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A German global sportswear brand making athletic footwear, apparel, accessories, and sport-inspired lifestyle products.

Last updated November 4, 2026

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Overview

Puma is a German sportswear brand operated by PUMA SE and headquartered in Herzogenaurach, Bavaria. Its principal businesses are athletic footwear, apparel, and accessories, sold through wholesale partners, branded stores, digital commerce, and other distribution channels in more than 120 countries. The brand serves both performance-sport and lifestyle markets, with activity across football, running, training, basketball, motorsport, golf, and everyday sport-inspired clothing. Puma was established in 1948 by Rudolf Dassler after the dissolution of the Dassler brothers' joint footwear business. Rudolf's brother Adolf subsequently founded Adidas, creating one of the most consequential rivalries in sportswear. The split gave Puma a distinctive identity from the beginning: product innovation, athlete relationships, football visibility, and aggressive sports marketing were central to its development. The company's early football boots helped establish the brand in post-war Germany, while later associations with Olympic athletes, footballers, basketball player Walt Frazier, and Brazilian footballer Pelé expanded its international recognition. The brand's visual system includes the leaping cat logo and the Formstrip, a side-panel design introduced in 1958. Puma has repeatedly used these assets across technical products, archival footwear, collaborations, and casual collections. Its range now spans competition footwear and teamwear as well as sneakers, sports bras, tracksuits, outerwear, bags, balls, socks, and other accessories. Some products are designed primarily for athletic performance, while others translate sporting silhouettes and heritage designs into streetwear and fashion-oriented collections. Puma became publicly traded in 1986 and later converted its legal form into a Societas Europaea, becoming PUMA SE in 2011. The business expanded through acquisitions and partnerships, including Cobra Golf, Dobotex, Tretorn, and fashion designer Hussein Chalayan's business interests at different points. French luxury group Kering became a major shareholder in 2007, although Puma remains a separately listed operating company. Leadership changed several times in the 2010s and 2020s as the company balanced international growth, performance categories, brand heat, distribution, and profitability. Puma's global profile is built substantially through sponsorship. It has supplied or sponsored national teams, football clubs, athletes, leagues, Olympic organizations, and motorsport participants. The company has also used entertainment, music, fashion, and social-media collaborations to reach consumers beyond organized sport. Its relationship with the Israel Football Association generated a sustained boycott campaign by the Boycott, Divestment and Sanctions movement; Puma ended its sponsorship of the Israel national team in 2024. Puma remains an active international sportswear brand, with its corporate identity tied to speed, athletic performance, football heritage, and accessible sport-lifestyle design.

