Majorel
Majorel is an international customer-experience and business-process-outsourcing provider created in 2019 from the combination of Bertelsmann and Saham Group customer-services businesses.
Last updated August 31, 2026
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Overview
Majorel is an international business-to-business services company specializing in customer experience (CX), customer relationship management, and business process outsourcing (BPO). Its work covers customer-facing and operational processes across the customer lifecycle, including front-office interactions and back-office activities. Rather than selling consumer products, Majorel provides outsourced services to organizations that need to manage customer contact, support, and related administrative workflows across multiple markets and channels. The company was formed through the combination of the customer-services businesses of German media and services group Bertelsmann and Morocco-based investment group Saham. In September 2018, the two groups announced plans to merge their global customer relationship management operations. The transaction followed an earlier period of cooperation between the businesses and was completed in early 2019 after the relevant antitrust approvals. The resulting organization combined the two partners' international service networks and was presented as a major provider in the customer-management sector, with particular strength in Europe, the Middle East, and Africa and an established presence in the Americas and Asia. The Majorel name was introduced in February 2019. The launch marked the move from a transaction involving business units owned by two parent groups to a unified international operating brand. After its creation, the company pursued global expansion and developed a footprint spanning 45 countries on five continents. Reference material describes a workforce of more than 82,000 team members, indicating the labor-intensive and geographically distributed nature of its delivery model. Majorel is headquartered in Luxembourg City and operates as a société anonyme. Its services extend across the customer lifecycle and include both front-office and back-office processes. In practical terms, this positions the company as an outsourced operating partner rather than a conventional technology product brand: its value proposition rests on combining people, processes, multilingual or regional delivery capabilities, and customer-service operations for business clients. Majorel became a publicly listed company on Euronext Amsterdam on 24 September 2021 under the ticker MAJ. Thomas Mackenbrock was identified as its chief executive officer in the available reference material. The company was subsequently acquired by Teleperformance SE. The combination was described as strengthening service delivery in the Americas and Europe while expanding the combined group's presence in Asia-Pacific and Africa. Following the acquisition, Majorel remains an identifiable service brand within the broader Teleperformance organization, although its ownership and independent public-market position changed.
History
Majorel emerged from the international customer-services operations of Bertelsmann and Saham Group. Before the creation of the brand, the two groups had already cooperated in the customer relationship management sector. In September 2018, they announced their intention to merge their global customer-services businesses, creating a larger provider with complementary geographic coverage and operating capabilities. The combination required approval from the relevant antitrust authorities. Once those approvals had been obtained, the transaction was completed at the beginning of 2019. The resulting organization brought together the customer relationship management activities of the two parent groups and was described as having substantial scale in the international outsourcing market. Its strongest regional position was in Europe, the Middle East, and Africa, while it also maintained significant operations in the Americas and Asia. The unified company adopted the Majorel brand in February 2019. The name represented the transition from separately owned operating businesses to a single international service organization. The company then focused on expanding its global presence. Its operating footprint ultimately covered 45 countries across five continents, with more than 82,000 team members according to the available reference material. This geographic and workforce scale reflected the delivery requirements of customer-experience and business-process outsourcing, where services are often performed through distributed, multilingual, and regionally specialized teams. Majorel's business model covers the customer lifecycle rather than a single contact-center activity. Its services include front-office processes involving direct customer interactions and back-office processes supporting administration and other operational needs. The company therefore occupies a business-to-business role: clients engage Majorel to operate or support customer-management functions, while Majorel supplies the personnel, processes, and international delivery infrastructure needed for those activities. The company's headquarters are in Luxembourg City, and it operates as a société anonyme. On 24 September 2021, Majorel became listed on Euronext Amsterdam under ticker MAJ. The available reference identifies Thomas Mackenbrock as chief executive officer during the company's listed period. Majorel was later acquired by Teleperformance SE. The acquisition changed Majorel's ownership and ended its position as an independent public-market company, while retaining the brand within the larger customer-experience services group. The combination was characterized as strengthening service delivery in the Americas and Europe and increasing the combined organization's presence in Asia-Pacific and Africa. Majorel's history is consequently marked by three principal stages: the pre-2019 Bertelsmann and Saham operating businesses, the creation and expansion of the Majorel brand, and its subsequent integration into Teleperformance.
