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Roborock US

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Roborock US is the United States online store of Roborock, offering robot vacuums and cordless stick vacuums.

Last updated November 4, 2026

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Overview

Roborock US is the United States online storefront for Roborock, the brand of Beijing Roborock Technology Co., Ltd. The company was founded in July 2014 and specializes in the research, development, and production of products designed to make people's lives more comfortable, including robot vacuums and cordless stick vacuums. Roborock is headquartered in Beijing, with R&D and branch offices in Shanghai and Shenzhen, and an international office in Hong Kong. The US store sells Roborock robot vacuum models such as the Saros 10R, Q10 S5+, Qrevo CurvX, Qrevo S5V, and Saros 20, along with accessories such as the main brush for Qrevo series vacuums.

History

Beijing Roborock Technology Co., Ltd. (Roborock) was founded in July 2014. In September 2014, the company received investment from Xiaomi and became a member enterprise of the Xiaomi ecological chain. In September 2016, the Mi Home Robotic Vacuum Cleaner, its first product, was launched. Roborock is headquartered in Beijing, with R&D and branch offices in Shanghai and Shenzhen, and an international office in Hong Kong. The company designs robot vacuums and cordless stick vacuums intended to reduce time spent on chores. Roborock US operates as the brand's United States online store, offering models such as the Saros 10R, Q10 S5+, Qrevo CurvX, Qrevo S5V, and Saros 20, as well as accessories like the main brush for Qrevo series vacuums.

  • 2016

    Mi Home Robotic Vacuum Cleaner, Roborock's first product, is launched and becomes the bestselling robotic cleaner in China.

  • 2014

    Beijing Roborock Technology Co., Ltd. is founded.

  • 2014

    Roborock receives investment from Xiaomi and becomes a member enterprise of the Xiaomi ecological chain.

  • Roborock establishes R&D and branch offices in Shanghai and Shenzhen and an international office in Hong Kong.

  • Roborock US operates us.roborock.com as the company's United States direct-to-consumer store.

Products and positioning

Advanced technology for the home to make life easier, with smart and capable products.

  • Roborock Saros 10R

  • Roborock Q10 S5+

  • Roborock Qrevo CurvX

  • Roborock Qrevo S5V

  • Roborock Saros 20

  • Roborock Main Brush for Qrevo series

Controversies

  • 2026

    Robot vacuum scratched floor tiles; court finds product defect and orders compensation

    A consumer sued, alleging that a Roborock P10S Pro robot vacuum left circular scratches on floor tiles and that she chased the machine for an hour to film evidence. The court found the vacuum's rotating path matched the scratches, constituting a product defect, and ordered Roborock to pay 2,000 yuan; after Roborock withdrew its appeal, the first-instance judgment took effect. Several other consumers complained that the P20 series scratched floors, while Roborock said testing showed the product would not directly scratch the floor. Roborock made the payment in October 2025; the case sparked discussion about robot vacuum product safety.

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