Menulog
An Australian online food-ordering and delivery platform that operated in Australia and New Zealand until 2024–2025.
Last updated August 31, 2026
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Overview
Menulog was an Australian online food-ordering and delivery platform founded in Sydney in 2006 by Dan Katz, Leon Kamenev and Kevin Sherman. The service connected consumers with restaurants through a website, mobile applications and, at various stages, an in-store ordering device and a company-operated courier network. Its marketplace covered major Australian cities and regions, as well as New Zealand from 2012, and offered a broad selection of local restaurants, national chains and international franchises across more than 130 cuisine categories. The business expanded rapidly during its first decade. It entered Brisbane, Canberra and Melbourne in 2007, followed by Adelaide and Perth in 2008. A first iOS application was introduced in 2009 and an Android application followed in 2011. By July 2014, Menulog had processed more than 22 million meal orders. In February 2015, it agreed to combine with Australian competitor EatNow in a transaction structured around a 70/30 ownership split, creating Menulog Group Limited. Just Eat acquired the combined business in May 2015 in a deal funded through the issue of new shares valued at approximately A$855 million. After Just Eat merged with Takeaway.com in 2020, Menulog became part of the Dutch-headquartered Just Eat Takeaway.com group. In Australia it competed principally with Uber Eats and DoorDash. At its peak, the platform reported relationships with more than 30,000 restaurant partners across Australia and New Zealand. Its network included brands such as McDonald's, KFC, Pizza Hut, Subway, Nando's, Hungry Jack's, Red Rooster, Pizza Capers and Oporto, alongside independent and suburban restaurants. Menulog developed substantial consumer recognition through high-profile advertising. Its "Did Somebody Say?" campaign featured Snoop Dogg and promoted the idea that customers could order restaurant food in unusual or extravagant situations. Katy Perry later became the lead celebrity in the wider Just Eat advertising format, while Menulog also used Australian performers and, in 2023, Latto and Christina Aguilera in promotional activity. The company supplemented advertising with food-trend reports, restaurant awards and publicity stunts, including a 23-carat-gold pizza created with Pizza Design Co. in 2016. The platform also faced competitive, regulatory and commercial pressure. During the COVID-19 pandemic it introduced contactless delivery and reduced commissions on pickup orders for a period while responding to increased demand and restaurant onboarding requests. In 2016, a Victorian tribunal restrained Menulog from purchasing Google AdWords using Pizza Fellas brand names, in a dispute concerning the redirection of branded search traffic. Menulog exited New Zealand in May 2024. Just Eat Takeaway.com subsequently announced the closure of its Australian operation; Menulog ceased Australian operations on 26 November 2025, with customers, restaurants and couriers directed toward Uber Eats under a commercial migration agreement. Menulog is therefore a defunct operating brand rather than an active independent delivery service.
History
Menulog began in Sydney in 2006, established by Dan Katz, Leon Kamenev and Kevin Sherman as an online directory and ordering service for restaurants. Its early expansion focused on making restaurant ordering more convenient through digital listings and electronic ordering tools. In 2007, the company introduced its first in-store ordering device and expanded from Sydney into Brisbane, Canberra and Melbourne. Adelaide and Perth were added in 2008, broadening the service across Australia's principal urban markets. The company continued shifting toward mobile ordering. It released an iOS application in 2009 and an Android application in 2011. Menulog entered New Zealand in 2012 and by July 2014 had processed more than 22 million meal orders. Its marketplace combined independent restaurants with national and international chains, while the business increasingly participated in delivery rather than merely passing orders to restaurants. At its peak, the platform worked with more than 30,000 restaurant partners across Australia and New Zealand and operated its own courier network. In February 2015, Menulog announced an agreement to merge with EatNow. The transaction created Menulog Group Limited and was described as having a 70/30 share split. In May of the same year, UK-based Just Eat acquired the business, reportedly funding the purchase through the issue of new shares worth approximately A$855 million. The acquisition placed Menulog within a larger international online food-ordering group while retaining the Menulog consumer brand in its principal