History

Puma's roots lie in Herzogenaurach, a Franconian town with a long shoemaking tradition. Rudolf Dassler and his younger brother Adolf, known as Adi, established Gebrüder Dassler Schuhfabrik in 1924. The enterprise began in their mother's laundry before moving to a dedicated facility. It specialized in sports shoes and gained attention through athlete use, most famously when American sprinter Jesse Owens wore Dassler shoes at the 1936 Berlin Olympics and won four gold medals. The brothers' relationship deteriorated during and after the Second World War. Their disagreements concerned both personal relations and the management of the business, and the partnership was dissolved in 1948. Adolf created Adidas, while Rudolf initially registered a new company as Ruda, a combination of his first name and surname. He soon changed the name to Puma Schuhfabrik Rudolf Dassler. The split turned Herzogenaurach into the home of two competing sports brands and created a rivalry that influenced the development of modern athletic marketing. Puma's first post-split products were football shoes. The company developed screw-in-stud boots, including the Super Atom, and gained visibility through West German football. Luxembourg middle-distance runner Josy Barthel won Puma's first Olympic gold medal at the 1952 Helsinki Games. The Formstrip, one of the brand's most enduring design elements, was introduced in 1958 and became both a structural feature and a recognizable trademark. Athlete sponsorship became a defining part of Puma's identity. At the 1968 Olympics, American sprinters Tommie Smith and John Carlos held their Puma Suede shoes during their podium protest supporting human rights and Black Americans. In 1970, Puma signed Pelé shortly before the FIFA World Cup despite an informal agreement intended to keep the two Dassler companies from bidding against each other for him. The famous televised moment in which Pelé tied his Puma King boots before a match gave the brand exceptional global exposure. Puma also supported Ugandan hurdler John Akii-Bua and expanded into basketball with the Puma Clyde, developed for Walt 'Clyde' Frazier in 1973. Puma became a public company in 1986, with shares listed in Frankfurt and Munich. The Dassler family later sold its controlling interest, and the company entered a period of broader institutional ownership. Puma acquired Tretorn in 2001 and later sold that business to Authentic Brands Group in 2015. Kering, then known as PPR, acquired a major stake in Puma in 2007 and launched a friendly takeover process. In 2008, Puma appointed designer Hussein Chalayan as creative director and acquired a majority interest in his fashion business. During the 2010s Puma broadened its portfolio and corporate structure. It acquired Cobra Golf and Dobotex in 2010, converted from an Aktiengesellschaft to a Societas Europaea in 2011, and adopted the name PUMA SE. New leadership emphasized international distribution, product categories, football, motorsport, running, and the connection between performance and lifestyle. The company continued to work with clubs, national teams, athletes, celebrities, designers, and entertainment partners. In the 2020s Puma remained a listed global sportswear business while facing the ordinary strategic pressures of a competitive market: maintaining brand momentum, managing wholesale and direct-to-consumer channels, developing performance credibility, and turning sports partnerships into sustained consumer demand. Arne Freundt became chief executive in 2022 and was replaced by Arthur Hoeld in 2025 after the company cited differing strategic views between Freundt and the supervisory board. Puma also ended its Israel national-team sponsorship in 2024 after a prolonged boycott campaign. The brand continues to combine technical sport products with archival sneakers, lifestyle apparel, and international marketing.

  • 2026

    Anta announces 29.06% stake purchase

    [6]

    Anta Sports announced an agreement to acquire a 29.06% stake in PUMA SE from Groupe Artémis, subject to completion conditions.

  • 2025

    Premier League match-ball partnership announced

    [1]

    Puma was selected to provide Premier League match balls from the 2025–26 season.

  • 2025

    Restructuring and CEO change

    [7]

    Arthur Hoeld became chief executive after Arne Freundt’s early departure, while PUMA undertook a restructuring focused on channels, inventory and brand desirability.

  • 2024

    Israel national-team sponsorship ends

    [1]

    Puma ended its sponsorship of the Israel national football team amid sustained boycott pressure.

  • 2023

    Leadership transition after Gulden’s departure

    [15]

    Arne Freundt succeeded Bjørn Gulden as chief executive after Gulden moved to adidas.

  • 2021

    KPL strategic partnership begins

    [8]

    PUMA began a three-year partnership with China’s King of Glory Professional League, supplying teamwear and activating around esports events.

  • 2018

    Basketball business relaunched

    [12]

    PUMA returned to basketball as part of its renewed performance and cultural strategy.

  • 2014

    Rihanna becomes creative partner

    [12]

    Rihanna joined PUMA as a women’s creative director and ambassador, strengthening the brand’s connection with fashion and music.

  • 2013

    Bjørn Gulden begins turnaround period

    [5]

    Under Gulden, PUMA emphasized product focus, sports credibility, distribution quality and the “Forever Faster” brand platform.

  • 2012

    Borussia Dortmund partnership begins

    [1]

    Puma became a supplier to Borussia Dortmund and later acquired a minority stake in the German football club.

Products and positioning

A globally accessible sports-performance and sport-lifestyle brand combining technical athletic products, football and motorsport credibility, archive-inspired footwear, and fashion and entertainment collaborations.

  • footwear · 1948

    Athletic footwear

    Puma's largest and most historically important category includes footwear for football, running, training, basketball, motorsport, golf, and everyday sport-lifestyle use. The assortment ranges from competition-oriented boots and performance shoes to archival sneakers such as the Suede and Clyde, allowing the brand to serve both athletes and casual consumers. Footwear for sports and training, alongside casual and lifestyle sneaker ranges.

