Recent events
Recent events tied to this brand in public sources.
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2021
NBA and Fortnite announce in-game partnership
The NBA and Fortnite announced a partnership to create NBA outfits, team battles and other content within Fortnite. The article said the team outfits would be available to players on May 21.
2021
NBA fines San Antonio Spurs $25,000
The NBA announced that the San Antonio Spurs had been fined $25,000 for violating the league’s player resting policy by resting three players in the same road game against the Phoenix Suns on April 17.
2021
NBA partners with Dapper Labs on digital collectibles
The NBA partnered with Dapper Labs, which would help the NBA develop its digital collectibles offering; the source does not state when the partnership began.
2021
Ruffles launches Flamin’ Hot BBQ flavor
Ruffles launched its Flamin’ Hot BBQ flavor, combining barbecue flavor with a Flamin’ Hot seasoning. The article says the flavor was available at most grocery retailers nationwide and that Jayson Tatum helped develop it.
2021
CASETiFY announces NBA collaboration
CASETiFY announced a collaboration with the NBA to offer phone cases and other accessories, including MagSafe wireless chargers. The collaboration also includes a commitment to donate 5% of orders from the collection to KABOOM!.
2020
NBA and HARMAN announce marketing partnership in India
The NBA and HARMAN announced a multiyear marketing partnership in India, making HARMAN and its JBL brand the NBA’s official headphone, speaker, and audio partner in the country.
2020
NBA partners with disguise for TV coverage
The NBA partnered with disguise for TV coverage of games in its season-resumption bubble, using disguise media servers and software for the production.
2020
IGT and NBA announce sports betting partnership
IGT announced a multi-year partnership with the NBA under which IGT's U.S. sports betting customers will be authorized to use NBA intellectual property, including official data, team marks and league logos.
2020
Hyperice closes strategic investment round
Hyperice closed a new investment round led by Main Street Advisors and SC.Holdings, with athlete investors and sports organizations also participating. The announcement said the funding would support growth initiatives including global expansion, increased AI capabilities, and its connected fitness technology.
2020
Michelob ULTRA becomes the NBA's official beer partner
The NBA announced Michelob ULTRA as the league's new official beer partner, replacing Budweiser in that role.
2020
GQ Sports seals exclusive content deal with NBA
Condé Nast subsidiary GQ Sports sealed an exclusive content deal with the National Basketball Association. The first series from the deal pairs NBA players with fans for a day of training and discussions.
2020
NBA partners with Yale researchers on saliva-based COVID-19 testing study
The NBA partnered with Yale School of Public Health researchers on a study of saliva-based COVID-19 testing and offered assistance, including testing some NBA players and coaches as part of the initial study.
2020
Genesis BCW wins three PR Awards Asia 2020 awards
Genesis BCW won three awards at PR Awards Asia 2020, including the South Asia PR Campaign of the Year award for its campaign for Gillette India. Its other listed wins were for campaigns for NBA and IndiGo.
2020
Dapper Labs launches NBA TopShot beta
Dapper Labs launched a beta version of the NBA TopShot app, developed with the NBA.
2020
Microsoft and NBA announce multiyear partnership
Microsoft and the NBA announced a multiyear partnership intended to improve the fan experience. Starting with the 2020–21 NBA season, Microsoft is to become the NBA's official artificial intelligence, cloud and laptop partner.
2020
Nifty Games forms partnership for licensed NBA mobile game
Nifty Games formed a partnership with the NBA and the National Basketball Players Association for a licensed NBA mobile game.
2020
Deputy sues Toronto Raptors over alleged assault
Alameda County sheriff's deputy Alan Strickland and his wife filed a federal lawsuit naming Toronto Raptors, its parent company Maple Leaf Sports and Entertainment, and the NBA as defendants. The lawsuit alleges that Masai Ujiri assaulted Strickland and that the defendants knew or should have known of an alleged propensity for violence but failed to prevent the attack; these are allegations, not a determination of guilt.
2019
NBA and DraftKings announce betting partnership
The NBA and DraftKings announced a multiyear partnership under which DraftKings would become an authorized betting operator of the league and receive official league betting data.
2019
Dongfeng Nissan suspends cooperation with the NBA in China
Dongfeng Nissan said it would suspend all cooperation with the NBA in China, citing comments by Houston Rockets general manager Daryl Morey and NBA commissioner Adam Silver.
2019
vivo terminates cooperation with the NBA
vivo announced that it was terminating all cooperation with the NBA effective immediately, citing its strong dissatisfaction with Houston Rockets general manager Daryl Morey's remarks about Hong Kong and what vivo described as the NBA's tolerance of them.