Liverpool
A Mexican department-store brand offering fashion, beauty, home, electronics, lifestyle merchandise, financial services, and omnichannel shopping.
Last updated November 4, 2026
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Overview
Liverpool is one of Mexico’s best-known department-store brands and the principal retail banner of El Puerto de Liverpool. Its history began in Mexico City in 1847, when French entrepreneur Jean-Baptiste Ebrard started selling clothing from cases in the city center. The business was initially known as The Cloth Case. As the store expanded its merchandise imports from Europe, goods were commonly shipped through the English port of Liverpool. That shipping connection influenced the adoption of the Liverpool name and gave the retailer a distinctive identity rooted in international merchandise sourcing. The business developed from a central Mexico City store into a national department-store chain. A new Liverpool Center building opened on Avenida 20 de Noviembre in 1936. Designed by Enrique de la Mora, the building also introduced the retailer’s first escalators, an important sign of modern retail architecture in Mexico at the time. The chain later moved beyond the historic downtown core, opening Liverpool Insurgentes in 1962 in Colonia Del Valle. This suburban expansion established a pattern that would define the brand: large-format stores positioned in important commercial districts and shopping centers, with a broad assortment of fashion, home, beauty, and general department-store merchandise. Liverpool opened its Polanco store in 1970 and its Satélite store in 1972. The Satélite location was the brand’s first store in a shopping mall, linking Liverpool’s growth to the development of Mexico’s planned retail and mixed-use centers. In 1993, Liverpool Santa Fe opened in Centro Santa Fe and became notable for its ellipse-shaped escalators. The chain continued expanding into regional markets, including the opening of Liverpool León in 1996. Its stores have frequently emphasized architecture, visual presentation, and experiential retail in addition to merchandise selection. The 2011 Liverpool Interlomas location, designed with a distinctive metallic oval exterior and popularly associated with the nickname “UFO,” exemplified this approach through a large three-story format, rooftop recreational space, specialized interior design, and a gourmet area. The brand also participates in the wider commercial and financial ecosystem of its parent group. In 2008, Liverpool introduced the Liverpool Premium Card in cooperation with Visa, extending the retailer’s relationship with customers beyond in-store purchases. El Puerto de Liverpool operates the Liverpool chain and has also owned other retail businesses, including Suburbia and the former Fábricas de Francia chain. Between 2018 and 2020, the group reorganized the Fábricas de Francia store portfolio: some locations were converted into Liverpool stores, others into Suburbia branches, and several were closed permanently. This process strengthened Liverpool’s role as the group’s principal department-store banner while rationalizing overlapping retail formats. Liverpool’s brand-building activities include Fashion Fest, an annual event presenting seasonal fashion trends and using international and Mexican-facing celebrity and modeling talent to position the retailer as a fashion authority. Its department stores combine national and international merchandise with private-label and third-party retail offerings, credit services, seasonal promotions, and in-store experiences. The chain’s principal market is Mexico, while its corporate parent has broader regional interests, including a 50 percent stake in Unicomer, a retailer operating across numerous Latin American countries. Liverpool itself remains a Mexico-focused department-store brand, supported by the financial and organizational structure of El Puerto de Liverpool.
History
Liverpool traces its origins to 1847, when Jean-Baptiste Ebrard, a French entrepreneur, began selling clothing from cases in central Mexico City. The original business was known as The Cloth Case. Ebrard later expanded the merchandise range and imported goods from Europe. Because many shipments arrived through Liverpool, England, the store adopted the Liverpool name, connecting the Mexican retailer with the international trade routes that supplied its assortment. The retailer’s early development was centered on Mexico City. In 1936, a new Liverpool Center building opened on Avenida 20 de Noviembre. Designed by Enrique de la Mora, the building included the chain’s first escalators and represented a modernized department-store format. Liverpool subsequently pursued a broader metropolitan strategy. The Insurgentes branch opened in 1962 in Colonia Del Valle, followed by Liverpool Polanco in 1970. In 1972, Liverpool opened at Plaza Satélite, its first shopping-mall location, helping establish the chain in the suburban retail environments that became increasingly important to Mexican consumers. Further expansion combined national geographic growth with architectural experimentation. Liverpool Santa Fe opened in 1993 at Centro Santa Fe and was noted for its ellipse-shaped escalators. Liverpool León followed in 1996, extending the chain’s presence outside Mexico City. In 2011, the Interlomas store opened in Paseo Interlomas as a particularly ambitious location. Its large scale, metallic oval form, rooftop recreational park, specialized interior design, and gourmet space illustrated Liverpool’s effort to make selected stores destinations as well as points of sale. Liverpool’s development is closely linked to El Puerto de Liverpool, the publicly traded Mexican holding company that owns and operates the banner. The group’s headquarters are in Santa Fe, Mexico City. It has operated several retail formats and has held interests beyond the Liverpool chain, including a 50 percent stake in Unicomer. Within the Mexican department-store portfolio, the group also controlled Fábricas de Francia. From 2018 through 2020, the company retired that banner by converting 23 stores to Liverpool, 14 to Suburbia, and permanently closing four locations. The reorganization clarified the roles of the group’s retail brands and expanded Liverpool’s store network. The brand’s commercial identity combines department-store breadth with fashion-led marketing, customer credit, and experiential retail. Fashion Fest presents seasonal trends and has used prominent international models and entertainers to promote Liverpool’s fashion credentials. The Liverpool Premium Card, launched with Visa in 2008, added a branded financial-service component to the shopping proposition. Today Liverpool remains an active, Mexico-focused department-store brand offering fashion, beauty, home, electronics, appliances, accessories, and other general merchandise through physical stores and associated retail channels.
