Recent events
Recent events tied to this brand in public sources.
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2026
CFTC and NBA sign integrity MOU
The US Commodity Futures Trading Commission signed a memorandum of understanding with the NBA to strengthen oversight of basketball-related prediction markets.
2026
2026
NBA partners with Kalshi and Polymarket
The NBA announced partnerships with Kalshi and Polymarket, naming them its Preferred Prediction Market Exchanges and granting them NBA intellectual property and marketing rights, promotional activations, and official NBA data for authorized NBA-related markets.
2026
NBA working with Wilson on 'smart basketball' that could be used in games as soon as 2027
NBA Commissioner Adam Silver said in a CNBC interview published on October 11, 2026 that the league is working with official basketball manufacturer Wilson to develop a "smart basketball" containing a tiny microchip Bluetooth sensor that can track movement, spin and changes in trajectory. The technology has already been tested in the NBA's G League, Summer League and some preseason games, and Silver said it could be used for officiating in NBA games as soon as next year (2027), while a consumer version is a few years away.
2026
NBA working on plan to send two WNBA teams to Macao for preseason games as soon as next season
NBA Commissioner Adam Silver confirmed the NBA is working on plans to send two WNBA teams to Macao as soon as next season, where the two teams would play a preseason game or two, similar to how the NBA currently plays preseason games in Macao.
2026
NBA advances NBA Europe launch plan, targeting October 2027 with bids received for 12 new teams
The NBA is moving forward with plans to launch NBA Europe, a new European basketball league with 12 new permanent teams in markets including London, Paris, Rome, Munich, Barcelona, Athens, Madrid and others. Commissioner Adam Silver confirmed the league has received bids of many hundreds of millions of dollars from existing European basketball clubs, some big European soccer brands and wealthy individuals, and said the NBA continues to target an October 2027 launch date.
2026
EuroLeague owners reject NBA's formal offer to form merged NBA Europe league
Earlier this week, EuroLeague basketball owners rejected a formal offer from the NBA to form a merged league that would become NBA Europe. NBA Commissioner Adam Silver expressed confidence on Friday that a deal with EuroLeague to launch NBA Europe will still get done, describing the negotiation as ongoing.
2026
NBA pilots referee wrist wearables as in-game wearable talks with players' union remain unresolved
The NBA says it is exploring the use of wearable technology during games. Officials experimented with wrist wearables in select preseason and summer league games this year in what the league described as a "successful pilot program," allowing referees to communicate with the replay center about reviews, scoring changes and clock malfunctions, but the program will not extend into the season. Negotiations with the National Basketball Players Association have yet to produce an agreement on in-game wearables, with players concerned that data collected during games could be used in contract negotiations.
2022
NBA fines Brooklyn Nets $50,000 over locker-room access
The NBA fined the Brooklyn Nets $50,000 for allowing Kyrie Irving into the locker room during a game when he was unable to play because he was not vaccinated against COVID-19. The league said the team violated New York City law and league health and safety protocols.
2022
NBA and Cartoon Network team up for All-Star Slam Dunk special
The NBA teamed up with Cartoon Network and Turner Sports for a special broadcast highlighting its All-Star Slam Dunk competition, with Teen Titans characters hosting. The special was planned to air on Cartoon Network on February 20.
2022
Canada Goose launches NBA capsule collection with Salehe Bembury
Canada Goose launched a limited-edition capsule collection with the NBA and designer Salehe Bembury. The collection is available on Canada Goose’s website, at its London and Paris stores, and through exclusive European wholesale partner END.
2022
Diamond Sports Group secures $600 million financing
Sinclair’s Diamond Sports Group secured US$600 million in financing to support the launch of its broadcast partnership to carry NBA games on its new streaming service.
2021
Coinbase and NBA announce exclusive cryptocurrency partnership
Coinbase and the NBA announced a multiyear partnership making Coinbase the exclusive cryptocurrency platform partner of the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball.
2021
Google Pixel named official fan phone of NBA leagues
Google said Google Pixel was the official fan phone of the NBA, NBA G League and NBA 2K League, and that it would be the first presenting partner of the NBA Playoffs.
2021
NBA and Kuaishou China form a strategic partnership
NBA and Kuaishou China announced a multi-year strategic partnership. Kuaishou will be an NBA China content-creation partner and an official NBA short-video platform and video-content creator community.
2021
OVO and the NBA launch World Champions clothing collection
OVO and the NBA collaborated on and released the World Champions clothing collection, featuring merchandise honoring six NBA championship franchises.
2021
Nike and NBA announce an anniversary sneaker capsule
Nike and the NBA announced a collaborative sneaker capsule for the NBA’s 75th anniversary. The article says the pack will include an Air Force 1 and two Blazer versions; official release dates had not been announced.
2021
AT&T announces NBA Conference Finals concert series
AT&T announced a four-part concert series featuring 2 Chainz, Big Sean, Cordae and CHIKA as part of the NBA Eastern and Western Conference Finals. The performances were planned to appear in ESPN and TNT coverage beginning on or around June 20.
2021
Hennessy expands partnership with the NBA
Hennessy expanded its partnership with the National Basketball Association, becoming the franchise's first global spirit partner.
2021
NBA announces “That's Game” campaign
The NBA announced its global “That's Game” campaign, which was set to launch with the 2021 NBA Playoffs and continue through the league's upcoming 75th anniversary season.