PopCorners

PopCorners is an American packaged-snack brand whose products are made from corn and shaped into thin, triangular chips through a popping process. The brand occupies a position between popcorn and conventional corn chips: its name and preparation method evoke popcorn, while its portable chip format supports eating from bags, lunch boxes, snack occasions, and variety packs. PopCorners originated in Liberty, New York, as a snack line associated with Medora Snacks, also identified in reference material as Ideal Snacks. The line was being developed and sold by 2010 or earlier, although a precise founding year and an individual founder are not established in the available sources. The brand's central product concept is a popped corn snack rather than a fried tortilla-style chip. Its portfolio has included both savory and sweet flavors, including Sea Salt, White Cheddar, Kettle Corn, Cinnamon Crunch, Spicy Queso, Jalapeno Popper, Sour Cream & Onion, and Smokehouse BBQ. Sweet Chili has also appeared in the range but is identified as discontinued in the available reference material. PopCorners products are sold in the United States as individual bags and in variety packs. Kettle Corn has been identified as a particularly well-regarded flavor in an independent 2025 ranking by the pop-culture food site Sporked. Ownership changed materially in December 2019, when PepsiCo acquired BFY Brands, the company associated with PopCorners. The transaction brought PopCorners into PepsiCo's broader snack portfolio and gave the brand access to the distribution, marketing, and retail infrastructure of a major global food and beverage company. The available material does not establish whether PepsiCo changed the brand's original manufacturing arrangements, but the acquisition is the key corporate turning point in its history. PopCorners has also pursued high-visibility entertainment marketing. The brand received notable exposure from a Super Bowl LVII advertisement in 2023 that spoofed the television series Breaking Bad. Later advertising has featured actors and comedians including Tahir Moore and Don Cheadle; Cheadle has been presented in brand advertising as an enthusiastic consumer of the product. These campaigns position PopCorners as a culturally recognizable snack rather than solely as a better-for-you or specialty corn-chip offering. PopCorners remains an active United States snack brand within PepsiCo's portfolio. Its public identity is built around popped-corn texture, approachable flavor variety, and broad retail accessibility. Available reference material does not provide a verified current headquarters, revenue figures, standalone public listing, or detailed international operating footprint.

PopCorners developed in Liberty, New York, as a snack line connected with Medora Snacks, also referred to in available reference material as Ideal Snacks. The precise founding date is not confirmed: the line was launched in 2010 or earlier, but the available source does not identify a single incorporation or public launch year. No individual founder is reliably documented in the supplied material. The brand's product concept is based on corn kernels or corn ingredients being transformed into a popped, crunchy chip. This gives PopCorners a distinct identity within the broader corn-snack category. Rather than presenting itself as traditional popcorn served in a bowl, the brand uses a bagged chip format and offers flavors associated with both popcorn and savory snack foods. Its assortment has included Kettle Corn, White Cheddar, Sea Salt, Cinnamon Crunch, Spicy Queso, Jalapeno Popper, Sour Cream & Onion, and Smokehouse BBQ. Sweet Chili was part of the range at one point but is identified as discontinued. Products have been sold individually and in variety packs in the United States. A major corporate transition occurred in December 2019, when PepsiCo acquired BFY Brands. Because PopCorners was part of the BFY Brands portfolio, the acquisition transferred the brand into PepsiCo's ownership. This placed PopCorners alongside PepsiCo's established snack businesses and gave it the potential benefits of a large-scale consumer-goods distribution and marketing system. The available reference material does not state the purchase price, the precise terms of the transaction, or a separate operating structure for PopCorners after the acquisition. Marketing became an especially visible part of the brand's public history in the 2020s. During Super Bowl LVII in 2023, PopCorners ran an advertisement that spoofed Breaking Bad. The campaign used recognition of a well-known entertainment property to make the popped-corn snack part of a larger cultural conversation. Subsequent advertising has included Tahir Moore and Don Cheadle, with Cheadle portrayed as a notable fan of the product. These activities broadened the brand's communications beyond flavor and texture claims and associated it with comedy, celebrity, and entertainment-led advertising. The brand's current range is described in the available material as comprising nine United States varieties, although one listed flavor, Sweet Chili, is identified as discontinued. Kettle Corn has received favorable attention from Sporked, which ranked it first among the reviewed PopCorners flavors in May 2025. PopCorners remains active under PepsiCo ownership. Publicly supplied sources do not establish a verified current headquarters, a standalone executive team, revenue figures, international market list, or stock ticker because the brand is part of a larger private-label corporate portfolio rather than an independently listed company.