markets. The company encountered legal scrutiny over digital marketing practices in 2016. Pizza Fellas obtained interlocutory relief from the Victorian Civil and Administrative Tribunal restraining Menulog from purchasing Google AdWords associated with Pizza Fellas brand names. The dispute concerned the alleged use of branded search terms to redirect potential customers to Menulog, where orders could then be passed back to the restaurant. The case became an example of the brand-protection and search-advertising disputes that developed around online food marketplaces. Menulog invested heavily in brand awareness. Its television work featuring Snoop Dogg used the "Did Somebody Say?" theme to associate the service with indulgent, imaginative and highly convenient ordering occasions. Subsequent campaigns used Katy Perry, Australian rap act Big Twisty, Latto and Christina Aguilera. The company also publicised consumer food trends and operated the Tasty Takeaway awards, which recognised popular restaurants. In 2016 it worked with Pizza Design Co. Parramatta on a promotional 23-carat-gold pizza. Menulog received a Canstar Blue customer-service award in 2017; in the same year, CFO Morten Belling and managing director Alistair Venn received recognition at CEO Magazine's Executive of the Year Awards. In 2019, Just Eat agreed to merge with Amsterdam-based Takeaway.com. The transaction was completed in 2020, creating Just Eat Takeaway.com and making Menulog a subsidiary of the combined group. The COVID-19 pandemic created a temporary surge in demand for delivery and prompted Menulog to add contactless delivery and other support measures. It also reduced commissions on pickup orders for a period and reported receiving a high volume of restaurant applications. Despite its established brand and broad restaurant network, Menulog faced strong competition from Uber Eats and DoorDash in Australia. The parent company later withdrew the service from New Zealand in May 2024. It then closed the Australian operation on 26 November 2025, citing difficult operating circumstances and a desire to focus on other markets. Under a commercial arrangement with Uber Eats, customers, restaurants and couriers were encouraged to transfer to that platform. Menulog consequently became a defunct brand and ceased functioning as an independent consumer delivery service.
- 2025
Australian service ends
[1]Menulog ceases Australian operations on 26 November and facilitates migration to Uber Eats.
- 2024
New Zealand service ends
[1]Menulog exits the New Zealand market in May.
- 2019
Just Eat agrees to merge with Takeaway.com
[1]Menulog's parent agrees to combine with Takeaway.com, a transaction completed in 2020.
- 2015
EatNow combination and Just Eat acquisition
[1]Menulog combines with EatNow and is subsequently acquired by Just Eat.
- 2014
More than 22 million orders processed
[1]By July, the company reports handling over 22 million meal orders.
- 2012
New Zealand launch
[1]Menulog expands outside Australia and begins operating in New Zealand.
- 2011
First Android application
[1]Menulog adds an Android application to its mobile ordering offering.
- 2009
First iOS application
[1]Menulog launches its first iOS mobile application.
- 2008
Expansion to Adelaide and Perth
[1]The platform extends its Australian coverage to Adelaide and Perth.
- 2007
Initial Australian expansion
[1]Menulog launches an in-store ordering device and expands into Brisbane, Canberra and Melbourne.
Products and positioning
A broad, locally oriented restaurant marketplace and delivery platform serving Australian consumers, with historical operations in New Zealand and a large mix of chain and independent restaurants.
Online food ordering · 2006
Menulog online marketplace
The core Menulog service allowed customers to browse restaurants, compare menus, place orders and arrange delivery or pickup through a website. It listed independent restaurants, suburban businesses, national chains and international franchises across a broad range of cuisines. The marketplace generated orders for partner restaurants and, in later phases, supported delivery through Menulog's courier network.
Mobile application · 2009
Menulog mobile applications
Menulog's mobile offering began with an iOS application in 2009 and an Android application in 2011. The apps provided restaurant discovery, menu browsing, ordering, delivery tracking and account functions on mobile devices. They formed an important consumer access point as food delivery moved from desktop websites to smartphones.
Restaurant pickup
Menulog pickup ordering
Pickup ordering allowed customers to place orders through Menulog and collect food directly from participating restaurants. During the COVID-19 period, Menulog temporarily reduced commissions on pickup orders as part of measures intended to support restaurants and encourage lower-contact transactions.