  • football · 1948

    Football products

    Puma develops football boots, match balls, jerseys, training wear, goalkeeper products, and complete club and national-team kits. Its football identity is supported by long-running athlete, federation, league, and club relationships, with product families including King, Future, and Ultra boots.

  • apparel

    Sportswear apparel

    The apparel range includes training tops, shorts, leggings, sports bras, tracksuits, jackets, teamwear, and everyday clothing. Products are sold for performance use as well as for casual wear, often carrying the cat logo, Formstrip-inspired graphics, or football and motorsport references.

  • sport-lifestyle footwear · 1968

    Puma Suede

    The Suede is one of Puma's best-known low-profile sneakers. Originally associated with the brand's athletic heritage, it became particularly influential in street culture, music, skate, and fashion. Its simple upper and strong archival identity make it a recurring platform for colorways, collaborations, and cultural storytelling. The Suede is one of PUMA’s best-known low-profile sneakers. Originally linked to athletic footwear, it became influential in streetwear, music and youth culture because of its simple upper, broad color range and adaptable styling. The model has repeatedly been reissued and redesigned, allowing PUMA to use its archive while connecting the brand with contemporary collaborations and fashion-led consumers.

  • basketball and lifestyle footwear · 1973

    Puma Clyde

    Created for basketball player Walt 'Clyde' Frazier, the Clyde developed from Puma's basketball offering into a lasting lifestyle model. Its association with basketball, hip-hop, and youth culture has made it an important part of Puma's heritage footwear portfolio. The Clyde is a signature basketball shoe associated with New York Knicks player Walt “Clyde” Frazier. Its streamlined shape and connection to Frazier’s distinctive style made it important both as a performance product and as a lifestyle sneaker. The model remains part of PUMA’s basketball and archive storytelling.

  • Golf equipment and apparel · 2010

    Cobra Golf

    Cobra Golf is Puma's golf equipment and apparel business. The portfolio includes clubs, bags, balls, footwear, and clothing designed for recreational and competitive golfers, extending Puma's sports presence beyond footwear and team sports. Cobra Golf is PUMA’s golf-related business, offering clubs, accessories, footwear and apparel. It gives the group a specialist presence in golf while benefiting from PUMA’s broader sports marketing, retail and design capabilities.

  • accessories

    Sports accessories

    Puma sells bags, backpacks, hats, socks, balls, gloves, and other accessories that complement footwear and apparel. These products support training, travel, teamwear, and everyday use across both performance and lifestyle channels.

  • Sportswear and lifestyle apparel · 1968

    T7

    The T7 line is recognized for its contrast side stripes and track-inspired construction. It began as athletic apparel and later became a prominent part of PUMA’s lifestyle vocabulary. T7 products express the brand’s ability to move between training, casual wear and retro sports fashion.

  • Football footwear · 1952

    Football boots

    Football boots are a foundational PUMA category, extending from the early Super Atom to modern performance families. The range emphasizes traction, ball control, speed and lightweight construction, and is supported by PUMA’s long history of relationships with elite players, clubs and national teams.

  • Running footwear

    Running footwear

    PUMA’s running range serves road running, daily training and faster performance use. Products use the brand’s cushioning, energy-return and lightweight design technologies and support the wider “Forever Faster” positioning through links with elite runners and track competition.

  • Sports apparel and teamwear

    Performance apparel, jerseys, and team-related sportswear.

  • Footwear

    Athletic and sport-inspired footwear is a core part of PUMA’s product range.

  • Apparel

    Sportswear and lifestyle clothing for athletic activities and everyday wear.

  • Accessories

    Accessories complementing the brand’s sports and lifestyle ranges.

Controversies

  • 2022

    Report places PUMA on 2021 apparel complaint blacklist

    A report on the 2021 apparel-company rankings placed PUMA on the blacklist, citing poor complaint response and resolution performance. The article also recounts a consumer's allegation that replacement goods for a quality issue remained problematic and that PUMA forced a refund after three exchanges.

