Nike

Nike is the principal consumer-facing brand of NIKE, Inc., an American sportswear company headquartered in Beaverton, Oregon. Its business covers athletic footwear, clothing, equipment, accessories and digital fitness services, with products sold through company-owned stores, digital platforms, membership channels and wholesale partners around the world. The brand is associated with the Swoosh symbol, athlete-centered product development, major sports sponsorships and highly recognizable advertising. The company began in 1964 as Blue Ribbon Sports, founded by University of Oregon track coach Bill Bowerman and his former student Phil Knight. The original business imported and distributed Japanese running shoes in the United States. Knight concentrated on sales and business development, while Bowerman experimented with footwear construction and materials in an effort to improve athletes' performance. This early combination of commercial distribution and hands-on product testing became a defining feature of the later Nike business. Blue Ribbon Sports moved toward its own product identity in the late 1960s and adopted the Nike name and Swoosh logo in 1971. Nike-branded footwear entered the market in 1972, around the period of the U.S. Olympic Trials, and the company increasingly shifted from being an importer to a design, marketing and innovation-led sports company. Products such as the Cortez and Bowerman's waffle outsole helped establish the brand in running. In 1978, the corporate name changed to Nike, Inc., and the company became publicly traded in 1980. During the 1980s, Nike broadened beyond running into basketball, training, tennis and other sports. Air cushioning became a central technology platform, while athlete relationships gave the company visibility and credibility. The 1984 signing of basketball player Michael Jordan led to the development of Air Jordan and eventually Jordan Brand, which became an important business and cultural franchise. Nike's 1988 launch of the Just Do It advertising platform connected elite athletic achievement with ordinary people's participation, effort and self-improvement. Nike continued to expand internationally during the 1990s and 2000s, building categories in football, basketball, running, training and sportswear. Converse was acquired in 2003, adding a major casual and heritage footwear business to the corporate portfolio. Nike also developed a large retail footprint, direct-to-consumer operations, digital commerce, membership programs and mobile applications such as Nike Run Club and Nike Training Club. The company has increasingly used digital services and data-enabled membership to support product discovery, personalization and customer retention. The brand's recent strategy has combined performance innovation with lifestyle franchises including Air Force 1, Air Max and Dunk. It has also invested in women's products, sustainability initiatives, direct relationships with consumers and emerging digital experiences. Nike's racing footwear, especially the Vaporfly family, influenced the broader running market and contributed to international debate about competition-shoe regulations. In 2021, NIKE, Inc. acquired digital design studio RTFKT to explore virtual products, digital collectibles and gaming-related communities. Nike faced weaker demand, inventory and product-assortment challenges in the middle of the 2020s, alongside broader changes in consumer spending and competition. In 2024, long-time Nike executive Elliott Hill returned to the company as president and chief executive, succeeding John Donahoe. The subsequent direction emphasized renewed product creation, stronger sports focus, brand investment and closer relationships with wholesale partners. Nike remains one of the world's most recognizable sports brands, although its future performance depends on innovation, execution across channels, international demand and its ability to balance performance credibility with life…

Nike's history began in 1964, when Phil Knight and Bill Bowerman established Blue Ribbon Sports in Oregon. Knight had developed the idea of importing lower-priced, technically capable Japanese running shoes, while Bowerman brought the perspective of a coach and experimenter who sought better equipment for athletes. The company initially operated as a distributor, selling imported shoes at track meets and through a growing sales network. As the business expanded, Blue Ribbon Sports began developing products of its own. Bowerman's modifications to running shoes, including experiments that contributed to the waffle outsole, reflected the company's emphasis on direct contact with athletes. In 1971, the company adopted the Nike name for its own products and introduced the Swoosh, designed by Carolyn Davidson. The new identity separated the business from its original distribution role and established the foundation of a dedicated sports brand. Nike products appeared prominently in the early 1970s, including the Cortez running shoe. The company became Nike, Inc. in 1978 and completed its initial public offering in 1980. Public-market access supported expansion into additional sports, international markets, product research and marketing. The brand's growth was accelerated by the use of athlete endorsements and by the development of Air cushioning, which became one of its most recognizable technology platforms. Basketball became especially important in the 1980s. Michael Jordan's relationship with Nike generated the Air Jordan line, combining performance footwear with a distinctive personal brand and cultural identity. Nike also expanded in tennis, training, football and other sports. In 1988, the Just Do It campaign gave the company a broad emotional language that could speak to elite competitors and casual participants alike. Advertising, athlete storytelling and the Swoosh made Nike a cultural symbol as well as a product manufacturer. During the 1990s, Nike developed a broad international sportswear portfolio and strengthened its presence in team sports, running, basketball and apparel. Jordan Brand became increasingly distinct within the company's portfolio. Nike later expanded its lifestyle and heritage business through the 2003 acquisition of Converse, whose Chuck Taylor and related products complemented Nike's performance franchises. In the 21st century, Nike invested in owned retail, e-commerce, customer membership and mobile services. Nike Run Club and Nike Training Club extended the brand into training content and digital engagement. The company also emphasized sustainability, supply-chain standards and product innovation. Its elite running platforms, including Vaporfly, used lightweight foams and carbon-fiber plates and influenced competitors across the racing market. The performance of these shoes led to debate about technological advantage and prompted rule changes by World Athletics in 2020. Nike continued exploring the relationship between sport, fashion, gaming and digital communities. The 2021 acquisition of RTFKT represented an effort to develop virtual products and digital collectibles. At the same time, the company faced challenges involving demand shifts, inventory, wholesale relationships and the pace of new product launches. Elliott Hill returned as chief executive in 2024 after John Donahoe's tenure. Under the new leadership, Nike emphasized a sport-led reset, renewed product energy, brand investment and improved coordination between direct and wholesale channels. The company remains active globally, with its identity built on innovation, athlete relationships, recognizable design and marketing that turns participation in sport into a broad cultural proposition.