• 2025

  Kettle Corn ranked first by Sporked

  [1]PopCornersen.wikipedia.org

  A May 2025 Sporked ranking named Kettle Corn the favorite PopCorners flavor and awarded it a 10/10 score in the publication's rating system.

• 2023

  Super Bowl LVII advertising campaign

  [1]PopCornersen.wikipedia.org

  PopCorners ran a Breaking Bad parody during Super Bowl LVII, becoming one of the brand's most visible advertising events.

• 2019

  PepsiCo acquires BFY Brands

  [1]PopCornersen.wikipedia.org

  PepsiCo acquired BFY Brands in December 2019, bringing PopCorners under PepsiCo ownership.

• Launch as a Medora Snacks line

  [1]PopCornersen.wikipedia.org

  PopCorners was launched in Liberty, New York, as a snack line associated with Medora Snacks, also identified as Ideal Snacks. The exact launch year is not confirmed, although reference material places it in 2010 or earlier.

A light, crunchy popped-corn snack positioned between popcorn and conventional corn chips, with a broad range of sweet and savory flavors.

• Sweet popped corn chip

  Kettle Corn

  A sweet-and-salty PopCorners variety that combines the brand's crisp popped-corn format with kettle-corn flavor cues. It has been identified as one of the brand's flagship offerings and was ranked the favorite PopCorners flavor in a May 2025 Sporked review.

• Cheese-flavored popped corn chip

  White Cheddar

  A savory variety built around white-cheddar flavor in the brand's light, crunchy popped-corn chip format. It is part of the documented United States assortment.

• Salted popped corn chip

  Sea Salt

  A straightforward salted variety that emphasizes the underlying corn snack and crisp texture rather than a complex seasoning profile. It is listed among the brand's current United States flavors.

• Cinnamon-flavored popped corn chip

  Cinnamon Crunch

  A sweet cinnamon-oriented variety that extends PopCorners beyond savory cheese and salt flavors. It uses the same popped-corn chip platform while targeting a sweeter snack occasion.

• Spicy cheese-flavored popped corn chip

  Spicy Queso

  A seasoned variety combining queso-style cheese flavor with a spicy profile. It represents the brand's expansion into bolder, more intensely seasoned snack flavors.

• Jalapeno cheese-flavored popped corn chip

  Jalapeno Popper

  A variety inspired by the flavor combination of jalapeno peppers and a creamy cheese filling. It is included in the documented current PopCorners assortment in the United States.

• Sour-cream-and-onion popped corn chip

  Sour Cream & Onion

  A classic savory seasoning profile applied to PopCorners' popped-corn chip base. The flavor broadens the line's appeal through a familiar combination used across the packaged-snack category.

• Barbecue-flavored popped corn chip

  Smokehouse BBQ

  A barbecue-seasoned variety with a smokehouse-oriented flavor identity. It gives the portfolio a more robust, barbecue-style option alongside the brand's cheese, salt, sweet, and spicy varieties.

• Sweet-and-spicy popped corn chip

  Sweet Chili

  A sweet-and-spicy flavor that has appeared in the PopCorners range. The available reference material identifies it as discontinued rather than part of the current assortment.

• 2023Breaking Bad Super Bowl LVII commercial

  United States

  PopCorners used a Super Bowl LVII advertisement to parody the television series Breaking Bad. The campaign connected the snack brand with a widely recognized entertainment property and used humor as its principal attention-building device.

  Outcome. The commercial became a notable part of PopCorners' advertising history and increased the brand's visibility during a high-profile United States media event.

  Source
• Celebrity-led advertising featuring Tahir Moore and Don Cheadle

  United States

  Later PopCorners advertising featured Tahir Moore and Don Cheadle. The creative work used recognizable performers and emphasized Cheadle's stated enthusiasm for the product.

  Source

• 2019

  PepsiCo acquisition of BFY BrandsM&A

  Background

  PopCorners was associated with BFY Brands before PepsiCo acquired that company in December 2019.

  Action taken

  PepsiCo acquired BFY Brands, thereby taking ownership of PopCorners and incorporating the brand into its snack portfolio.

  Aftermath

  PopCorners continued as an active brand under PepsiCo ownership. The available sources do not disclose transaction value or detailed post-acquisition operating changes.

  Source

1. 1PopCornersen.wikipedia.org