- 2025
Nordstrom transaction closes
[2]The transaction closes on May 20, leaving El Puerto de Liverpool with a 49.9% stake in Nordstrom.
- 2025
Liverpool reaches 125 department stores and 68 Express locations
[11]The parent company reports 125 Liverpool department stores and 68 Liverpool Express locations at the end of the year.
- 2025
Softlines logistics are consolidated at Arco Norte
[3]Clothing, footwear, and accessories logistics are consolidated at the Arco Norte Logistics Platform, adding more than 20,000 square meters of covered space.
- 2024
Nordstrom acquisition agreement is announced
[10]El Puerto de Liverpool and members of the Nordstrom family announce an agreement to acquire the outstanding shares of Nordstrom not already owned by either party.
- 2023
Liverpool Parque Tepeyac opens and Liverpool Express expands
[5]Liverpool opens Parque Tepeyac in Mexico City and adds 17 Liverpool Express locations by year-end.
- 2022
Liverpool Express is launched
[5]The group introduces Liverpool Express as a smaller proximity-oriented format and continues expanding Liverpool stores and logistics capabilities.
- 2021
The group announces its sustainability strategy
[5]El Puerto de Liverpool introduces La Huella de El Puerto de Liverpool, its sustainability strategy, while continuing the recovery of physical retail.
- 2020
COVID-19 accelerates omnichannel transformation
[5]Store closures and operational restrictions lead the group to rely more heavily on digital commerce, logistics, and customer-service infrastructure.
- 2018
The Fábricas de Francia portfolio begins conversion
[5]The group begins converting Fábricas de Francia stores into Liverpool and Suburbia locations as part of a retail-format consolidation.
- 2016
Suburbia is acquired from Walmart de México
[5]The parent company completes the acquisition of 122 Suburbia stores and related intellectual property and assets.
Products and positioning
A broad-assortment Mexican department-store brand combining fashion, beauty, home, lifestyle, consumer goods, credit services, omnichannel retail, and experience-oriented store design.
Department-store retail · 1847
Liverpool department stores
The core Liverpool format is a full-line department store carrying fashion, footwear, beauty, home, electronics, appliances, jewelry, toys, sporting goods, and seasonal merchandise. Stores are designed as destination shopping environments and often serve as anchors for the group's Galerías shopping centers or other major retail developments. The format combines national and international brands with Liverpool private labels and customer financing.
Proximity retail · 2022
Liverpool Express
Liverpool Express is a smaller store format introduced to bring the brand closer to customers in locations that may not support a full department store. It supports convenience shopping, selected merchandise, pickup, delivery, and the broader omnichannel proposition. The format expanded rapidly after its introduction and reached 68 locations by the end of 2025.
Financial services
Liverpool Premium Card
The Liverpool Premium Card is a credit product associated with the Liverpool ecosystem. Unlike the store-only Liverpool card, the Premium Card is usable in Liverpool stores and boutiques and at establishments affiliated with the Visa network worldwide. It links retail financing, payment convenience, customer loyalty, and promotional benefits.
Financial services · 1925
Liverpool credit card
The Liverpool credit card provides financing for purchases made in the group's stores and forms part of a credit business that dates to 1925. The card supports installment purchasing and customer loyalty, especially in categories such as apparel, furniture, electronics, appliances, and home goods.