• 2024

  Elliott Hill becomes chief executive

  [10]Elliott Hill becomes chief executiveabout.nike.com

  Hill returns as president and CEO, succeeding John Donahoe and initiating a renewed sport-led direction.

• 2021

  Nike acquires RTFKT

  [4]Nike acquires RTFKTabout.nike.com

  The acquisition expands Nike's exploration of digital design, virtual goods and online communities.

• 2003

  Nike acquires Converse

  [9]Nike acquires Converseinvestors.nike.com

  The acquisition adds a major casual and heritage footwear business to the corporate portfolio.

• 1988

  Just Do It launches

  [8]Just Do It launchesabout.nike.com

  The campaign establishes a durable brand platform centered on action, effort and athletic aspiration.

• 1980

  Nike becomes publicly traded

  [6]NIKE, Inc. fiscal 2025 filingsec.gov

  Nike completes its public offering and begins trading on the Nasdaq.

• 1978

  The company becomes Nike, Inc.

  [7]The company becomes Nike, Inc.about.nike.com

  The corporate name changes from Blue Ribbon Sports to Nike, Inc.

• 1972

  Nike-branded footwear enters the market

  [1]Nikeen.wikipedia.org

  Nike footwear, including the Cortez, helps establish the new brand in running and track.

• 1971

  Nike name and Swoosh are introduced

  [3]Nike Swoosh logo historyabout.nike.com

  The company begins building a proprietary identity separate from its original distribution business.

• 1964

  Blue Ribbon Sports is founded

  [2]The handshake that started it allabout.nike.com

  Phil Knight and Bill Bowerman establish the company that initially imports and sells Japanese running shoes.

A design- and innovation-led sports brand positioned around athletic performance, athlete partnerships, iconic silhouettes, cultural relevance and participation in everyday sport.

• Athletic and lifestyle footwear · 1987

  Air Max

  A footwear family centered on visible or prominently featured Air cushioning. Since its introduction, Air Max has connected Nike's technical cushioning heritage with running-inspired lifestyle design and has become a recurring platform for new constructions, colors and collaborations.

• Basketball and lifestyle footwear · 1982

  Air Force 1

  Originally introduced as a basketball shoe in 1982, the Air Force 1 developed into one of Nike's most enduring lifestyle silhouettes. Its simple upper, cupsole construction and extensive color and collaboration program have made it important in streetwear and everyday fashion.

• Basketball, skateboarding and lifestyle footwear · 1985

  Dunk

  The Dunk originated as a basketball design and later became closely associated with skateboarding and street culture. Nike has used the platform for team-inspired colorways, collaborations and variations aimed at both sport and lifestyle consumers.

• Running footwear · 1983

  Pegasus

  Pegasus is a long-running daily-training running family intended for a broad range of runners. Its role within Nike's running portfolio is to provide a versatile, repeatable training shoe rather than an exclusively elite racing product.

• Racing footwear · 2017

  Vaporfly

  Vaporfly is a high-performance racing platform using lightweight, high-energy-return foam and a carbon-fiber plate. Its performance impact influenced the design direction of the wider racing market and contributed to international discussion about footwear regulations.

• Basketball footwear, apparel and lifestyle products · 1997

  Jordan Brand

  Jordan Brand grew from Nike's partnership with Michael Jordan and encompasses basketball shoes, apparel, accessories and lifestyle products. It operates as a major brand within the NIKE, Inc. portfolio, combining performance heritage with collectible and streetwear demand.

• Digital fitness service · 2009

  Nike Training Club

  Nike Training Club provides guided workouts, training plans, fitness instruction and related content through digital platforms. It extends Nike's relationship with consumers beyond physical products and supports engagement across different levels of athletic participation.

