Selfridges
A British luxury department-store chain celebrated for theatrical retail, fashion-led merchandising, landmark architecture and innovative customer experiences.
Last updated November 4, 2026
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Overview
Selfridges is a British luxury department-store chain whose flagship is located on Oxford Street in central London. The business was established by American retail entrepreneur Harry Gordon Selfridge, and its original store opened to the public on 15 March 1909. From the beginning, Selfridges treated shopping as entertainment and social activity rather than a purely functional transaction. Its large windows, carefully staged displays, welcoming store environment and prominent placement of beauty products helped make the department store a cultural destination as well as a place of commerce. The Oxford Street building was designed principally by Daniel Burnham, with contributions from Francis Swales, R. Frank Atkinson and Thomas Smith Tait. Its early steel-frame construction reflected the influence of American department-store architecture. The building remains one of London's most recognizable retail landmarks and is closely associated with the Selfridges name. Its windows have regularly been used for artistic, seasonal and promotional installations, while the store has hosted demonstrations, exhibitions, restaurants, rooftop events and other experiences intended to attract visitors beyond conventional shopping. The company expanded through a network of provincial stores during the early twentieth century, but most of those locations were sold to the John Lewis Partnership in 1940. The Oxford Street operation was acquired by Lewis's in 1951 and then became part of the Sears Group in 1965. Under Sears, the Selfridges business was separated from Lewis's in the 1990s and resumed expansion. Stores opened at the Trafford Centre near Manchester in 1998, in Manchester city centre in 2002 and at Birmingham's Bullring in 2003. The Birmingham location became particularly notable for its Future Systems-designed facade, clad in thousands of aluminium discs. Canadian businessman Galen Weston acquired the chain in 2003 for £598 million. Selfridges subsequently operated within the broader Selfridges Group, alongside retail businesses including Brown Thomas, Arnotts, Holt Renfrew and de Bijenkorf. The group emphasized investment in existing flagship stores, luxury fashion, beauty, accessories, food, home products and experiential retail rather than pursuing every proposed new-store opportunity. The Weston family placed Selfridges Group up for sale in 2021. In December of that year, the majority of the group was agreed for sale to a joint venture between Thailand's Central Group and Austria's Signa Holding, with completion reported in August 2022. Following Signa's financial collapse, Saudi Arabia's Public Investment Fund acquired Signa's interest. The ownership structure described in the reference material leaves Central Group with a 60 percent stake and PIF with 40 percent. Selfridges continues to operate physical department stores in London, Manchester and Birmingham, together with digital retail activity, and positions itself around luxury, creativity, discovery and distinctive service rather than discount-led department-store retailing.
History
Harry Gordon Selfridge founded Selfridges as an ambitious London department store intended to bring American retail techniques and a more theatrical shopping culture to Britain. The Oxford Street store, designed principally by Daniel Burnham, opened on 15 March 1909. Its design, scale and marketing distinguished it from more conventional shops. Selfridge encouraged visitors to browse merchandise, treated customers as guests and used dramatic window displays, publicity and in-store events to turn the store into a public attraction. The business quickly became associated with novelty and spectacle. In 1909, Louis Blériot's Blériot XI monoplane was displayed at the store after his cross-Channel flight, attracting large crowds. In 1925, John Logie Baird demonstrated moving silhouette images by television from the building. During the 1920s and 1930s, the roof reportedly accommodated gardens, cafés, a miniature golf course, a fashion-show space and an all-female gun club. During the Second World War, the basement served as an air-raid shelter, while a SIGSALY secure communications installation used for protected transatlantic conferences was also housed there from 1943. Selfridges created a provincial-store subsidiary in 1926 and eventually operated a substantial network outside London. Those smaller provincial stores were sold to the John Lewis Partnership in 1940. Lewis's acquired the Oxford Street business in 1951 and expanded the Selfridges name through additional locations. In 1965, Lewis's and Selfridges came under the ownership of the Sears Group, controlled by Charles Clore. Sears later separated Selfridges from Lewis's, and the brand introduced renewed visual identity and expansion plans during the 1990s. The first modern expansion outside London opened at the Trafford Centre in Greater Manchester in 1998. A Manchester city-centre store at Exchange Square followed in 2002, and a Birmingham Bullring store opened in 2003. The Birmingham building, designed by Future Systems, became an architectural attraction because of its facade of approximately 15,000 spun-aluminium discs. Proposed locations in cities including Glasgow, Leeds, Liverpool and Dublin did not all proceed; the Glasgow site was eventually sold. Galen Weston acquired Selfridges in 2003 for £598 million. Under Weston ownership, investment concentrated on the established stores, especially the Oxford Street flagship, while the wider Selfridges Group connected the business with other premium department-store operations in Ireland, Canada and the Netherlands. The retailer continued to develop temporary restaurants, rooftop attractions, artistic window schemes, designer collaborations and digital retail. The Weston family began a sale process in 2021. The majority of Selfridges Group was sold to Central Group and Signa, with the transaction completed in August 2022. Signa's subsequent financial collapse led to the transfer of its Selfridges interest to Saudi Arabia's Public Investment Fund. The resulting ownership described in available reference material is Central Group at 60 percent and PIF at 40 percent. The brand remains active, with its London, Manchester and Birmingham stores and online operation supporting a luxury department-store proposition built around fashion, beauty, food, home, design and cultural experience.
