REDMAGIC

Sub-brand

A gaming-focused consumer electronics brand best known for high-performance smartphones with active cooling and gaming controls.

Last updated November 4, 2026

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Overview

REDMAGIC (styled as REDMAGIC, Chinese: 红魔; pinyin: Hóngmó; lit. 'Red demon') is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in April 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones and has expanded into tablets, laptops, and gaming accessories. Since its founding, REDMAGIC has positioned itself as a performance-first brand for gamers, with a motto of "Win More Games." The brand's products are known for their aggressive cooling solutions, high-refresh-rate displays, and shoulder triggers. Its operating system, branded as RedMagicOS, is closed source. REDMAGIC competes with other gaming phone brands such as ROG Phone, Black Shark, and Legion. REDMAGIC's product line includes the flagship Redmagic 11 Pro (2025), equipped with Snapdragon 8 Elite Gen 5 and a 7,500 mAh battery, the Redmagic 11 Air (2025) with a transparent design and 7,000 mAh battery, and the Astra 2 Gaming Tablet. The brand also offers gaming laptops like the Redmagic Titan 16 Pro, tablets like the Nova Gaming Tablet and Astra Gaming Tablet, and accessories such as the Cryo Cooler 8 Series and Shadow Blade Gamepad 3. REDMAGIC products are sold in over 30 countries, though the brand has limited retail availability in some regions, with most sales occurring online. The brand has filed over 3,600 patents related to cooling systems, battery breakthroughs, and in-game tools. Reviews often note competitive pricing and gaming-focused innovations, but trade-offs in camera performance and software updates compared to mainstream smartphones.

History

REDMAGIC was established in April 2018 by Nubia Technology to address the emerging gaming-smartphone category. Nubia itself operated as an affiliate of ZTE Corporation, giving REDMAGIC a connection to an established Chinese telecommunications and consumer-device group while allowing the new brand to develop a more specialized identity. Rather than competing primarily on camera systems, thinness, or luxury materials, REDMAGIC emphasized gaming performance, cooling, physical ergonomics, display responsiveness, and software features intended for extended play. The first Redmagic Phone established the brand’s visual and functional direction. It used gaming-oriented styling, RGB illumination, and an ergonomic design intended to be comfortable during landscape play. In 2019, the Redmagic Mars added shoulder triggers and liquid-cooling technology, features that made the device more comparable to a dedicated gaming controller than a conventional smartphone. The Mars also gained recognition from several technology publications during CES 2019, helping the young brand attract attention outside China. The Redmagic 3 generation continued the emphasis on thermal performance by introducing an active cooling fan alongside liquid-cooling technology. This approach became one of the brand’s most recognizable differentiators. In 2020, the Redmagic 5G combined an internal fan with 5G connectivity and a 144 Hz display, placing the brand among the early smartphone makers to promote very high refresh rates as a gaming feature. The device demonstrated REDMAGIC’s broader strategy: use high-end mobile chipsets and display components, then add specialized hardware that conventional flagship phones generally omitted. The 2021 Redmagic 6 series increased the refresh rate to 165 Hz and upgraded the fan system. Subsequent generations continued the cycle of processor updates, faster panels, improved touch response, larger batteries, and more sophisticated cooling. The 7 series brought under-display camera technology to the product family. The 8 Pro used Snapdragon 8 Gen 2 and a 6,000 mAh battery, while the 9 Pro moved to Snapdragon 8 Gen 3, a 6,500 mAh battery, and ICE 13 cooling. These products reinforced the brand’s performance-first positioning but also exposed the trade-offs of a specialist design: large dimensions, gaming-centric styling, and software that could feel less refined than that of mainstream flagship manufacturers. REDMAGIC broadened its scope in 2024. The brand introduced the Titan 16 Pro gaming laptop and Nova Gaming Tablet, while Nubia introduced the RedMagic Tablet 3D Explorer Edition with glasses-free 3D capabilities, dual 3D cameras, and eye tracking. In November 2024, the REDMAGIC 10 Pro launched with Snapdragon 8 Elite, a 144 Hz AMOLED screen, customizable shoulder controls, and ICE-X cooling. The company subsequently continued its smartphone and tablet development, including the 10S Pro in 2025 and the Astra Gaming Tablet in June 2025. Later product references include the REDMAGIC 11 family and 11S family, although detailed launch and market information is not established in the supplied reference material. The brand’s operating model is strongly digital and international in aspiration, but its availability is uneven. Direct official shipping is absent from many countries, particularly in parts of South America, Africa, Asia, and Oceania. In the United Kingdom and other markets, consumers may encounter official online sales, marketplace listings, imports, or used-device retailers rather than the dense physical distribution networks available to larger mainstream brands. This limited retail footprint can contribute to stock and shipping complaints, but the supplied material does not establish verified sales figures or a formal corporate response. Today, REDMAGIC remains an active gaming hardware brand within the Nubia and wider ZTE ecosystem. Its principal identity continues to rest on high-performance gaming phones with active cooling, high-refresh-rate displays, shoulder controls, and large batteries, supported by an expanding range of tablets, laptops, chargers, power products, and gaming accessories.