• Digital running service

  Nike Run Club

  Nike Run Club is a digital running service offering tracking, guided runs, training content and community-oriented features. It reinforces Nike's running credentials while connecting product use with recurring digital engagement.

• 2026

  Nike CEO reportedly admits company went 'too woke' as stock hits 12-year low

  Fox News reported that Nike's CEO may have acknowledged that the company went 'too woke'. According to the report, the remarks came as Nike's stock hit a 12-year low. The report did not specify the exact wording of the CEO's statement or provide further details about the context in which it was made. Nike has not publicly confirmed or denied the report. The event was covered by Fox News and circulated via Google News.

  Source

• 2026

  Business owner pays fine over suspected counterfeit branded goods

  Sneaker Freakz owner Nathaniel Petersen paid a R100,000 admission-of-guilt fine following a Hawks investigation into the alleged sale of counterfeit Adidas and Nike sneakers and Lacoste T-shirts. The merchandise was suspected of being counterfeit; the article does not report a determination that the brands themselves committed wrongdoing.

  Source

• 2022

  Nike sues StockX over sneaker NFTs

  Nike filed a lawsuit against StockX in a New York federal court, alleging that StockX's NFTs depicting Nike shoes infringed its trademarks and were likely to confuse consumers. The dispute concerns the use of Nike-branded imagery in non-fungible tokens offered by StockX. Nike's claims center on trademark infringement and the likelihood of consumer confusion arising from the NFTs. The case was brought in February 2022.

  Source

• 2022

  Nike sues Lululemon over Mirror device and apps

  Nike filed a lawsuit accusing Lululemon of patent infringement involving its at-home Mirror fitness device and related mobile applications. The report describes this as Nike's accusation, not a court determination.

  Source

• 2021

  Nike sues websites over alleged counterfeit sales

  In January 2021, Nike filed a lawsuit against 589 websites that it alleged were selling counterfeit Nike and Converse shoes online. The complaint also named the owners of 676 social media accounts and more than 100 unidentified companies and individuals, all accused of alleged counterfeit activity. The filing set out Nike's allegations regarding the sale of counterfeit goods through these websites and accounts; no further details on the defendants, the amounts involved, or the outcome of the case were provided in the source.

  Source

• 2021

  La La Land files amended counterclaim against Nike

  La La Land Production & Design Inc. filed an amended counterclaim against Nike. In the filing, La La Land accused Nike of using aggressive litigation strategies to enforce what La La Land described as questionable trade dress rights. The counterclaim characterizes Nike's enforcement efforts as aggressive and questions the validity of the trade dress rights asserted. No further details on the specific claims, parties, or outcomes are provided in the source material.

  Source

• 2021

  Nike postpones Air Max 1 x Cactus Jack release after Astroworld tragedy

  Nike announced that it was postponing the release of the Air Max 1 x Cactus Jack sneakers out of respect for those affected by the Astroworld Festival tragedy. The shoes had been planned for release in December. Nike announced an indefinite delay on its SNKRS app.

  Source

• 2021

  Nike sues adidas over Primeknit technology

  Nike's lawsuit alleges that adidas's Primeknit technology infringes six Nike patents and identifies 49 adidas shoe models using the technology.

  Source

• 2021

  Mary Cain files abuse lawsuit against Nike and Alberto Salazar

  Mary Cain filed a $20 million lawsuit against Nike and Alberto Salazar alleging physical and mental abuse during her time with the Nike Oregon Project. The article reports allegations, not a court finding.

  Source

• 2021

  Nike settles lawsuit over Satan Shoes

  Nike settled its lawsuit with MSCHF over the Satan Shoes. The agreement states that MSCHF will recall all the shoes and remove them from circulation.

  Source

Read more(25)

• 2025Why Do It?

  Global

  Why Do It? reinterpreted the Just Do It platform for a younger generation, emphasizing the decision to begin, the possibility of failure and continued progress through sport.

  Outcome. Served as a renewed brand communication platform during Nike's broader effort to refresh its connection with young athletes and consumers.

  Source
• 2018Dream Crazy

  United States · Global digital media

  The campaign featured Colin Kaepernick and framed athletic ambition alongside personal conviction and social issues. It generated extensive discussion, support from some consumers and athletes, and backlash from others who opposed the partnership.

  Outcome. Produced substantial cultural and media attention while making Nike's positioning on athlete voice and social issues more explicit.

  Source
• 1988Just Do It

  Global

  Nike introduced a concise, action-oriented advertising platform that could encompass elite competition, everyday exercise and personal improvement. The phrase became a long-term brand asset used across sports, generations and markets.

  Outcome. Became one of the most recognizable long-running advertising platforms in the sports industry.