    Source

  • 2022

    Ransomware attack exposes Puma employee information stored with Kronos

    Reports and breach notifications said a ransomware attack on Kronos’s systems resulted in personal information belonging to 6,632 Puma employees being stolen. Puma said no customer data was affected. UKG/Kronos said it brought in cybersecurity experts, notified authorities, and communicated with impacted users.

    Source

  • 2021

    USOPC sues Puma over Olympic trademarks

    The US Olympic Committee (USOPC) sued Puma for trademark infringement, alleging the sportswear company had ‘declared war’ on Olympic trademarks.

    Source

  • 2020

    Ford recalls Puma SUVs over driver's airbag fault

    In February 2020, Ford confirmed that deliveries of the Puma crossover had been suspended and that vehicles already sold were to be recalled. The car maker had found issues with the driver's airbag retention springs, which could cause the safety device to become detached in a crash. The recall and delivery suspension applied to the Puma model, a vehicle unrelated to the Puma sportswear brand.

    Source

  • 2018

    Boycott campaign over Israel Football Association sponsorship

    The BDS movement accused Puma of complicity through its sponsorship of the Israel Football Association and alleged links to a distributor operating in Israeli settlements. Puma faced continuing public pressure and boycott calls, while the company maintained that sponsorship arrangements were sports partnerships.

    Source

Read more

Marketing campaigns

  • 2021PUMA x KPL

    China

    PUMA partnered with the King of Glory Professional League for three years, combining event rights, team apparel, player content, livestream exposure and localized designs for participating clubs.

    Outcome. The program was designed to increase relevance among young esports audiences and strengthen PUMA’s connection with Chinese youth culture.

    Source
  • 2018BDS boycott campaign

    International

    The Boycott, Divestment and Sanctions movement called for a boycott of Puma over its sponsorship of the Israel Football Association and its alleged relationship with an Israeli distributor operating in West Bank settlements.

    Outcome. The campaign continued for several years; Puma ended its Israel national-team sponsorship in 2024.

    Source
  • 2014Arsenal merchandising partnership

    United Kingdom · International

    Puma entered a major merchandising and kit partnership with Arsenal, described in the reference material as the largest such deal in Puma's history at the time.

    Outcome. The partnership ended in 2019.

    Source
  • 2014Rihanna and fashion-led women’s positioning

    Global

    PUMA used Rihanna’s creative and ambassadorial role to connect performance products with music, fashion and women’s style. The partnership helped make the brand more visible beyond traditional sports audiences.

    Outcome. The partnership produced strong cultural visibility and fashion-oriented products, including the Creeper line.

    Source
  • 2013Forever Faster turnaround platform

    Global

    PUMA refocused its brand around the ambition to be the fastest sports brand in the world. The strategy prioritized brand heat, stronger products, better channels, organizational efficiency and a clearer connection between sport and culture.

    Outcome. The strategy was associated with a period of renewed relevance and improved competitive standing, although later performance weakened after the leadership transition.

    Source
  • 1970Pelé pre-match boot-lacing activation

    Global football audience

    Puma arranged for Pelé to wear Puma King boots and tie their laces immediately before Brazil's 1970 World Cup quarter-final. Television cameras focused on the moment, creating unusually prominent exposure for the footwear brand.

    Outcome. The activation is widely regarded as a landmark in sports sponsorship and football advertising.

    Source
  • 1968Mexico City Olympic podium protest association

    United States · International

    Puma-sponsored sprinters Tommie Smith and John Carlos held their Puma Suede shoes during their silent podium protest for human rights and Black Americans at the 1968 Olympics. The event connected the brand with a globally visible act of political and social expression.

    Outcome. The protest became a lasting part of Puma's cultural history and the Suede's identity.

    Source

Brand decisions

  • 2026

    Agree to sell a 29.06% stake to Anta SportsM&A

    Background

    Groupe Artémis agreed to sell a substantial minority stake in PUMA SE as PUMA faced strategic and financial pressure and Anta pursued global multi-brand expansion.

    Action taken

    Anta Sports announced an approximately €1.5 billion cash purchase of 29.06% of PUMA SE, with completion subject to regulatory approval and customary conditions.