- 2021
Euronext Amsterdam listing
[1]Majorel's shares began trading on Euronext Amsterdam on 24 September under ticker MAJ.
- 2019
Combination completed and Majorel brand introduced
[1]After antitrust approvals, the transaction was completed early in the year, and the Majorel brand was introduced in February.
- 2018
Bertelsmann and Saham announce a business combination
[1]The groups announced plans to merge their global customer-services and customer relationship management businesses.
Acquisition by Teleperformance
[1]Teleperformance SE acquired Majorel, bringing the company into the Teleperformance group and combining their international service capabilities.
Products and positioning
A global business-to-business outsourcing partner focused on customer experience, customer relationship management, and related front- and back-office operations. Majorel's positioning emphasizes international scale, geographic reach, and the ability to deliver customer services across multiple regions.
Customer experience services
Customer experience management
Majorel's core offering is the operation and support of customer-experience activities for business clients. The service scope covers customer interactions and related processes across the customer lifecycle, delivered through an international network of operations. It is an outsourced service rather than a packaged consumer product.
Business process outsourcing · 2019
Customer relationship management outsourcing
The company provides outsourced customer relationship management capabilities, drawing on the businesses combined by Bertelsmann and Saham. These activities support clients that transfer some or all customer-management operations to an external provider with regional and international delivery capacity.
Operational outsourcing
Front-office and back-office services
Majorel's service portfolio spans both front-office and back-office processes. Front-office work involves direct customer-facing operations, while back-office work supports associated administrative and operational functions. Together, these services allow the company to address multiple stages of a client's customer lifecycle.
Brand decisions
2021
List shares on Euronext AmsterdamOtherBackground
After establishing itself as an independent international service company, Majorel pursued a public listing.
Action taken
Majorel's shares were listed on Euronext Amsterdam on 24 September 2021 under ticker MAJ.
Aftermath
The listing gave Majorel an independent public-market presence before its later acquisition by Teleperformance.
2019
Launch a unified global Majorel brandStrategyBackground
The completed combination brought together previously separate customer-services operations owned by Bertelsmann and Saham.
Action taken
The combined company introduced the Majorel name in February 2019 and focused on international expansion.
Aftermath
The company developed operations in 45 countries across five continents and became a significant provider in customer experience and business process outsourcing.
2018
Merge the Bertelsmann and Saham customer-services businessesM&ABackground
Bertelsmann and Saham had cooperated in customer relationship management and sought to combine their global customer-services operations into a larger international provider.
Action taken
The groups announced the planned merger in September 2018 and pursued the required antitrust approvals.
Aftermath
The transaction was completed at the beginning of 2019 and formed the business that adopted the Majorel brand.
- Join the Teleperformance groupM&A
Background
Teleperformance sought to combine Majorel's international customer-experience operations with its own global service network.
Action taken
Teleperformance SE acquired Majorel.
Aftermath
The combined business was described as stronger in the Americas and Europe and as having increased presence in Asia-Pacific and Africa. Majorel ceased to operate as an independent listed company.
Recent events
Reported
Majorel and Booking.com announce expanded strategic partnership[2]
Majorel announced an expanded strategic partnership with Booking.com, under which 12 of Booking.com’s 14 internal customer-experience service centers in Europe, Asia Pacific, and the Americas are to transfer to Majorel. The agreement was expected to commence in the second quarter of 2022, subject to customary closing conditions.
Google partners with Majorel to support Accra office opening[3]
Google announced a partnership with Majorel to support the opening of a new Majorel office in Accra, which will provide specialised support for Google services. The project was expected to scale to more than 100 open roles during the year, and the site was on track to be fully operational by the end of January 2022.
Reported
Majorel wins three customer relationship excellence awards[4]
Majorel was recognized with three awards at the Excellence in Customer Relationship Awards Gala 2021 in Madrid, including Most Recommended Provider.
Reported
Majorel announces IPO offer price and planned Euronext Amsterdam listing[5]
Majorel announced that its private-placement offer price was set at EUR 33 per share and that trading in its shares on Euronext Amsterdam was scheduled to commence on 24 September 2021.
Sources5 sources
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