  Source

• 2024

  Elliott Hill is appointed chief executiveOther

  Background

  Nike undertook a leadership transition while addressing pressure on product momentum, digital direct-to-consumer operations and demand across several markets.

  Action taken

  The company appointed long-time Nike veteran Elliott Hill as president and CEO, succeeding John Donahoe.

  Aftermath

  Nike's subsequent direction placed greater emphasis on sport-led product creation, wholesale relationships, brand investment and organizational coordination.

  Source

• 2021

  Acquisition of RTFKTM&A

  Background

  Digital fashion, virtual goods and gaming communities were emerging areas of interest for major consumer brands.

  Action taken

  NIKE, Inc. acquired RTFKT to add digital design and virtual-product capabilities to its portfolio.

  Aftermath

  The transaction strengthened Nike's exploration of digital communities and virtual products, although the commercial development of that market remained uncertain.

  Source

• 2020

  Vaporfly technology contributes to racing-shoe rule changesGeneration change

  Background

  Vaporfly performance in elite distance running raised questions about technological advantage and competitive fairness.

  Action taken

  Nike continued developing high-performance racing shoes while World Athletics revised rules covering shoe availability, sole thickness and construction.

  Aftermath

  The market broadly adopted high-return foams, carbon plates and more substantial midsoles, with competing brands developing comparable racing platforms.

  • Adidas — Developed carbon-plated and high-energy-return racing footwear to compete in elite running.
  • ASICS — Developed its own carbon-plated racing shoes in response to Nike's influence in the performance-running category.

  Source

• 1988

  Launch of the Just Do It brand platformStrategy

  Background

  Nike sought to extend its identity beyond elite sport and reach a wider public interested in exercise, aspiration and lifestyle.

  Action taken

  The company adopted Just Do It as a long-term advertising platform built around athlete stories, action and self-improvement.

  Aftermath

  The phrase became one of Nike's most valuable and durable brand assets, appearing in later campaigns involving sport, culture and social issues.

  Source

• 2026.10.29

  Reported2026.10.29

  Nike announces Vegam Run running shoe for India[42]Nike 宣布推出面向印度市场的 Vegam Run 跑鞋thehindu.com

  Nike announced that its Vegam Run running shoe, designed specifically for India, is set to launch on November 1 and be available across India. The company said the shoe is designed for everyday training and regular wear.

• 2026.10.26

  Reported2026.10.26

  Nike and Class Trip announce the Outkast U apparel collection[43]Nike与Class Trip宣布推出Outkast U服饰系列wtoc.com

  Nike announced a limited-edition Outkast U apparel and on-field collection developed with Outkast, the Bulldogs and Class Trip. The collection was scheduled to launch Tuesday on SNKRS, Class Trip and select Nike retail partners in Atlanta, with a full release Wednesday on nike.com and select retail locations.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

• 2026.10.26

  Reported2026.10.26

  Nike and Class Trip announce Outkast U collection[44]Nike与Class Trip宣布推出Outkast U系列atlantanewsfirst.com

  Nike announced an upcoming limited-edition Outkast U apparel and on-field collection created with Outkast, the Georgia Bulldogs and Class Trip. The collection was scheduled to begin launching Tuesday on SNKRS, Class Trip and select Nike retail partners in Atlanta, followed by a full release Wednesday on nike.com and select retail locations.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

• 2026.10.23

  Reported2026.10.27

  Business owner pays fine over suspected counterfeit branded goods[19]Business owner pays fine over suspected counterfeit branded goodssundayworld.co.za

  Sneaker Freakz owner Nathaniel Petersen paid a R100,000 admission-of-guilt fine following a Hawks investigation into the alleged sale of counterfeit Adidas and Nike sneakers and Lacoste T-shirts. The merchandise was suspected of being counterfeit; the article does not report a determination that the brands themselves committed wrongdoing.

• Unconfirmed

  Reported2026.10.22

  Nike enters multi-year kit partnership with Mumbai Indians[45]Nike与Mumbai Indians达成多年球衣合作economictimes.indiatimes.com

  Nike has entered into a multi-year partnership with Mumbai Indians to become the team’s official kit partner starting in 2027. The agreement covers match kits, training apparel, and sportswear for the men’s and women’s teams.

• Unconfirmed

  Reported2026.10.15

  Google launches Universal Cart in Search and Gemini app in the US[46]谷歌在美国于搜索和Gemini应用中推出Universal Carttimesofindia.indiatimes.com

  Google has started rolling out Universal Cart in the US, a shopping feature available across Google Search and the Gemini app that lets shoppers save products from different retailers in one cart, track price changes and restocks, and find discounts and promo codes. Checkout is supported through Google Pay at participating merchants or by moving items to the retailer's website, with participating merchants including Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair as well as many Shopify merchants; the retailer remains the seller of record.