    Aftermath

    Anta would become PUMA’s largest single shareholder while PUMA would retain its brand identity and listed-company governance. No full takeover plan was announced.

    Purchase consideration. Approximately €1.5 billion for 29.06% (Announced January 2026; completion expected by end-2026 subject to conditions)

    Source

  • 2025

    Undertake a broad commercial restructuringStrategy

    Background

    PUMA reported weaker demand, excess inventory, promotional pressure and an overextended distribution structure.

    Action taken

    The company reduced exposure to damaging wholesale channels, lowered promotions in owned channels, cleaned inventory, improved organization and optimized costs.

    Aftermath

    Management said inventory normalization was expected to continue through 2026, while profitability and brand momentum remained under pressure.

    2025 sales and adjusted EBIT. €7.2962 billion sales; adjusted EBIT of -€165.6 million (FY 2025)

    Source

  • 2018

    Expand women’s positioning and return to basketballStrategy

    Background

    PUMA sought additional growth and cultural relevance beyond its established football, running and lifestyle businesses.

    Action taken

    The company increased attention to women’s products and communications and relaunched its basketball business.

    Aftermath

    These moves broadened PUMA’s product and audience strategy, with later collaborations linking sport to fashion and entertainment.

    Source

  • 2013

    Recenter the brand on “Forever Faster”Strategy

    Background

    PUMA was described as suffering from weak brand heat, unclear storytelling, soft channels and a weakened product engine.

    Action taken

    Management prioritized performance credibility, product focus, athlete and celebrity partnerships, channel quality and operational efficiency.

    Aftermath

    The repositioning supported a multi-year recovery and helped PUMA regain visibility as a major global sports brand.

    Source

  • 2011

    Convert the company to a Societas EuropaeaStrategy

    Background

    Puma sought a legal structure suited to its international European operations.

    Action taken

    The company converted from an Aktiengesellschaft to a Societas Europaea and adopted the name PUMA SE.

    Aftermath

    Puma retained its public-company status while operating under a pan-European legal form.

    Source

  • 2007

    Welcome PPR's strategic investment and takeover approachM&A

    Background

    Puma was a publicly traded sportswear company attracting interest from the French luxury group PPR.

    Action taken

    PPR acquired a major initial stake and announced a friendly offer for broader ownership.

    Aftermath

    PPR, later renamed Kering, became a major shareholder while Puma continued as a separately listed company.

    Source

  • 1970

    Sign Pelé despite the Pelé PactOther

    Background

    Puma and Adidas representatives had agreed informally not to bid against each other for Pelé because of the expected cost of competing for the world's most famous footballer.

    Action taken

    Puma signed Pelé and built a televised boot-lacing activation around him during the 1970 World Cup.

    Aftermath

    The agreement collapsed, but Puma received major international publicity and the episode became a defining moment in the Adidas–Puma rivalry.

    • Adidas — Adidas was angered by the breach and subsequent cooperation between the Dassler families deteriorated further.
    Source

  • 1948

    Create an independent Puma company after the Dassler splitStrategy

    Background

    Rudolf Dassler and Adolf Dassler separated their jointly operated footwear business after a breakdown in their relationship and differences over management.

    Action taken

    Rudolf established a separate company, initially registered as Ruda and subsequently renamed Puma Schuhfabrik Rudolf Dassler.

    Aftermath

    The split created Puma and Adidas and established a rivalry that shaped global sportswear marketing.

    • Adidas — Adolf Dassler established Adidas as the parallel company created by the separation.
    Source

Recent events

  • Reported

    Puma revises guidance[20]

    WWD reports that Puma revised its guidance amid continuing sales declines in Q3; the headline does not specify the revised guidance.

  • Unconfirmed

    Anta completes acquisition of 29.06% stake in PUMA SE, becoming its largest shareholder[21]

    Anta Group announced it has completed the share transfer for PUMA SE, paying 1.5055 billion euros in cash for a 29.06% stake and formally becoming the largest shareholder of PUMA SE, the company behind the global sports brand Puma. The transaction is a strategic minority investment and Anta did not obtain corporate control.