2025
REDMAGIC Astra Gaming Tablet launches
[1]Redmagic - Wikipediaen.wikipedia.org
The Astra extends REDMAGIC’s tablet range and competes in the compact gaming-tablet segment.
2024
REDMAGIC enters gaming laptops and tablets
[1]Redmagic - Wikipediaen.wikipedia.org
The Titan 16 Pro gaming laptop and Nova Gaming Tablet broaden the brand’s hardware range.
2024
RedMagic Tablet 3D Explorer Edition is introduced
[1]Redmagic - Wikipediaen.wikipedia.org
Nubia introduces a RedMagic-branded entertainment tablet with autostereoscopic 3D, dual 3D cameras, and eye tracking.
2024
REDMAGIC 10 Pro launches
[1]Redmagic - Wikipediaen.wikipedia.org
The 10 Pro brings Snapdragon 8 Elite, a 144 Hz AMOLED display, customizable shoulder controls, and ICE-X cooling.
2023
Redmagic 8 Pro emphasizes endurance and flagship performance
[1]Redmagic - Wikipediaen.wikipedia.org
The 8 Pro uses Snapdragon 8 Gen 2 and a 6,000 mAh battery.
2023
Redmagic 9 Pro introduces ICE 13 cooling
[1]Redmagic - Wikipediaen.wikipedia.org
The 9 Pro adopts Snapdragon 8 Gen 3, a 6,500 mAh battery, and the ICE 13 cooling system.
2021
Redmagic 6 series reaches 165 Hz
[1]Redmagic - Wikipediaen.wikipedia.org
The 6 series introduces a 165 Hz display and a higher-speed cooling fan.
2020
Redmagic 5G launches
[1]Redmagic - Wikipediaen.wikipedia.org
The 5G model features a 144 Hz display, internal fan, and 5G connectivity.
2019
Redmagic Mars adds shoulder triggers
[1]Redmagic - Wikipediaen.wikipedia.org
The Redmagic Mars adds gaming shoulder triggers and liquid-cooling technology and receives recognition from technology media at CES 2019.
2019
Redmagic 3 series introduces active fan cooling
[1]Redmagic - Wikipediaen.wikipedia.org
The Redmagic 3 series combines an active internal fan with liquid cooling and a 90 Hz display.
2018
REDMAGIC is established
[1]Redmagic - Wikipediaen.wikipedia.org
Nubia Technology launches REDMAGIC as a sub-brand aimed at the gaming-smartphone market.
2018
First Redmagic Phone released
[1]Redmagic - Wikipediaen.wikipedia.org
The debut phone introduces gaming-oriented ergonomics, RGB lighting, and active cooling.

Products and positioning

A specialist, performance-first gaming hardware brand offering high-refresh-rate displays, active cooling, gaming controls, large batteries, and flagship mobile processors, generally with more aggressive pricing than some premium gaming-phone competitors.