• 2026.10.05

  Reported2026.10.05

  Nike CEO reportedly admits company went 'too woke' as stock hits 12-year low[13]Nike CEO reportedly admits company went 'too woke' as stock hits 12-year lownews.google.com

  Fox News reported that Nike's CEO may have acknowledged the company went 'too woke', with the remarks coming as Nike stock hit a 12-year low.

• Unconfirmed

  Reported2026.10.02

  Nike Q3 results: deliberate resets weigh on revenue[47]耐克Q3业绩：主动调整拖累营收news.google.com

  StockStory's deep-dive analysis of Nike's Q3 results reports that deliberate resets weighed on revenue as Nike focuses on long-term health.

• 2026.10.01

  Reported2026.10.02

  Nike reports fiscal Q1 2027 results, beating EPS estimates but missing on revenue[48]Nike发布2027财年第一季度财报：每股收益超预期、营收略低于预期cnbc.com

  Nike posted fiscal first-quarter 2027 earnings of 48 cents per share on Thursday, topping the 43 cents expected by analysts polled by LSEG, while revenue of $11.21 billion came in slightly below the Street's consensus estimate of $11.32 billion. Shares fell 9% in premarket trading following the quarterly report and were set to open at their lowest level since 2013.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

• 2026.10.01

  Reported2026.10.02

  Nike reports fiscal Q1 revenue down 4% to $11.2 billion, net income down 2%[49]耐克公布财年第一财季营收下降4%至112亿美元，净利润下降2%cnbc.com

  Nike said on Thursday that its fiscal first-quarter revenues were down 4% to $11.2 billion, citing declines in Greater China partially offset by growth in its North America segment. Net income was $712 million, down 2% from $727 million the previous year. Nike shares fell about 10% in premarket trading on Friday after the report and the weak outlook.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

Read more(144)