  • Anta completes acquisition of 29.06% stake in PUMA, becoming largest shareholder[22]

    Anta Sports announced on the evening of October 7 that it had completed the acquisition of a 29.06% stake in PUMA SE for EUR 1.5055 billion in cash, buying the shares held by the Pinault family investment company Artémis SAS. The transaction passed all required regulatory approvals and closing conditions, making Anta the largest shareholder of PUMA. The same day, PUMA officially confirmed Anta Sports as its new largest shareholder. Both sides stated that PUMA will remain independently operated, that Anta has no plan to launch a takeover bid, and that Anta only plans to seek appropriate seats on PUMA's supervisory board as a shareholder and strategic partner.

  • Anta completes acquisition of 29.06% stake in Puma for €1.5055 billion[23]

    On October 7, Anta Group announced it had completed the acquisition of a 29.06% stake in Puma for a cash consideration of €1.5055 billion, officially becoming Puma's largest shareholder. The transaction had obtained the relevant regulatory approvals and satisfied customary closing conditions. Anta said it will respect Puma's independent governance structure and brand autonomy, will seek an appropriate seat on Puma's supervisory board, and currently has no plans to launch a takeover offer.

  • Reported

    Anta completes acquisition of 29.06% stake in PUMA SE to become largest shareholder[24]

    Anta Group announced on the evening of October 7, 2026 that it had completed the acquisition of a 29.06% stake in PUMA SE from Artémis SAS, the Pinault family's investment company, for a cash consideration of 1.5055 billion euros, becoming Puma's largest shareholder. According to the announcement, the stake acquisition had obtained approvals from all relevant regulators and all customary closing conditions for the transaction had been met.

  • Anta completes acquisition of 29.06% stake in PUMA, becoming largest shareholder[25]

    On October 7, 2026, Anta Sports announced it had completed the closing of its cash acquisition of a 29.06% stake in German sportswear company PUMA SE for EUR 1.5055 billion, buying the shares from Artémis SAS, the Pinault family's investment vehicle, making Anta PUMA's largest shareholder. All regulatory approvals had been obtained and all closing conditions were met. Anta said it will seek seats on PUMA's supervisory board and has no current plan to launch a full takeover offer, and that it will respect PUMA's independent governance structure and brand autonomy.

  • Reported

    Puma unveils refreshed flagship store at VivoCity Singapore[26]

    Puma unveiled its renovated flagship store at VivoCity in Singapore, relocating from level two to a larger space on level one. The sportswear brand said the new concept is an all-in-one destination featuring footwear, apparel, and accessories across running, training, team sports, and motorsports categories.

  • Reported

    Anta announces agreement to acquire 29.06% stake in Puma for 1.5055 billion euros[27]

    On January 27, 2026, Anta announced it had reached a share purchase agreement with the Pinault family's Groupe Artémis to acquire a 29.06% stake in Puma for a cash consideration of 1.5055 billion euros, funded entirely from Anta's internal cash reserves. The price of 35 euros per share represented a premium of about 62% over Puma's pre-announcement closing price of 21.63 euros, and the stake makes Anta Puma's largest shareholder with board seats and influence over major decisions.

  • Reported

    Report places PUMA on 2021 apparel complaint blacklist[17]

    A report on the 2021 apparel-company rankings placed PUMA on the blacklist, citing poor complaint response and resolution performance. The article also recounts a consumer's allegation that replacement goods for a quality issue remained problematic and that PUMA forced a refund after three exchanges.

  • Reported

    Adidas strikes sponsorship deal with Italy's national soccer team[28]

    Adidas struck a sponsorship deal with the Italian national soccer team to kit out its teams from next year, replacing Puma. The agreement with the Italian Football Federation covers men's, women's, and esports teams.