Gaming smartphones · 2018
REDMAGIC gaming smartphones
The core REDMAGIC product line combines flagship mobile processors with high-refresh-rate AMOLED displays, large batteries, gaming shoulder triggers, and active or advanced thermal systems. Across generations, the range has included RGB lighting, liquid cooling, internal fans, under-display cameras, and gaming-focused software controls. The phones are designed primarily for users who value sustained frame rates and responsiveness over camera leadership, compact dimensions, or mainstream design conventions.
Gaming smartphone · 2020
REDMAGIC 5G
Released in 2020, the REDMAGIC 5G paired fifth-generation mobile connectivity with a 144 Hz display and an internal cooling fan. It was an important product for the brand because it brought together the major elements of its gaming proposition: fast display response, active thermal management, and high-end mobile performance.
Gaming smartphone · 2021
REDMAGIC 6 series
The 2021 6 series advanced REDMAGIC’s display specification to 165 Hz and used a faster cooling fan than earlier models. The series represented the brand’s continued effort to make refresh rate and thermal performance central selling points for competitive and extended mobile gaming.
Gaming smartphone · 2023
REDMAGIC 8 Pro
The 8 Pro used Qualcomm’s Snapdragon 8 Gen 2 platform and a 6,000 mAh battery. It continued the brand’s emphasis on high sustained performance and long gaming sessions while retaining the distinctive gaming-phone form factor and thermal design.
Gaming smartphone · 2023
REDMAGIC 9 Pro
The 9 Pro introduced Snapdragon 8 Gen 3 performance, a 6,500 mAh battery, and the ICE 13 cooling system. It exemplified REDMAGIC’s practice of pairing current flagship silicon with specialized cooling hardware and gaming controls.
Gaming smartphone · 2024
REDMAGIC 10 Pro
Launched in late 2024, the 10 Pro features Qualcomm’s Snapdragon 8 Elite processor, a 144 Hz AMOLED display, customizable shoulder triggers, and the ICE-X cooling system. The model continued REDMAGIC’s performance-first strategy while targeting premium mobile gaming users.
Gaming laptop · 2024
REDMAGIC Titan 16 Pro
Introduced in 2024, the Titan 16 Pro represents REDMAGIC’s expansion from handheld gaming devices into larger gaming computers. The supplied reference material identifies it as a gaming laptop but does not provide verified detailed specifications.
Gaming tablet · 2024
REDMAGIC Nova Gaming Tablet
The Nova Gaming Tablet, launched in 2024, extends the brand’s gaming proposition to a larger-screen format. It is intended for users seeking a dedicated gaming display and higher-performance hardware than a conventional entertainment tablet.
Gaming tablet · 2025
REDMAGIC Astra Gaming Tablet
Launched in June 2025, the Astra is positioned in the compact gaming-tablet segment and has been described as a competitor to the Lenovo Legion Tab. The supplied material does not establish a complete specification or regional product matrix.
Gaming and power accessories
REDMAGIC accessories and Dao products
The accessory portfolio includes gaming peripherals, chargers, GaN power products, wireless charging stands, power banks, and audio products such as TWS earbuds. Referenced Dao products include 165 W, 80 W, and 65 W GaN devices, a wireless stand, a power bank, and Cyberbuds.

Controversies

2026
Red Magic 11 Pro Removed from 3DMark Rankings Over Benchmark 'Cheating'
3DMark detected that the Red Magic 11 Pro series identified benchmarking software during tests and lifted thermal throttling limits; measured performance differed by about 24% and body temperature exceeded 50°C, so it removed the device from its rankings. Nubia responded that a 'Dark Mode' allows users to manually enable equivalent performance. The brand's reputation was damaged.
Source
2020
Red Magic 3's Promised '5G Armor' Accessory Delayed
The Red Magic 3 was promoted as able to use 5G networks when connected to a '5G Armor' accessory, but one year after launch the accessory was still not on the market. Customer service said there were no plans due to technical limitations, and consumers complained it was an 'empty promise.' Lawyers said it could constitute false advertising.
Source

2024
Expand beyond smartphonesStrategy
Background
REDMAGIC’s identity had been built primarily around gaming phones, but the broader gaming market offered opportunities in tablets, laptops, and accessories.
Action taken
The brand introduced the Titan 16 Pro gaming laptop and Nova Gaming Tablet, while related RedMagic products also explored glasses-free 3D entertainment.
Aftermath
The move broadened REDMAGIC’s potential ecosystem but also placed the brand in additional hardware categories with established competitors.
Source
2024
Launch the REDMAGIC 10 ProProduct launch
Background
The next smartphone generation was developed around Qualcomm’s new flagship mobile platform and continued demand for high-performance gaming hardware.
Action taken
REDMAGIC launched the 10 Pro with Snapdragon 8 Elite, a 144 Hz AMOLED display, customizable shoulder triggers, and ICE-X cooling.
Aftermath
The model maintained the brand’s flagship gaming-phone positioning and its emphasis on specialized thermal engineering.
Source
2020
Add 5G, 144 Hz display, and internal fan coolingProduct launch
Background
As gaming phones moved toward faster networks and higher refresh rates, REDMAGIC sought to differentiate its product through both display performance and sustained thermal capacity.
Action taken
The company launched the REDMAGIC 5G with 5G connectivity, a 144 Hz display, and an internal cooling fan.
Aftermath
The product strengthened REDMAGIC’s reputation for aggressive gaming specifications and hardware-based thermal management.
Source
2018
Create a dedicated gaming-device sub-brandStrategy
Background
Nubia established REDMAGIC to target gaming smartphones as a distinct market rather than treating gaming features as a minor variation of a general-purpose phone.
Action taken
The brand focused its product identity on high performance, gaming ergonomics, RGB design, specialized controls, high-refresh-rate displays, and active cooling.
Aftermath
The strategy produced a recognizable specialist brand that competed with ASUS ROG Phone, Black Shark, and Lenovo Legion in gaming phones.
Source