1. 1Nikeen.wikipedia.org
2. 2The handshake that started it allabout.nike.com
3. 3Nike Swoosh logo historyabout.nike.com
4. 4Nike acquires RTFKTabout.nike.com
5. 5Modified World Athletics shoe rulesworldathletics.org
6. 6NIKE, Inc. fiscal 2025 filingsec.gov
7. 7The company becomes Nike, Inc.about.nike.com
8. 8Just Do It launchesabout.nike.com
9. 9Nike acquires Converseinvestors.nike.com
10. 10Elliott Hill becomes chief executiveabout.nike.com
11. 11Dream Crazyispot.tv
12. 12Supply-chain labor and factory-condition criticismabout.nike.com
13. 13Nike CEO reportedly admits company went 'too woke' as stock hits 12-year lownews.google.com
14. 14Former contractor files discrimination lawsuit against Nikelifesitenews.com
15. 15Former contractor files discrimination lawsuit against Nikebusinessinsider.com
16. 16Game Plan sues over slogandailymail.com
17. 17Judge rules Nike owns the Klaw logohighsnobiety.com
18. 18Jordan Sports appeals cases involving Amazon and Coolbuyfinance.sina.com.cn
19. 19Business owner pays fine over suspected counterfeit branded goodssundayworld.co.za
20. 20Nike sues websites over alleged counterfeit salessgbonline.com
21. 21La La Land files amended counterclaim against Nikecomplex.com
22. 22Nike postpones Air Max 1 x Cactus Jack release after Astroworld tragedyfashion.sina.com.cn
23. 23Nike sues StockX over sneaker NFTsworldipreview.com
24. 24Nike sues Lululemon over Mirror device and appsnbcmiami.com
25. 25Nike sues adidas over Primeknit technologybiz.jrj.com.cn
26. 26Mary Cain files abuse lawsuit against Nike and Alberto Salazarrunnersworld.com
27. 27Mary Cain files abuse lawsuit against Nike and Alberto Salazarnewser.com
28. 28Mary Cain files abuse lawsuit against Nike and Alberto Salazarkxic.iheart.com
29. 29Nike settles lawsuit over Satan Shoes107jamz.com
30. 30MSCHF agrees to recall Satan Shoes and Jesus Shoesdailymail.com
31. 31H&M pledges to regain trust in China amid boycottsputnikglobe.com
32. 32Nike sues MSCHF over Satan Shoestheverge.com
33. 33Nike sues MSCHF over Satan Shoesbreitbart.com
34. 34Nike sues MSCHF over Satan Shoeskfiam640.iheart.com
35. 35Calls in China to end Nike sponsorshipsntdtv.com
36. 36Consumer boycott of Western brands in Chinaepochtimes.com
37. 37H&M and Nike face criticism in China over Xinjiang statementsjapantimes.co.jp
38. 38H&M and Nike face criticism in China over Xinjiang statementsrte.ie
39. 39French Uyghur group sues Nike over alleged forced labour complicityeuronews.com
40. 40Family files civil rights lawsuit against Nike alleging racial profilingnbclosangeles.com
41. 41Family files civil rights lawsuit against Nike alleging racial profilingyahoo.com
42. 42Nike 宣布推出面向印度市场的 Vegam Run 跑鞋thehindu.com
43. 43Nike与Class Trip宣布推出Outkast U服饰系列wtoc.com
44. 44Nike与Class Trip宣布推出Outkast U系列atlantanewsfirst.com
45. 45Nike与Mumbai Indians达成多年球衣合作economictimes.indiatimes.com
46. 46谷歌在美国于搜索和Gemini应用中推出Universal Carttimesofindia.indiatimes.com
47. 47耐克Q3业绩：主动调整拖累营收news.google.com
48. 48Nike发布2027财年第一季度财报：每股收益超预期、营收略低于预期cnbc.com
49. 49耐克公布财年第一财季营收下降4%至112亿美元，净利润下降2%cnbc.com
50. 50耐克公布季度营收110亿美元，低于分析师预期bbc.co.uk
51. 51Nike宣布公司范围内裁员cnbc.com
52. 52基利安·姆巴佩结束与耐克近20年的合作cnbc.com
53. 53耐克将在18年后被移出标普100指数news.google.com
54. 54Nike A’Two A’Wheaties 球鞋亮相wistv.com
55. 55Nike发布Super Falcons 2025年球衣silverbirdtv.com
56. 56Corporate获选发售独家Air Jordan球鞋wlwt.com
57. 57Nike 推出最高五折优惠wiltshiretimes.co.uk
58. 58NBA and Cartoon Network team up for All-Star Slam Dunk specialeconotimes.com
59. 59Nike 终止对 Mason Greenwood 的赞助sports.yahoo.com
60. 60耐克宣布为美国奥运及残奥选手设计 ACG Gaiadome FlyEase 靴finance.sina.com.cn
61. 61LPL公布2022年春季赛合作品牌finance.sina.com.cn
62. 62Nike发布Air Force 1“Shapeless, Formless, Limitless”配色econotimes.com
63. 63Nike 收购 RTFKTinnovationintextiles.com
64. 64耐克宣布收购RTFKTtechcrunch.com
65. 65耐克在Roblox推出NIKELANDfinance.sina.com.cn
66. 66Off-White与Nike推出Lemonade Air Force 1highsnobiety.com
67. 67耐克因供应链问题下调销售预期econotimes.com
68. 68梅根·西·斯塔莉安与耐克推出“New Hotties”宣传活动the-independent.com
69. 69Nike推出Air Zoom Alphafly Next Nature跑鞋fashion.sina.com.cn