Fashion platform and seasonal collection · 2001
Fashion Fest
Fashion Fest is Liverpool's fashion-trend and marketing platform. It has included seasonal collection launches, runway presentations, editorial content, television programming, special events, and merchandise sold through Liverpool stores and digital channels. The platform positions Liverpool as a Mexican fashion destination and connects trend communication with commercial product availability.
Private-label fashion
Liverpool private-label apparel
Liverpool develops and sells private-label apparel and accessories across women's, men's, and children's categories. These labels allow the group to control assortment, price points, seasonal styling, and gross-margin architecture while complementing third-party national and international brands.
Home and lifestyle retail
Liverpool home and lifestyle assortment
The home and lifestyle offer includes furniture, mattresses, household goods, kitchen products, décor, appliances, electronics, and seasonal merchandise. The category is strategically important because department stores can combine product discovery, financing, delivery, installation, and after-sales services for higher-value purchases.
Omnichannel retail
Liverpool digital commerce
Liverpool's online platform extends the department-store assortment beyond individual store inventories and connects e-commerce with delivery, store pickup, customer accounts, promotions, payments, and credit products. Digital commerce became especially important during the COVID-19 disruption and remains central to the group's unified-commerce strategy.
Controversies
2019
EFL fines Liverpool for fielding an ineligible player
The EFL fined Liverpool £200,000, half of which was suspended, for fielding Pedro Chirivella without international clearance in a Carabao Cup match. Liverpool accepted the outcome and punishment and apologised to the competition's governing body and Milton Keynes Dons.
Marketing campaigns
- 2025Liverpool Fashion Fest digital editorial platform
Mexico
Liverpool continued using Fashion Fest as an online merchandising and editorial platform, combining seasonal style content, product recommendations, beauty, accessories, and in-store or digital activities.
Outcome. Fashion Fest remained an active consumer-facing fashion property integrated with Liverpool's e-commerce and promotional ecosystem.
- 2021La Huella de El Puerto de Liverpool
Mexico
The parent group introduced La Huella de El Puerto de Liverpool as a sustainability strategy covering environmental, social, supply-chain, and governance themes.
Outcome. The initiative became the framework for later reporting on waste, water, sustainable products, responsible purchasing, inclusion, and emissions-related actions.
- 2014Fashion Fest television and national fashion programming
Mexico
Liverpool expanded Fashion Fest beyond in-store events into a nationally distributed television program presenting international design and fashion trends.
Outcome. The campaign broadened Liverpool's fashion visibility and linked brand communication with seasonal merchandise sold through its stores.
- 2001Liverpool Fashion Fest
Mexico
Liverpool developed Fashion Fest as a recurring fashion platform presenting seasonal trends and new merchandise. The event and related content helped establish Liverpool as a fashion authority within Mexican department-store retail.
Outcome. Fashion Fest became a recurring flagship fashion property, later extending into television, editorial content, runway events, store activities, and online merchandising.
Brand decisions
2025
Consolidate softlines logistics under one roofStrategyBackground
The company sought to improve inventory flow and fulfillment for clothing, footwear, and accessories across stores and digital channels.
Action taken
Liverpool relocated and consolidated softlines logistics at the Arco Norte Logistics Platform, adding more than 20,000 square meters of covered space.
Aftermath
The move strengthened the infrastructure supporting unified commerce and centralized inventory management.
2025
Accelerate unified commerce and customer personalizationStrategyBackground
The group faced a slowing economy, higher operating costs, inventory pressure, and profitability challenges while customers increasingly moved between physical and digital channels.
Action taken
Management emphasized a unified-commerce platform designed to provide consistent, personalized service across stores, digital channels, logistics, credit, and loyalty touchpoints.
Aftermath
The strategy supported continued Liverpool Express expansion, digital investment, logistics modernization, and development of financial products such as MiniPagos for Suburbia and the Activa savings and investment product.
Consolidated revenue. MXN 214.848 billion in 2024 → MXN 229 billion in 2025 (2024-2025)
2024
Agree to acquire Nordstrom jointly with the Nordstrom familyM&ABackground
El Puerto de Liverpool pursued geographic and currency diversification and sought access to Nordstrom's customer-service, e-commerce, logistics, private-label, and loyalty capabilities.
Action taken
The company announced an agreement with members of the Nordstrom family to acquire all outstanding Nordstrom shares not already owned by either party.
Aftermath
The transaction closed in 2025, producing a 49.9% Liverpool stake and a 50.1% Nordstrom-family stake.
