Recent events
Recent events tied to this brand in public sources.
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2020
McDonald’s names Yi Yangqianxi brand ambassador
McDonald’s announced that Yi Yangqianxi had become its brand ambassador and released the brand concept “Because of Passion, Strive for Excellence.”
2020
McDonald's China launches Mai Mai Crispy Juicy Chicken
McDonald's China launched its new bone-in chicken product, Mai Mai Crispy Juicy Chicken, in more than 3,500 restaurants in China.
2020
McDonald's offers a half-price Monday member bucket promotion
McDonald's offered a Monday member promotion for a bucket priced at 39 yuan, reduced from 81 yuan.
2020
McDonald’s temporarily closes restaurants in the UK and Ireland
McDonald’s announced that it would temporarily close all its restaurants in the United Kingdom and Ireland from 7 p.m. on March 23, citing difficulty maintaining safe distancing while operating amid the COVID-19 pandemic.
2020
McDonald’s announces charity auction of jeweled Shamrock Shake cup
McDonald’s created a special Shamrock Shake cup decorated with gold and gemstones and said it would auction the cup on eBay for the benefit of Ronald McDonald House.
2020
Ele.me 12/12 Super Fan Carnival
Ele.me announced the launch of its “1212 Super Fan Carnival,” with plans to offer consumers shopping red packets and additional promotions during the campaign. It also announced joint benefits with McDonald’s, Xibei and 7FenTian and 31 other brands for Super Foodie Card members.
2020
Two former McDonald’s executives sue over alleged discrimination
Former McDonald’s executives Vicki Guster-Hines and Domineca Neal filed a lawsuit in federal court in Illinois, alleging that their demotions resulted from discrimination and that the company had a hostile environment for Black executives and franchisees.
2019
McDonald's and Alexander Wang release limited-edition black-and-gold basket
McDonald's released a black-and-gold basket in collaboration with Alexander Wang, with a global limited run of 300 units.
2019
McDonald’s chief human resources officer leaves the company
McDonald’s said chief human resources officer David Fairhurst left the company on Monday; it provided no details about his departure.
2019
McDonald’s appoints Chris Kempczinski as CEO
McDonald’s appointed Chris Kempczinski as its new president and CEO, effective immediately, following Steve Easterbrook’s removal.