- 2024
PIF joins ownership
[1]Saudi Arabia's Public Investment Fund acquires Signa's interest after Signa's bankruptcy, becoming co-owner with Central Group.
- 2022
Central Group and Signa acquisition completed
[1]The majority sale to a Central Group and Signa joint venture is completed on 23 August.
- 2021
Sale process announced
[1]The Weston family puts Selfridges Group up for sale, with the business widely valued at approximately £4 billion.
- 2003
Birmingham Bullring opens
[1]Selfridges opens its distinctive Future Systems-designed Bullring store and is acquired by Galen Weston for £598 million.
- 2002
Manchester Exchange Square opens
[1]The brand opens a city-centre Manchester store at Exchange Square.
- 1998
Trafford Centre expansion
[1]Selfridges opens a large anchor department store at the Trafford Centre in Greater Manchester.
- 1965
Sears Group takeover
[1]Lewis's and Selfridges become part of the Sears Group under Charles Clore.
- 1951
Oxford Street acquired by Lewis's
[1]The Liverpool-based Lewis's department-store chain acquires the original Selfridges store.
- 1940
Provincial stores sold
[1]The company's smaller provincial stores are sold to the John Lewis Partnership.
- 1925
Early television demonstration
[1]John Logie Baird gives a public demonstration of moving silhouette images by television from the store.
Products and positioning
High-end, fashion-forward department store combining luxury merchandise with culture, design, entertainment and experiential retail.
Fashion
Luxury fashion
Selfridges' core offer includes designer and contemporary womenswear, menswear and childrenswear, supported by seasonal edits, exclusive products and fashion-led merchandising. The retailer uses its stores and online platform to combine established luxury houses with emerging and directional labels.
Beauty
Beauty
Beauty has historically been a prominent part of the Selfridges proposition. The range includes fragrance, skincare, cosmetics, haircare and specialist beauty brands, presented through counters, services, discovery spaces and online shopping.
Home
Home and lifestyle
The retailer sells furniture, interiors, household accessories, technology-related lifestyle products, gifts and design objects. These categories support Selfridges' broader positioning as a department store for curated living rather than solely a fashion outlet.
Food and dining
Food and hospitality
Food halls, restaurants, cafés and temporary hospitality concepts extend the brand beyond merchandise. Food and dining have also been used as part of the store's experience-led programming and destination-retail strategy.
Circular fashion · 2020
Fashion rental
In 2020, Selfridges partnered with HURR to offer a selection of luxury fashion items for short-term hire. The initiative presented rental as an alternative access model for customers interested in flexibility and more conscious consumption.
Controversies
2015
Anti-homeless spikes controversy
A Manchester store attracted public criticism after installing anti-homeless spikes.
2013
Manchester staff suspension
A Manchester shop assistant was suspended after refusing to serve a friend of Tommy Robinson, according to the reference account.
2010
Alexander McQueen display criticism
Selfridges apologized for a Manchester display showing an Alexander McQueen garment on a gallows-like structure, considered insensitive because the designer had recently died by suicide.
2009
Foie gras sales controversy
Animal-welfare campaigners protested Selfridges' sale of foie gras. The retailer subsequently agreed to stop selling the product.
Marketing campaigns
- 2014Goldie Bear
United Kingdom
A Kate Moss-designed Paddington Bear installation appeared in the Christmas windows and was later auctioned for charity.
Outcome. Raised funds for the National Society for the Prevention of Cruelty to Children.
- 2012Big Rooftop Tea and Golf Party
United Kingdom
The Oxford Street roof hosted an afternoon-tea concept and a nine-hole golf course featuring London landmarks represented as cake obstacles.
Outcome. Extended Selfridges' tradition of combining food, spectacle and retail promotion.
