Recent events
Recent events tied to this brand in public sources.
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2026
Consumers debate avocado-sauce portions in McDonald’s burgers
On the first day of the new product’s sale, consumers posted mixed experiences with the amount of avocado sauce in McDonald’s burgers: some said there was too little, while others said the sauce overflowed. The article also reports concerns about variation between stores.
2026
McDonald’s launches avocado-sauce burger series
McDonald’s began selling its new avocado-sauce series on November 4, including an avocado-sauce breakfast burger.
2022
McDonald's Taiwan announces sweet potato fries
McDonald's announced that sweet potato fries would go on sale the following day in Taiwan, at a tasting price of NT$58 compared with the listed original price of NT$65.
2022
McDonald's Taiwan discontinues eight menu items
McDonald's announced that eight menu items, including several burgers and drinks, were discontinued effective immediately in Taiwan.
2022
McDonald’s Taiwan offers Lunar New Year coupons
McDonald’s offered its 2022 Lunar New Year coupons in Taiwan from February 9 through March 22, including discounts and bundled meal offers.
2021
McDonald’s Taiwan announces menu price increases
McDonald’s Taiwan announced that from November 24, prices for some menu items would increase, including 15 individually ordered main dishes rising by NT$1 to NT$5.
2021
McDonald’s Taiwan announces menu price reductions
McDonald’s Taiwan announced price reductions for some items effective November 24, including a NT$7 reduction for its selected black coffee and reductions for several other drinks.
2021
McDonald’s launches Mirror-themed promotion in Hong Kong
McDonald’s began its Mirror-themed promotion in Hong Kong, including the sale of Mirror sharing boxes and collectible cards and Mirror-themed store displays.
2021
McDonald’s announces limited US McPlant trial
McDonald’s said it would introduce the McPlant plant-based burger for a limited period at eight locations in Texas, Florida and other US areas in early November; the burger was developed jointly with Beyond Meat. This was described as McDonald’s first plant-based burger launch in the US.
2021
Vanke Yantai and McDonald’s agree to cooperate
Vanke Yantai and McDonald’s agreed to cooperate on existing projects, with Vanke Yantai providing priority site selection to support McDonald’s expansion in Yantai.
2021
McDonald's reports cyberattack and data exposure
The report says McDonald's was hit by a cyberattack and that data from the United States, South Korea, and Taiwan was leaked. It says the company cut off the attacker's access after discovering the activity and would contact affected customers and employees.
2021
McDonald's announces Taiwan launch of THE BTS MEAL
McDonald's announced that THE BTS MEAL would go on sale in Taiwan starting June 9, 2021, for a limited period.
2021
Vietnam McDonald's displays incorrect BTS meal poster
A Vietnam McDonald's outlet displayed a poster for the BTS meal that mistakenly showed EXO instead of BTS, prompting fan complaints. McDonald's acknowledged a poster-production mistake, said it would replace the poster, and apologized to fans of both groups.
2021
Beyond Meat and McDonald's sign global strategic partnership
Beyond Meat and McDonald's signed a three-year global strategic partnership. Beyond Meat will be the preferred patty supplier for a McDonald's plant-based burger currently being tested in some markets, and the companies will collaborate on developing plant-based alternatives to pork, chicken and eggs.
2021
McDonald’s China launches new menu items including roujiamo
McDonald’s announced that several new products had launched, including the traditional Chinese snack roujiamo. The article reports that the roujiamo drew criticism over its meat filling after launch.
2020
McDonald’s announces the limited-time return of two truffle burgers
McDonald’s announced that the Truffle Mushroom Angus Beef Burger and Truffle Mushroom Grilled Chicken Burger would return for a limited period from November 25 to December 29, 2020.
2020
McDonald's Taiwan launches Minions storage basket
McDonald's Taiwan began selling a limited-edition Minions storage basket at 11 a.m. on August 12. The article reports a nationwide limit of 70,000 baskets and says customers could buy one with a meal surcharge or as a standalone purchase.
2020
McDonald’s sues former CEO over severance
McDonald’s said it was suing former CEO Steve Easterbrook to recover severance compensation, alleging that he concealed relationships with employees and evidence from a company investigation.
2020
Adidas and McDonald's launch collaborative basketball footwear and apparel
Adidas and McDonald's launched a collaborative collection of basketball shoes and themed T-shirts in Adidas stores on June 15, 2020. The collection was also scheduled to become available through Adidas's Tmall flagship store and adidas APP on June 18.
2020
McDonald’s announces new brand concept
McDonald’s announced a new brand concept, “Because of passion, strive for excellence” (因为热爱，尽善而行).