Recent events
Recent events tied to this brand in public sources.
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2019
McDonald’s Portugal withdraws “Sundae Bloody Sundae” promotion and apologizes
After backlash over a Halloween dessert promotion using the slogan “Sundae Bloody Sundae,” McDonald’s Portugal took down promotional material featuring it and apologized for any offense or distress caused.
2019
McDonald’s CEO Steve Easterbrook steps down
McDonald’s said Steve Easterbrook stepped down after violating company policy by engaging in a consensual relationship with an employee. The board voted on his departure Friday.
2019
McDonald’s Portugal apologized over Halloween sundae campaign
After the Halloween-themed sundae advertisement drew criticism for appearing to reference U2’s “Sunday Bloody Sunday” and the sensitivities around Bloody Sunday in Irish history, McDonald’s Portugal apologized and said the campaign was intended as a Halloween celebration, not an insensitive historical reference. The company said promotional material had been removed from restaurants.
2019
McDonald's Portugal withdraws Halloween promotional slogan after backlash
After a backlash over the “Sundae Bloody Sundae” Halloween promotion, McDonald's Portugal took down promotional material featuring the slogan and apologized for any offense or distress it may have caused.
2019
McDonald’s Portugal apologizes over Halloween campaign slogan
McDonald’s Portugal apologized for any offence or distress caused by its “Sundae Bloody Sundae” Halloween campaign slogan, saying the campaign was not intended as an insensitive reference to a historical event. It said the campaign had been pulled and related promotional material removed from its restaurants.
2019
McDonald’s Portugal cancels “Sundae Bloody Sundae” promotion
McDonald’s Portugal cancelled a Halloween sundae promotion using the phrase “Sundae Bloody Sundae” after the adverts sparked outrage on social media. The company said the campaign was intended as a Halloween celebration, not as an insensitive reference to a historical event.
2019
McDonald’s withdraws Portugal Halloween ice-cream promotion banners
McDonald’s withdrew promotional banners for its Portugal ice-cream offer using the slogan “Sundae Bloody Sundae.” The campaign drew concern over its apparent reference to the Bloody Sunday massacre.
2019
McDonald's Malaysia opens first Kuala Pilah outlet
McDonald's Malaysia opened its first outlet in Kuala Pilah, Negeri Sembilan, marking its entry into the district.
2019
McDonald’s outlet in Bengaluru fined over hygiene issues
Bengaluru health inspectors fined a McDonald’s outlet in Shantinagar Rs 25,000 during raids on eateries. The article reports the fine in the context of poor hygiene inspections.
2019
McCafé offers a free small Colombian medium-roast coffee with purchase
McCafé offered customers a free small cup of its 100 percent Colombian Medium Roast with any purchase from 5 a.m. to 11 a.m. local time at participating McDonald’s restaurants in Chicagoland and Northwest Indiana through October 27, 2019.
2019
McCafé introduces Colombian medium-roast coffee in Chicagoland
McDonald’s of Chicagoland and Northwest Indiana began serving McCafé 100 percent Colombian Medium Roast at restaurants in the Chicagoland and Northwestern Indiana area.
2019
Yotteba releases Ronald McDonald-themed advertisement
Japanese izakaya chain Yotteba released an advertisement depicting a nearly naked Ronald McDonald and mimicking McDonald's fries packaging; the article describes it as poking fun at McDonald's.
2019
McDonald’s to sponsor Talladega Superspeedway concert events
Talladega Superspeedway announced that McDonald’s would serve as presenting sponsor of its Oct. 12 Saturday Night Infield Concert and sponsor the Big One LIVE Music on Oct. 11.
2019
Couple files negligence lawsuit against McDonald’s over alleged restaurant assault
A Portland couple filed a lawsuit seeking $400,000 in damages and accusing McDonald’s of negligence after an alleged assault involving a restaurant employee. The article reports the allegations; it does not establish a court determination.
2019
McDonald's partners with Lexington police for community event
Local McDonald's locations partnered with the Lexington Police Department to host officers for the National Coffee with a Cop Day community event.
2019
Lucasfilm and eight brands launch a Rise of Skywalker promotional alliance
Lucasfilm partnered with Bose, Dannon, GE Appliances, General Mills, McDonald's, Porsche, Samsung Mobile, and United Airlines in a promotional alliance for Star Wars: The Rise of Skywalker. The promotion alliance kicked off on October 2, 2019.
2019
NGL Collective announces sponsors for Hispanicize’s 10th anniversary event
NGL Collective announced the first round of official sponsors for the 10th Anniversary Hispanicize, including Pepsi, HBO Latino, McDonald's, Google, Unilever and other listed organizations. Sponsors were to participate in event activations and programming.
2019
McDonald’s Canada announces P.L.T. burger test
McDonald’s Canada announced that its P.L.T. plant-based burger would be available for twelve weeks at 28 restaurants in Southwestern Ontario. The burger uses patties from Beyond Meat.