- 2011Truvia rooftop boating lake
United Kingdom
A Truvia-sponsored rooftop installation included an emerald-green boating lake, waterfall, boat-up cocktail bar and stevia plants.
Outcome. Created a high-visibility experiential activation on the Oxford Street roof.
- 2009The Restaurant on the Roof
United Kingdom
Selfridges revived its Oxford Street rooftop as a temporary restaurant and entertainment venue.
Outcome. Reinforced the brand's experience-led approach to department-store retail.
- 1909Oxford Street opening campaign
United Kingdom
Harry Selfridge used press relationships, illustrated newspaper advertising, dramatic window unveilings and live entertainment to make the store opening a major public event.
Outcome. Established Selfridges as a social and cultural destination as well as a retailer.
Brand decisions
2021
Sale to Central Group and SignaM&ABackground
The Weston family initiated a sale process for Selfridges Group.
Action taken
The majority of the group was sold to a joint venture between Central Group and Signa.
Aftermath
The transaction completed in 2022; Signa's later bankruptcy led to the transfer of its interest to Saudi Arabia's Public Investment Fund.
Reported transaction value. approximately £4 billion (2021-2022)
2020
Fashion rental partnershipProduct launchBackground
The retailer sought new propositions during a difficult period for physical retail and growing interest in more flexible consumption.
Action taken
Selfridges partnered with HURR to make around 100 items from more than 40 brands available for hire.
Aftermath
The initiative broadened Selfridges' offer toward rental and circular-fashion services.
2003
Acquisition by Galen WestonM&ABackground
Selfridges was available for acquisition after its period under Sears Group ownership.
Action taken
Galen Weston acquired the chain for £598 million.
Aftermath
Selfridges became part of the wider Selfridges Group, and investment focused substantially on existing stores.
Acquisition price. £598 million (2003)
1998
Resume expansion outside LondonStrategyBackground
After its separation from Sears' Lewis's business, Selfridges pursued a renewed identity and expansion strategy.
Action taken
The company opened a large store at the Trafford Centre in Greater Manchester.
Aftermath
The Trafford Centre store was followed by further Manchester and Birmingham locations.
Recent events
- Unconfirmed
TAP Galleries launches online print store at Selfridges[3]
TAP Galleries launched an online print store at Selfridges, offering work from its artist roster and planning monthly drops of exclusive limited prints.
Reported
Selfridges opens a pop-up kitchen in its Food Hall[4]
Selfridges introduced a pop-up kitchen in its Oxford Street Food Hall to showcase food-industry talent. Venezuelan street food brand Pabellón began a three-month residency there on March 12.
- Unconfirmed
Reported
Insync opens a pop-up stand at Selfridges Oxford Street[5]
Insync launched a pop-up stand at Selfridges’ flagship London department store on Oxford Street, featuring its high-end bike ranges.
Reported
Selfridges launches Project Earth[6]
Selfridges launched Project Earth, an initiative involving plans for new retail models and experiences such as repair, resale and clothing rental.
- Unconfirmed
Reported
Selfridges launches team face coverings[7]
Selfridges launched three new face coverings for its team members in collaboration with Bags of Ethics; one design was created by Christopher Raeburn and two were designed in-house.
Reported
True Religion and Jaffa Saba announce couture denim collection collaboration[8]
True Religion announced a collaboration with artist Jaffa Saba on a limited-edition couture denim collection made using upcycled denim. The collection was scheduled to be sold exclusively in Selfridges stores beginning February 15.
Reported
Selfridges launches a WeChat mini program for Chinese users[9]
Selfridges launched an interactive WeChat mini program designed for Chinese users, enabling them to create and share personalized New Year greetings.
Reported
Selfridges unveils robot bartender experience[10]
Selfridges unveiled a robotic cocktail-making bartender called Toni in collaboration with Bacardi. The installation was set to go on show from 23 October in the store’s Smartech expansion on Oxford Street.
Sources10 sources
- 1Selfridgesen.wikipedia.org
- 2Selfridges official websiteselfridges.com
- 3TAP Galleries 在 Selfridges 推出在线版画商店artdaily.com
- 4Selfridges 在其食品大厅开设快闪厨房thegrocer.co.uk
- 5Insync在Selfridges牛津街开设快闪展台bikebiz.com
- 6Selfridges推出Project Earthenergylivenews.com
- 7Selfridges推出员工用面罩insideretail.asia
- 8True Religion与Jaffa Saba宣布合作推出高级定制牛仔系列finanznachrichten.de
- 9Selfridges推出面向中国用户的微信小程序prnasia.com
- 10Selfridges推出机械人调酒体验thedrinksbusiness.com
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