Additional investment by El Puerto de Liverpool. USD 1.23 billion (2025)
2023
Develop the Arco Norte Logistics PlatformStrategyBackground
Growing store and online volumes required greater distribution capacity and improved handling of bulky merchandise and later softlines.
Action taken
The group advanced the Arco Norte Logistics Platform, initially focusing on big-ticket merchandise and beginning construction of a central softlines logistics hub and regional distribution centers.
Aftermath
The platform became a central element of the group's logistics modernization and was later used to consolidate clothing, footwear, and accessories operations.
2022
Launch Liverpool ExpressProduct launchBackground
The group wanted a smaller and more flexible format to serve customers in additional neighborhoods and support proximity-based omnichannel retail.
Action taken
Liverpool introduced Liverpool Express locations with a more compact assortment and a role in store pickup, delivery, and customer proximity.
Aftermath
The format expanded to 68 stores by the end of 2025 and became a visible component of Liverpool's proximity strategy.
2018
Consolidate the Fábricas de Francia portfolio into Liverpool and SuburbiaStrategyBackground
The group reviewed its multi-format department-store portfolio after acquiring Suburbia and sought clearer brand roles across its retail network.
Action taken
The company transformed 41 Fábricas de Francia stores into 24 Liverpool stores and 14 Suburbia stores, while three stores were closed permanently.
Aftermath
The process reduced format complexity and concentrated the group's national department-store presence around Liverpool and Suburbia.
2016
Acquire Suburbia from Walmart de MéxicoM&ABackground
El Puerto de Liverpool sought to expand its apparel and department-store presence through a complementary retail format with broad geographic coverage.
Action taken
The group acquired 122 Suburbia stores together with the brand's intellectual property and related assets and rights.
Aftermath
Suburbia became a major business unit within the group, while Liverpool continued to focus on a broader assortment and more experience-oriented department-store positioning.
Acquisition consideration. (2016)
Recent events
Reported
Six Premier League clubs announce withdrawal from the European Super League[13]
Manchester City, Manchester United, Liverpool, Arsenal, Tottenham Hotspur and Chelsea announced that they were withdrawing from the European Super League, leaving three Spanish and three Italian clubs in the proposed league.
- Unconfirmed
Reported
PROMISE fragrance launch[14]
Jennifer Lopez launched PROMISE, a new fragrance developed in partnership with Designer Parfums. It was to be introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico.
- Unconfirmed
Reported
EFL fines Liverpool for fielding an ineligible player[12]
The EFL fined Liverpool £200,000, half of which was suspended, for fielding Pedro Chirivella without international clearance in a Carabao Cup match. Liverpool accepted the outcome and punishment and apologised to the competition's governing body and Milton Keynes Dons.
Reported
PROMISE fragrance launch[15]
PROMISE launched a new fragrance by Jennifer Lopez. The fragrance was introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico, in partnership with Designer Parfums.
Sources19 sources
- 1El Puerto de Liverpool Annual Report 2025elpuertodeliverpool.mx
- 2El Puerto de Liverpool Annual Report 2025: About Uselpuertodeliverpool.mx
- 3El Puerto de Liverpool Annual Report 2025: Report from the Chief Executive Officerelpuertodeliverpool.mx
- 4El Puerto de Liverpool Annual Report 2025: Board and Executiveselpuertodeliverpool.mx
- 5El Puerto de Liverpool Corporate Historyelpuertodeliverpool.mx
- 6Liverpool Corporate History and Origintucarrera-elpuertode.liverpool.com.mx
- 7Liverpool Fashion Festliverpool.com.mx
- 8El Puerto de Liverpool Annual Report 2014elpuertodeliverpool.mx
- 9El Puerto de Liverpool Annual Report 2016elpuertodeliverpool.mx
- 10Nordstrom acquisition agreement is announcedelpuertodeliverpool.mx
- 11Liverpool reaches 125 department stores and 68 Express locationselpuertodeliverpool.mx
- 12EFL fines Liverpool for fielding an ineligible playerbbc.co.uk
- 13英超六支球队宣布退出欧洲超级联赛thenewslens.com
- 14PROMISE 香水发布latintimes.com
- 15PROMISE 香水推出prnewswire.com
- 16Jennifer Lopez Just Dropped Her 25th Fragrance, and We've Got All of the Detailsallure.com
- 17Jennifer Lopez Launches Her 25th Fragrance, 'Promise'etonline.com
- 18Jennifer Lopez unveils her new fragrance, Promiseabcnews.com
- 19League Cup: Liverpool fined after fielding ineligible playerpunchng.com
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