Recent events
Recent events tied to this brand in public sources.
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2026
Nike announces Vegam Run running shoe for India
Nike announced that its Vegam Run running shoe, designed specifically for India, is set to launch on November 1 and be available across India. The company said the shoe is designed for everyday training and regular wear.
2026
Nike and Class Trip announce the Outkast U apparel collection
Nike announced a limited-edition Outkast U apparel and on-field collection developed with Outkast, the Bulldogs and Class Trip. The collection was scheduled to launch Tuesday on SNKRS, Class Trip and select Nike retail partners in Atlanta, with a full release Wednesday on nike.com and select retail locations.
2026
Nike and Class Trip announce Outkast U collection
Nike announced an upcoming limited-edition Outkast U apparel and on-field collection created with Outkast, the Georgia Bulldogs and Class Trip. The collection was scheduled to begin launching Tuesday on SNKRS, Class Trip and select Nike retail partners in Atlanta, followed by a full release Wednesday on nike.com and select retail locations.
2026
Business owner pays fine over suspected counterfeit branded goods
Sneaker Freakz owner Nathaniel Petersen paid a R100,000 admission-of-guilt fine following a Hawks investigation into the alleged sale of counterfeit Adidas and Nike sneakers and Lacoste T-shirts. The merchandise was suspected of being counterfeit; the article does not report a determination that the brands themselves committed wrongdoing.
2026
Nike enters multi-year kit partnership with Mumbai Indians
Nike has entered into a multi-year partnership with Mumbai Indians to become the team’s official kit partner starting in 2027. The agreement covers match kits, training apparel, and sportswear for the men’s and women’s teams.
2026
Google launches Universal Cart in Search and Gemini app in the US
Google has started rolling out Universal Cart in the US, a shopping feature available across Google Search and the Gemini app that lets shoppers save products from different retailers in one cart, track price changes and restocks, and find discounts and promo codes. Checkout is supported through Google Pay at participating merchants or by moving items to the retailer's website, with participating merchants including Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair as well as many Shopify merchants; the retailer remains the seller of record.
2026
Nike CEO reportedly admits company went 'too woke' as stock hits 12-year low
Fox News reported that Nike's CEO may have acknowledged the company went 'too woke', with the remarks coming as Nike stock hit a 12-year low.
2026
Nike Q3 results: deliberate resets weigh on revenue
StockStory's deep-dive analysis of Nike's Q3 results reports that deliberate resets weighed on revenue as Nike focuses on long-term health.
2026
Nike reports fiscal Q1 2027 results, beating EPS estimates but missing on revenue
Nike posted fiscal first-quarter 2027 earnings of 48 cents per share on Thursday, topping the 43 cents expected by analysts polled by LSEG, while revenue of $11.21 billion came in slightly below the Street's consensus estimate of $11.32 billion. Shares fell 9% in premarket trading following the quarterly report and were set to open at their lowest level since 2013.
2026
Nike reports fiscal Q1 revenue down 4% to $11.2 billion, net income down 2%
Nike said on Thursday that its fiscal first-quarter revenues were down 4% to $11.2 billion, citing declines in Greater China partially offset by growth in its North America segment. Net income was $712 million, down 2% from $727 million the previous year. Nike shares fell about 10% in premarket trading on Friday after the report and the weak outlook.
2026
Nike reports quarterly revenue of $11bn, undershooting expectations
Nike announced quarterly revenues of $11bn (£8.3bn), which undershot analysts' expectations, citing "headwinds" in China where revenue declined by 26%, while Jordan brand sales were also down globally. Nike said it expected revenues to decline by "high-single digits" in the financial year ahead and planned savings of $2.5bn by 2031, some of which will result in job losses. CEO Elliott Hill said the firm had been "oversupplying" the Jordan retro shoe and will now reduce the volume and frequency of products under the brand. The company's shares fell by more than 8% in extended trading in New York after the earnings were announced.
2026
Nike announces company-wide layoffs
Nike announced layoffs across the company as part of its Pace strategy, which also includes supply-chain changes and a reorganization of geographic segments.
2026
Nike guides for high-single-digit revenue decline in 2027, below market expectations
Alongside its fiscal first-quarter results released Thursday, Nike said it expects revenues to decline in the high-single digits in 2027. Citi analysts noted the sales guidance came in below market expectations, and Nike shares fell more than 10% in premarket trading on Friday.
2026
Nike announces 'Pace' operating model targeting $2.5 billion in cost savings by 2031, with layoffs starting in 2027
Nike announced a new operating model called Pace, expected to deliver $2.5 billion in cost savings by 2031. The program will result in fewer roles across Nike, with decisions about impacted roles beginning in calendar year 2027 and beyond; Nike had already cut 775 jobs across its U.S. distribution centers in January and about 1,400 employees primarily in its tech division in April. The program also includes modernizing Nike's global supply chain, organizing into three geographies, establishing a new campus in India, and further streamlining the organization to reduce costs.
2026
Nike to lay off more staff under restructuring plan
Nike said it would lay off more staff as part of its restructuring plan to better position the company for long-term growth.
2026
Kylian Mbappé ends nearly 20-year association with Nike
Soccer player Kylian Mbappé chose not to renew his deal with Nike, ending an association of almost 20 years with the sportswear brand.
2026
Nike to be dropped from the S&P 100 index after 18 years
Nike is being removed from the S&P 100 stock index after 18 years as a constituent.
2026
Kylian Mbappé ends 20-year partnership with Nike to join On
Football star Kylian Mbappé ended his 20-year association with Nike, which he had been with since he was nine years old, to join fast-growing Swiss sportswear rival On. Mbappé said On would see him "surrounded by innovators who dream of the same things I do", while Nike CEO Elliott Hill said the brand has had "some great moments" with Mbappé over two decades and wished him much success.
2026
Nike A’Two A’Wheaties sneaker debut
A’ja Wilson wore Nike’s custom player-exclusive “A’Two A’Wheaties” sneaker during the Aces game against Minnesota on Sunday.
2025
Nike unveils Super Falcons 2025 kits
Nike officially unveiled new home and away kits for Nigeria’s Super Falcons for 2025.