Recent events
Recent events tied to this brand in public sources.
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2020
Myntra launches virtual mall feature
Myntra launched a virtual mall feature on its app, offering brands prominent display for an additional fee and an online experience modeled on official brand stores.
2020
Gen.G and PUMA unveil limited-edition 2020 World Championship uniform
Gen.G and PUMA unveiled a limited-edition uniform customized for Gen.G's League of Legends team for the 2020 League of Legends World Championship. The uniform was not for sale to the public.
2020
Neymar joins Puma
Neymar joined Puma and would wear Puma King boots and lifestyle products, serving as a brand ambassador off the pitch.
2020
Gen.G and PUMA sign multi-year sponsorship
Gen.G announced that it signed a multi-year sponsorship agreement with PUMA. PUMA will exclusively supply performance uniforms and related apparel to Gen.G's Korea-based teams and signed streamers; the products will also be offered for sale to fans and consumers.
2020
PUMA announces PUMA X LIU WEN collaboration collection
PUMA announced the PUMA X LIU WEN collaboration collection, designed with Liu Wen. The first and second product waves were scheduled to go on sale on May 29 and June 12, respectively.
2020
PUMA names Kareena Kapoor Khan brand ambassador
PUMA signed Kareena Kapoor Khan as the face of the brand. She was to promote the brand’s studio collection, a training apparel collection planned for yoga, barre and Pilates workouts.
2020
Puma and First Mile team up on sustainable sportswear collection
Puma teamed up with First Mile to create a sustainable sportswear collection made using recycled plastic.
2020
Puma releases recycled-plastic footwear and apparel collection
Puma's new collection of footwear and clothing made from recycled plastic was available at Puma stores, selected retailers and Puma's e-commerce site.
2020
Ford recalls Puma SUVs over driver's airbag fault
Ford confirmed that deliveries of the Puma crossover had been suspended and that vehicles already sold were to be recalled after the car maker found issues with the driver's airbag retention springs, which could cause the safety device to become detached in a crash.
2020
Puma announces multi-year partnership with J. Cole
Puma and J. Cole announced a multi-year partnership. Puma said Cole would be involved in product creation, marketing campaigns and cultural guidance.
2020
Puma releases Sky Dreamer basketball sneaker
Puma's Sky Dreamer sneaker was on sale at a retail price of $130 when the article reported its release alongside the partnership announcement.
2020
Puma launches its first smartwatch in India
Puma launched its first smartwatch in India in collaboration with Fossil. The Puma Smartwatch was priced at Rs 19,995 and offered through Puma stores, Flipkart and Puma.com.
2020
PUMA and Fossil Group partner on smartwatch launch
PUMA partnered with Fossil Group to launch PUMA's first smartwatch in India.
2020
PUMA launches its first smartwatch in India
PUMA launched its first smartwatch in India, the PT9100, featuring Wear OS, heart-rate tracking and GPS.
2019
PUMA signs Sunil Chhetri as brand ambassador
PUMA announced a three-year deal with Sunil Chhetri, who joined the brand as a player and brand ambassador.
2019
PUMA signs Sunil Chhetri as brand ambassador
Indian men's football team captain Sunil Chhetri signed a three-year deal with PUMA to become a PUMA player and brand ambassador.
2019
Amazon and Puma partner on Care Of
Amazon and Puma signed an agreement to collaborate on launching the Care Of sportswear brand.
2019
Care Of collection debuts on Amazon
The Care Of sportswear collection, comprising 50 products, began appearing on Amazon's platform on September 23, 2019.