Recent events
Recent events tied to this brand in public sources.
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2026
Google launches Universal Cart in Search and Gemini app in the US
Google has started rolling out Universal Cart in the US, a shopping feature available across Google Search and the Gemini app that lets shoppers save products from different retailers in one cart, track price changes and restocks, and find discounts and promo codes. Checkout is supported through Google Pay at participating merchants or by moving items to the retailer's website, with participating merchants including Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair as well as many Shopify merchants; the retailer remains the seller of record.
2026
Meta enlists Walmart, Best Buy, Gap, Sephora and Wayfair as Muse partners
At its Connect conference on September 23, 2026, Meta announced it has enlisted Muse partners including Walmart, Best Buy, Gap, Sephora and Wayfair, in a bid to help the AI agent enable new shopping experiences.
2021
Sephora and Caudalie Shanghai fined over cosmetics advertising
Shanghai market regulators found that Sephora (Shanghai) Cosmetics Sales Co. and Caudalie (Shanghai) Cosmetics Co. jointly advertised unsubstantiated testimonials and product effects for a Caudalie serum. Each company was fined 400,000 yuan.
2021
Sephora launches same-day delivery in Houston
Sephora introduced same-day delivery at participating Houston-area stores; the article says the service began in late October 2021.
2021
Sephora completes acquisition of Feelunique
Sephora completed its acquisition of British online retailer Feelunique from Palamon Capital Partners and other shareholders, following final clearance by anti-trust authorities.
2021
Bumble and bumble launches Hairdresser's Invisible Oil Ultra Rich collection
Bumble and bumble launched the Hairdresser's Invisible Oil Ultra Rich collection, which includes shampoo, conditioner and a hyaluronic treatment. The collection was available through the brand's New York flagship salon, online salon, website and Sephora.
2021
Retailers named in lawsuit over mask requirements
Jennifer Reinoehl filed a lawsuit against the CDC and multiple retailers, including Krispy Kreme, Sephora, and AMC Theatres, alleging that their mask requirements violated laws intended to protect people with disabilities. The article reports the allegations and does not report a court determination.
2021
Sephora launches “Black Beauty is Beauty” campaign
Sephora launched the “Black Beauty is Beauty” digital and TV campaign, featuring locations and settings where Black beauty thrives. The campaign was scheduled to run until November 1.
2021
Sephora agrees to acquire Feelunique
Sephora signed an agreement with Palamon Capital Partners and other shareholders to acquire Feelunique. The acquisition was subject to antitrust clearance and was expected to close in the second half of 2021.
2021
Black Women Talk Tech announces sponsors for Roadmap to Billions
Black Women Talk Tech announced sponsor additions for its virtual Roadmap to Billions conference. The release identifies The Estée Lauder Companies and Google as sponsors of the pitch competition and lists additional companies as sponsors of the conference.
2021
Atome launched its Get It Week shopping campaign in three markets
Atome ran its Get It Week shopping campaign in Hong Kong, Indonesia and Malaysia from June 11 to 20, partnering with nearly 100 brands to offer discounts to Atome users.
2021
Sephora launched its home fragrance category in China
Sephora launched its home fragrance category for the first time in China at the TaiKoo Li flagship store opening.
2021
Sephora introduced its first Hair Bar in China
Sephora's first Hair Bar in China debuted at the TaiKoo Li flagship store, offering scalp treatment and hair solutions.
2021
Sephora opens Beijing TaiKoo Li Sanlitun flagship store
Sephora opened its Beijing TaiKoo Li Sanlitun flagship store on May 8, featuring digital and art installations and new retail offerings.
2021
Sephora launched a virtual shopping platform in China
On the occasion of the Beijing flagship store opening, Sephora launched its first virtual platform on an official app and a WeChat Mini Program.
2021
Sephora opened a store in Linden Woods
Sephora opened its third Winnipeg location in Linden Woods on Kenaston Boulevard.
2021
NuFACE announces in-store launch at Sephora
NuFACE announced that its products would begin being sold at select Sephora locations nationwide starting March 5, 2021.
2021
Fenty Skin becomes available across GCC Sephora stores
Fenty Skin became available to buy at Sephora stores across the GCC, according to the article.
2020
Fenty Skin announces Sephora retail launch
Fenty Skin announced that its skincare range would launch at Sephora stores and on Sephora.sg on December 26; the article reports the launch as forthcoming.
2020
Rare Beauty announces vegan makeup brand debut
Rare Beauty is set to debut at Sephora on September 3; Selena Gomez said the products would be vegan and cruelty-free.