70. 70Nike与NBA宣布推出周年纪念鞋款系列thesolesupplier.co.uk
71. 71Nike 推出 Yardrunners 黑人高校系列hits1061seattle.iheart.com
72. 72Nike与Newlight Technologies宣布AirCarbon合作innovationintextiles.com
73. 73Nike宣布在印度及东南亚市场推出应用程序indiantelevision.com
74. 74Nike发布2021年东京夏季奥运系列techtimes.com
75. 75越南工厂关闭导致耐克面临供应中断newtalk.tw
76. 76耐克签约成为Big Bash联赛官方服装合作伙伴mumbrella.com.au
77. 77Nike与勒布朗·詹姆斯及Mimi Plange合作设计鞋款rollingout.com
78. 78芬兰足协、Subway National League 与 Nike 合作捐赠运动头巾arabnews.com
79. 79Nike“Play New”营销活动sports.yahoo.com
80. 80PlayStation 与 Nike 宣布推出 PG 5 PlayStation 5 Colorwayeprice.com.tw
81. 81United与企业伙伴推出Eco-Skies Alliancetrellis.net
82. 82Nike与西蒙娜·拜尔斯的合同结束sports.yahoo.com
83. 83United与企业参与方推出Eco-Skies Alliancebreakingtravelnews.com
84. 84美联航宣布Eco-Skies Alliance可持续航空燃料计划engadget.com
85. 85United Airlines组建Eco-Skies Alliance支持可持续航空燃料hydrocarbonprocessing.com
86. 86Nike宣布推出鞋履翻新计划fox10phoenix.com
87. 87中国艺人宣布终止与外国品牌合作news.hangzhou.com.cn
88. 88谭松韵终止与耐克合作ent.sina.com.cn
89. 89Nike 成为墨尔本马拉松节主要合作伙伴mumbrella.com.au
90. 90佛罗里达农工大学宣布与耐克达成六年合作orlandosentinel.com
91. 91耐克与 Goalsetter 合作开展金融知识普及项目finance.yahoo.com
92. 92耐克收购Dataloguefibre2fashion.com
93. 93Nike推出Go FlyEase鞋款wishtv.com
94. 94耐克上调全年营收预期indianexpress.com
95. 95'In no way connected': Nike sues over Lil Nas X Satan Shoe collaborationabc.net.au
96. 96「VIP注意啦～」GD＆NIKE推出合作鞋款：AF1 PARA-NOISE，本月23日全球上市！koreastardaily.com
97. 977月25日開賣！Nike x Off White限量AJ4奶油色球鞋，怎麼買、售價、亮點全告訴你|女人我最大woman.tvbs.com.tw
98. 98不敵疫情！Nike虧損7.9億美元...宣布兩階段裁員 - 國際 - 華視新聞網news.cts.com.tw
99. 99倒數開賣：Nike 將波鞋加入拉鍊設計，自由更換不同顏色的 Swoosh！popbee.com
100. 100高层变动 大量裁员 耐克被迫进一步转向线上销售finance.sina.com.cn
101. 101高层变动 大量裁员 耐克被迫进一步转向线上销售_网罗鞋业创新事 | 鞋业头条toutiao.shoes.net.cn
102. 102巨亏7.9亿美金，耐克斥资2.5亿裁员500人，关闭新收购工厂finance.sina.com.cn
103. 103看上球迷社交媒体资源，耐克收购西雅图初创公司TraceMefinance.sina.com.cn
104. 104扛不住了？耐克宣布裁员扩大40％，已解雇上百名副总，将花17亿炒人finance.sina.com.cn
105. 105马克·帕克离任耐克CEO，体育零售业界对人事变动前景感到乐观finance.sina.com.cn
106. 106耐克、阿迪昨夜市值蒸发733亿 多位艺人宣布“终止合作”finance.sina.com.cn
107. 107耐克（NKE.US）也开始裁员了 这还不是最惨的……finance.sina.com.cn
108. 108耐克发布《太阳出来了》影片 致敬#哪儿挡得了我们#的运动员精神prnasia.com
109. 109耐克发布全新免提运动鞋Go FlyEase 将于2月15日发售finance.sina.com.cn
110. 110耐克豪掷6.13亿欧元入驻香榭丽舍大道，设欧洲新总部及全新旗舰店finance.sina.com.cn
111. 111耐克即将裁员 并宣布最新季度亏损7.9亿美元finance.sina.com.cn
112. 112耐克苹果等零售商纷纷关闭美国门店 沃尔玛缩短营业时间finance.sina.com.cn
113. 113耐克首席执行官将在任职13年后卸任sputniknews.cn
114. 114耐克推出“泡椒”系列篮球鞋 运动品牌为何爱上中国风finance.sina.com.cn
115. 115耐克推出瑜伽系列 对标lululemonfinance.sina.com.cn
116. 116耐克宣布重开美国门店 疫情对第四财季业务产生“实质性”影响finance.sina.com.cn
117. 117耐克也扛不住了！巨亏56亿，市值缩水3个海澜之家，CEO提醒：裁员将至finance.sina.com.cn
118. 118耐克也扛不住了？巨亏近56亿元！裁员预警已发出…finance.sina.com.cn
119. 119耐克一口气起诉了1000多家网站售假，客制球鞋是创意还是侵权？finance.sina.com.cn
120. 120内马尔终止与耐克15年合作寻“改嫁”，彪马会是个好归宿吗？finance.sina.com.cn
121. 121太惨了!单季巨亏超50亿,耐克重心将移至线上,或因此裁员finance.sina.com.cn
122. 122为了辨别假鞋 耐克申请了一项区块链技术专利tech.sina.com.cn
123. 123自动系带不香了、“鞋拔子”新克星来了，耐克发布首款免手提运动鞋finance.sina.com.cn
124. 124作为DTC Focus的一部分 耐克正在裁员并改变领导层finance.sina.com.cn
125. 125All Nike stores in US closeindependent.co.uk
126. 126American firm rebrands Nike sneakers as ‘Jesus shoes,’ sells out immediatelypunchng.com
127. 127Amid coronavirus crisis, Nike donates 32,500 pairs of new Air Zoom Pulse sneakers to health care workers globallynydailynews.com
128. 128Ball Game! Nike donating $5M for athletic facility at Obama Presidential Centerthegrio.com
129. 129Bluestar completes acquisition of Hurley from Nikefibre2fashion.com
130. 130C Ventures' Backed RTFKT to be Acquired by NIKEprnewswire.com
131. 131Coronavirus: Nike Closes Stores In US And Some Other Countriesibtimes.com
132. 132Distance runner Mary Cain files $20M lawsuit against Nike, her former coachnbcnews.com
133. 133Giannis Antetokounmpo debuts new shoe colorway following Bucks season opener winfox6now.com
134. 134Jan 2022: Nike sues Lululemon alleging patent infringementwinnipegfreepress.com
135. 135Mary Cain sues Nike and ex-coach Alberto Salazar for $20milliondailymail.com
136. 136Master & Dynamic announces giveaway-only M&D x KD13 Nike collab headphones - Phandroidphandroid.com
