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Pure Electric

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Retailer / private label

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An electric bike retailer in the UK.

Last updated September 2, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Pure Electric is an electric bike retailer in the UK.

Recent events

  • Reported

    Bikmo and Pure Electric partner to provide free e-bike cover[1]

    Bikmo and Pure Electric announced a partnership under which Pure Electric e-bike purchasers can access 14 days of cover from Bikmo at no charge.

  • Reported

    Pure Electric appoints Peter Kimberley as CEO[2]

    Pure Electric appointed Peter Kimberley as chief executive officer, taking over responsibility for running the business from founder Adam Norris. Norris will continue working in the business, focusing on strategy, customer retail experience and corporate customers.

Read more

Sources2 sources

  1. 1Bikmo 与 Pure Electric 合作提供免费电动自行车保险bikebiz.com
  2. 2Pure Electric任命Peter Kimberley为首席执行官bikebiz.com

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