Controversies
2016
Pizza Fellas Google AdWords dispute
Pizza Fellas obtained interlocutory relief from the Victorian Civil and Administrative Tribunal restraining Menulog from purchasing Google AdWords using Pizza Fellas brand names. The dispute concerned alleged brandjacking and the redirection of branded search traffic to Menulog.
Marketing campaigns
- 2023Latto and Christina Aguilera promotion
Australia
A new Menulog promotional advertisement introduced rapper Latto and singer Christina Aguilera after the Katy Perry phase.
Outcome. The brand continued its celebrity-led mass-market positioning.
- 2022Katy Perry advertising campaign
Australia
Katy Perry replaced Snoop Dogg in the wider Just Eat advertising format used to promote the group's food-ordering services.
Outcome. The campaign refreshed the celebrity-led creative platform.
- 2022Big Twisty commercial
Australia
Menulog ran an Australian commercial featuring the Gerringong rap act Big Twisty.
Outcome. The campaign added an Australian music identity to the brand's advertising.
- Did Somebody Say?
Australia
A high-profile television campaign featuring Snoop Dogg presented exaggerated ordering situations, including food delivered to unusual locations, to make Menulog synonymous with convenience and indulgent takeaway.
Outcome. The campaign became one of Menulog's most recognisable advertising properties.
Brand decisions
2025
Close Australian operationsStrategyBackground
Just Eat Takeaway.com said Menulog was operating in challenging circumstances and decided to focus resources on other markets.
Action taken
Menulog ceased Australian operations on 26 November 2025 and entered a commercial agreement with Uber Eats to support the migration of customers, restaurants and couriers.
Aftermath
The Menulog service became defunct in Australia, ending the brand's operating platform presence in both of its historical markets.
- Uber Eats — Uber Eats participated in the migration arrangement and offered incentives to customers, restaurants and couriers.
2024
Exit New ZealandStrategyBackground
The parent company reviewed Menulog's regional operations amid challenging market conditions.
Action taken
Menulog ceased operations in New Zealand in May 2024.
Aftermath
The brand concentrated its remaining activity on Australia before that market also closed.
2020
Introduce pandemic support measuresStrategyBackground
COVID-19 increased demand for restaurant delivery while creating operational and financial pressure for restaurants and couriers.
Action taken
Menulog introduced contactless delivery and temporarily halved commissions on pickup orders, while stating that it was supporting drivers and restaurants.
Aftermath
The measures supported continued ordering during the pandemic, although the platform later faced sustained competitive pressure.
2015
Combine with EatNowM&ABackground
Menulog and EatNow were both competing Australian online food-ordering businesses seeking greater scale in a rapidly consolidating market.
Action taken
The companies agreed to combine into Menulog Group Limited under a reported 70/30 share arrangement.
Aftermath
The combined business was acquired by Just Eat later in 2015.
2015
Sell the business to Just EatM&ABackground
Menulog sought access to the resources and international scale of a larger online food-ordering group.
Action taken
Just Eat acquired Menulog, funding the transaction through the issue of new shares.
Aftermath
Menulog continued as a regional brand within Just Eat and later Just Eat Takeaway.com.
Reported transaction value. A$855 million (2015)
Recent events
Reported
Menulog renames its annual restaurant awards the Menulogies[3]
Menulog renamed its tenth annual restaurant awards the “Menulogies,” referencing the TV Week Logie Awards.
Reported
Menulog launches campaign for the Menulogies[3]
For the rebrand of its annual restaurant awards, Menulog and its agencies launched an integrated campaign across paid, owned and earned media, including an influencer programme and microsite.
Reported
Nova’s Red Room ARIAs at Home Edition returns[4]
Nova announced that its Red Room ARIAs at Home Edition, presented by Menulog, would return with three exclusive virtual performances on November 23.
- Unconfirmed
Menulog announces New Zealand delivery service rollout[5]
Menulog announced a staged rollout of its full food delivery service in New Zealand, beginning in Central Auckland and expanding to wider Auckland and other cities and towns.
Sources5 sources
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