Read more(38)

Sources54 sources

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  2. 2Puma company historyabout.puma.com
  3. 3PUMA corporate historyabout.puma.com
  4. 4PUMA corporate governanceabout.puma.com
  5. 5PUMA turnaround and celebrity strategy analysissocialbeta.com
  6. 6Anta Sports acquisition announcement coveragenews.cn
  7. 7PUMA 2025 restructuring and results reportluxe.co
  8. 8PUMA KPL partnership case studyopp2.com
  9. 9PUMA — Company informationabout.puma.com
  10. 10PUMA — Company historyabout.puma.com
  11. 11PUMA — This is PUMAabout.puma.com
  12. 12Super Atom football boot introducedbaike.baidu.com
  13. 13Expansion into sports textiles and T7 heritageyaok.com
  14. 14Dassler family sells majority stakecbndata.com
  15. 15Leadership transition after Gulden’s departurenews.qq.com
  16. 16Ford recalls Puma SUVs over driver's airbag faultdailymail.com
  17. 17Report places PUMA on 2021 apparel complaint blacklistfinance.sina.com.cn
  18. 18Ransomware attack exposes Puma employee information stored with Kronosindiatoday.in
  19. 19USOPC sues Puma over Olympic trademarksworldipreview.com
  20. 20Puma 修订业绩指引news.google.com
  21. 21安踏完成收购PUMA SE 29.06%股权，成为其最大股东mp.cnfol.com
  22. 22安踏完成收购彪马29.06%股权 成为第一大股东life.caijing.com.cn
  23. 23安踏完成以15.055亿欧元收购彪马29.06%股权hy.stock.cnfol.com
  24. 24安踏完成收购PUMA SE 29.06%股权 成为最大股东zaobao.com.sg
  25. 25安踏完成收购彪马29.06%股权，成为第一大股东qz.fjsen.com
  26. 26彪马在新加坡怡丰城揭幕翻新旗舰店insideretail.asia
  27. 27安踏公告以15.055亿欧元收购彪马29.06%股权163.com
  28. 28Adidas与意大利国家足球队达成赞助协议pmnewsnigeria.com
  29. 29Puma暂时停止在俄罗斯门店的运营capitalfm.africa
  30. 30Puma上调2021年销售展望rte.ie
  31. 31福特在英国推出配置较低的Puma Design车型carscoops.com
  32. 32开云集团出售彪马5.9%的股份rte.ie
  33. 33PUMA与Nickelodeon宣布Rugrats系列即将上市abcnews.com
  34. 34蔡依林演唱会赞助单位变更ent.sina.com.cn
  35. 35PUMA与Dreamville推出DREAMER竞赛sports.yahoo.com
  36. 36Myntra推出虚拟商城功能economictimes.indiatimes.com
  37. 37Gen.G与PUMA发布2020英雄联盟全球总决赛限量版队服prnasia.com
  38. 38内马尔加入彪马dailymail.com
  39. 39Gen.G与PUMA签署多年赞助合作prnasia.com
  40. 40PUMA发布PUMA X LIU WEN联名系列fashion.sina.com.cn
  41. 41PUMA 任命 Kareena Kapoor Khan 为品牌大使financialexpress.com
  42. 42Puma与First Mile合作推出可持续运动服饰系列businesstoday.in
  43. 43Puma宣布与J. Cole建立多年合作关系xxlmag.com
  44. 44Puma在印度推出首款智能手表timesnownews.com
  45. 45PUMA与Fossil Group合作推出智能手表fonearena.com
  46. 46PUMA签约Sunil Chhetri担任品牌大使indiantelevision.com
  47. 47PUMA签约Sunil Chhetri担任品牌大使business-standard.com
  48. 48亚马逊与彪马合作推出Care Offinance.sina.com.cn
  49. 49安踏收购彪马：第一大股东不等于控制权，非控制性整合怎么走-钛媒体官方网站tmtpost.com
  50. 50J. Cole Announces Partnership With Pumaclub937.com
  51. 51J. Cole Partners With Puma For New "Sky Dreamer" Silhouettehiphopwired.com
  52. 52J. Cole Signs On For Multi-Year Partnership With Pumafoxy99.com
  53. 53PUMA Names FC Barcelona Star Memphis Depay As New Global Ambassadorthesource.com
  54. 54Puma signs Kareena Kapoor Khan as brand ambassadorindiantelevision.com

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