieferando Awards 2024
Germany
Lieferando organized an awards program for participating restaurants, recognizing categories such as local and international restaurant chains. Winners received trophies, promotional visibility, social-media materials, consumer vouchers and, for eligible partners, temporary TopRank promotion.
Outcome. The program ran from September 2024 through February 2025 and was designed to strengthen relationships with restaurant partners while generating platform content and visibility.
Source
2021UEFA sponsorship and food-delivery brand activation
Germany · Austria · European markets served by Just Eat Takeaway.com
Just Eat Takeaway.com became a sponsor of UEFA men’s and women’s club competitions. Lieferando benefited from the group’s broader football-related visibility in Germany and Austria, linking the delivery brand with major European football events.
Outcome. The sponsorship was extended into subsequent years and used to support brand recognition across European markets.
Source

Brand decisions

2025
Prosus acquires Just Eat Takeaway.comM&A
Background
Just Eat Takeaway.com had become a predominantly European food-delivery group, while Prosus sought to expand its technology and food-delivery ecosystem in Europe.
Action taken
Prosus launched and completed a recommended all-cash acquisition of Just Eat Takeaway.com, followed by delisting of the parent company.
Aftermath
Lieferando became part of Prosus’s private technology portfolio through Just Eat Takeaway.com. The parent group was reported as successfully acquired and delisted on 17 November 2025.
Source
2023
Expansion from restaurant ordering into grocery and retailStrategy
Background
Consumer delivery platforms increasingly sought additional order occasions and higher utilization by adding groceries, household items and other local-commerce categories.
Action taken
Lieferando expanded its German platform to include grocery and selected retail products, including a cooperation with MediaMarkt in selected cities.
Aftermath
The brand broadened its positioning from restaurant delivery toward a wider convenience marketplace, although availability remained dependent on local partner coverage.
- Uber Eats — Uber Eats also competed for restaurant and local-commerce orders in Germany, increasing competitive pressure in delivery and convenience categories.
- Wolt — Wolt continued to compete in Germany with restaurant, grocery and other local-delivery services.
Source
2023
Response to German competition scrutinyOther
Background
The Federal Cartel Office examined Lieferando’s price-parity clause, which required prices on Lieferando to correspond to prices on restaurants’ own sales channels.
Action taken
The authority discontinued the proceeding for discretionary reasons while publicly recording concerns that the clause might impede competing intermediary platforms.
Aftermath
The proceeding ended without a reported prohibition in the cited decision, but the matter kept platform commissions, restaurant bargaining power and contractual restrictions in regulatory focus.
Source
2019
Acquisition of Delivery Hero’s German businessesM&A
Background
Germany’s online food-delivery market was fragmented among Lieferando, Lieferheld, Pizza.de, Foodora and other services. Acquiring Delivery Hero’s German operations offered a way to consolidate restaurant and customer scale.
Action taken
Takeaway.com acquired the German businesses operating Lieferheld, Pizza.de and Foodora and migrated the acquired websites to Lieferando.de shortly after completion.
Aftermath
The transaction significantly increased Lieferando’s German market presence and concentrated the acquired customer and restaurant relationships under one brand. The reported transaction consideration was approximately €1.204 billion.
Transaction consideration. €1.204 billion (2019 acquisition accounting)
- Delivery Hero — Delivery Hero exited its German food-delivery operations through the sale, concentrating its later German presence less on the acquired consumer brands.
- Uber Eats — Uber Eats entered or expanded in Germany after the consolidation, providing a new large-platform competitor alongside Wolt.
Source
2014
Takeaway.com acquires LieferandoM&A
Background
Lieferando had established a German online restaurant-ordering brand, while Takeaway.com was building a larger international platform through local-market acquisitions.
Action taken
Takeaway.com acquired Lieferando and retained the Lieferando name for Germany and Austria while integrating the business into its wider technology and operating structure.
Aftermath
Lieferando became the local consumer identity of Takeaway.com in the German-speaking markets and later formed part of Just Eat Takeaway.com.
Source

Sources15 sources

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