137. 137Michael Jordan Brand Donates $100 Million To Racial Equality Organizations | Oldies WCHO 1250wchoam.iheart.com
138. 138Neymar ends £78.6m Nike partnership and joins forces with Pumadailymail.com
139. 139Nike 為 Air Zoom Pegasus 37 帶來多款春日粉嫩配色，讓你時髦又舒適的運動！popbee.com
140. 140Nike acquires RTFKT virtual sneaker creator for metaverse push | EconoTimeseconotimes.com
141. 141Nike Acquires TraceMe Startup Founded by Russell Wilsonblackenterprise.com
142. 142Nike acquires virtual sneakers and crypto collectibles startup RTFKT - Engadgetengadget.com
143. 143Nike Adjusts Senior Leadership Team, Sets Job Cutsfinance.yahoo.com
144. 144Nike announces collaboration with Colin Kaepernickkwqc.com
145. 145Nike Announces Exclusive Partnership With eSports Organization T1 Entertainment & Sportshiphopwired.com
146. 146Nike announces multi-year official kit partnership with Mumbai Indiansadgully.com
147. 147Nike Announces Time to Vote Partnership, Here's Why It Matters for the US Electionhighsnobiety.com
148. 148Nike appoints John Donahoe CEOtrend.az
149. 149Nike closes all stores in US and other countries to limit virus spreadstandard.co.uk
150. 150Nike Closes Stores, But Promises To Continue To Pay Employeespower98fm.com
151. 151Nike collaborates with Ben & Jerry's on The Chunky Dunky sneakerabc7ny.com
152. 152Nike collaborates with Titan for PH-inspired LeBron shoerappler.com
153. 153Nike commits $250,000 donation to Mid-South Food Bank and the Community Foundation of Greater Memphisactionnews5.com
154. 154Nike cries foul over virtual shoes, suing retailer that sells sneaker NFTsctvnews.ca
155. 155Nike cuts jobs, shakes up leadership in bid to boost digital salesfoxbusiness.com
156. 156Nike cuts sales guidance over knots in supply chainthemarketreporter.co.uk
157. 157Nike debuts 'no hands' FlyEase slip-on sneakersabcnews.com
158. 158Nike Donates $5 Million For Athletic Facility At Obama Presidential Center | New York's Power 105.1 FMpower1051.iheart.com
159. 159Nike Donates 140,000 Pieces Of Footwear To First Responders - V Magazinevmagazine.com
160. 160Nike Donates 30,000 Shoes To Frontline Workers Fighting COVID-19 Pandemic | Y105 | Bradywyht.iheart.com
161. 161Nike Donates Entire Air Zoom Pulse Inventory to Healthcare Workers - Modern Notorietymodernnotoriety.com
162. 162Nike ends sponsorship deal with Manchester United’s Mason Greenwoodharrowtimes.co.uk
163. 163NIKE introduces new range of all day shoes for nursesaninews.in
164. 164Nike just acquired a virtual goods company as it accelerates its metaverse playbusinessinsider.com
165. 165Nike launches Colin Kaepernick x Air Force 1 sneaker collaborationyahoo.com
166. 166Nike launches first running shoes designed for India. What makes it different? Price, health benefits, top features | Company Business Newslivemint.com
167. 167Nike Launches Grateful Dead Line of Shoesclassicrock1051.com
168. 168Nike Launches Grateful Dead Line of Shoeskool1079.com
169. 169Nike Launches Grateful Dead Line of Shoesultimateclassicrock.com
170. 170Nike Launches Grateful Dead Shoe Line | 100.3 The Busthebusfm.iheart.com
171. 171Nike Launches Lawsuit over 'Satan Shoes' Made with Real Human Bloodmenshealth.com
172. 172Nike launches lawsuit over customised 'Satan Shoes'rte.ie
173. 173Nike launches limited edition Barry Sanders shoefox2detroit.com
174. 174Nike launches new Flight ball for 2020/21 Premier Leaguepremierleague.com
175. 175Nike launches new, legal Alphafly shoe to outrun 'tech doping' furoremorungexpress.com
176. 176Nike launches sale with up to 50 across its range from menswear to kids clothesyorkpress.co.uk
177. 177Nike partners with Good360 to donate 140,000 PPEfibre2fashion.com
178. 178Nike Planning for at Least 500 Job Cuts at Portland Headquartersfinance.yahoo.com
179. 179Nike Recalls All 'Satan Shoes' After Settling With Manufacturerloudwire.com
180. 180Nike reduces stores in India to 150economictimes.indiatimes.com
181. 181Nike Refurbished: Shoe giant launches new service to help combat waste - edieedie.net

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