Recent events

2026.10.15
Reported2026.10.15
Red Magic launches 5K MiniLED monitor at same event[9]红魔发布5K MiniLED显示器163.com
At its October 15, 2026 launch event, Red Magic also introduced a 5K MiniLED monitor, described as the world's first MiniLED monitor with 5,184 local dimming zones, supporting 5K 180Hz / 2K 330Hz dual modes with HDR 1400 nits, priced at 6,499 yuan.
2026.10.15
Reported2026.10.15
Red Magic launches Red Magic 12 Pro+ gaming smartphone in China[9]红魔发布5K MiniLED显示器163.com
On October 15, 2026, Red Magic officially launched its new esports flagship smartphone, the Red Magic 12 Pro+, in China, with spot sales starting at 18:00 the same day. It comes in three transparent colorways plus a limited GOLDEN SAGA edition (24GB+1TB). Official pricing is 6,999 yuan for 12GB+256GB, 7,999 yuan for 16GB+512GB and 8,999 yuan for 16GB+1TB, dropping to 6,499/7,499/8,499 yuan with the national subsidy. The phone features what the company says is the only true under-display full screen in the Android camp, co-developed with BOE, and an ICE cooling system combining a fan and liquid cooling.
Unconfirmed
Reported2026.01.03
Redmagic unveils Golden Saga Edition gaming devices in China[10]红魔在中国发布Golden Saga Edition游戏设备ubergizmo.com
Redmagic unveiled a new premium variant for China, the Redmagic 11 Pro Plus Golden Saga Edition smartphone, accompanied by the Redmagic Gaming Tablet 3 Pro Golden Saga Limited Edition. The smartphone is sold in a special gift box priced at 9,899 yuan (approximately $1,414).
2021.03.04
Reported2021.03.04
Tencent RedMagic 6 and RedMagic 6 Pro unveiled[11]腾讯红魔 6 和红魔 6 Pro 发布phandroid.com
Nubia and Tencent unveiled the Tencent RedMagic 6 and Tencent RedMagic 6 Pro gaming smartphones. The phones were available for pre-order in China starting March 4, with sales scheduled to begin March 11.
2021.03.04
Reported2021.03.04
Nubia and Tencent partner on RedMagic 6 smartphones[11]腾讯红魔 6 和红魔 6 Pro 发布phandroid.com
Nubia partnered with Tencent to unveil the Tencent RedMagic 6 and Tencent RedMagic 6 Pro gaming smartphones in China.
2021.01.27
Reported2021.01.27
RedMagic 6 and Tencent Games announce strategic partnership[12]红魔6与腾讯游戏宣布达成战略合作finance.sina.com.cn
Nubia announced that RedMagic gaming phones had entered a strategic partnership with Tencent Games; the parties said they would work together to provide consumers with an improved gaming experience.
2020.08.14
Reported2020.08.14
RedMagic 5G receives a limited-time price reduction[13]红魔5G限时降价300元tech.sina.com.cn
The article reported a limited-time 300-yuan price reduction on four RedMagic 5G configurations.
2020.07.29
Reported2020.07.29
Nubia unveils Red Magic 5S, Nubia Watch and accessories[14]努比亚发布Red Magic 5S、Nubia Watch及配件propakistani.pk
At a launch event, Nubia unveiled the Red Magic 5S gaming phone, Nubia Watch and other gadgets and accessories. The Nubia Watch was reported as set to go on sale August 5.
2020.07.25
Reported2020.07.25
Red Magic 5S adds a virtual gamepad to screen projection[15]红魔 5S 投屏功能新增虚拟手柄tech.sina.com.cn
Red Magic 5S received an upgraded screen-projection feature that adds a virtual gamepad when the phone is wirelessly projected to a television, with six controller styles and adjustable control-area size.
2020.03.12
Reported2020.03.13
Red Magic launches Red Magic 5G gaming phone[16]红魔发布红魔5G游戏手机tech.sina.com.cn
Red Magic formally released its Red Magic 5G gaming phone, featuring a 144Hz refresh-rate screen, on March 12.

Sources25 sources

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