Recent events
Recent events tied to this brand in public sources.
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2020
Shani Darden Skin Care announces Sephora retail partnership
Shani Darden Skin Care announced its U.S. retail partnership with Sephora. The release said its retinol serums would become available starting August 7 and reach Sephora stores chain-wide by October 2.
2020
Sephora announces restructuring with job cuts and new positions
Sephora said that, as part of a restructuring, it would eliminate 117 full-time positions and add 132 full-time positions. The report describes the changes as a plan, not completed job cuts.
2020
Sephora announces restructuring and job cuts
Sephora said it would eliminate 117 full-time positions while adding 132 full-time positions as part of a restructuring plan.
2020
ELEMIS enters China
British luxury skincare brand ELEMIS formally entered China in July 2020, with Sephora identified as a retail partner for bringing its products to Chinese consumers.
2020
Sephora joins the 15% Pledge
Sephora announced that it was joining the 15% Pledge, an ongoing commitment asking retailers to work toward Black-owned companies making up 15% of their shelf space.
2020
Sephora commits to the Fifteen Percent Pledge
Sephora publicly committed to the Fifteen Percent Pledge, which asks large retailers to devote at least 15% of shelf space to Black-owned brands. The company said it would audit its shelf space, identify gaps and publish an action plan to meet the benchmark.
2020
Sephora updates Beauty Insider loyalty program
Sephora announced changes to its Beauty Insider loyalty program, including new ways to redeem points for checkout savings, free standard shipping for members, and additional samples.
2020
Sephora and Tmall Global launch cross-border flagship store
Sephora partnered with Tmall Global to launch a flagship store offering Chinese consumers products from overseas beauty brands.
2020
Sephora and Tmall Global launch cross-border flagship store
Sephora and Tmall Global launched the Sephora Tmall Global flagship store, featuring an in-store display space for cross-border beauty products and cloud shelves.
2020
Klarna partners with Sephora on installment payments
Klarna announced a partnership with Sephora in the US, making Klarna's interest-free installment option available to customers shopping on Sephora's website.
2020
Sephora closes Olive Branch distribution center for cleaning
Sephora closed its Olive Branch Distribution Center for deep cleaning after learning that an employee tested positive for COVID-19 on Thursday. The company said it alerted impacted employees and provided support to the employee and the employee’s family.
2019
Sephora opens its second South Korean store
Sephora opened its second South Korean shop in Myeongdong, central Seoul, after opening its first Korean shop in Gangnam in October.
2019
Fold app becomes generally available
Fold announced general availability of its app for all iOS and Android users and the addition of Airbnb, Sephora and Domino's to its platform.
2019
Sephora announces 2019 Holiday Bonus discounts
Sephora announced its 2019 Holiday Bonus event, with discounts varying by Beauty Insider tier and scheduled dates of access.
2019
Sunday Riley settles with the FTC over fake reviews
Sunday Riley settled with the FTC over reports that it directed employees to post fake product reviews on Sephora's website. The settlement bars fake reviews and requires the company to identify endorsers and their connections and instruct staff on disclosure responsibilities.
2019
Sephora China launches My Beauty Power brand concept
Sephora China launched the “My Beauty Power” brand concept in October 2019, describing it as an upgrade intended to help Chinese consumers explore, define, and express their own beauty power.
2019
Sephora disclosed a customer data breach in Southeast Asia
On 5 August 2019, Sephora emailed customers in Southeast Asia that it had become aware of a data breach affecting customer data. The article says customer names, birth dates, gender, email addresses, encrypted passwords, and beauty-preference data were believed to have been accessed; it also reports Sephora said no credit card information was accessed and it had no reason to believe personal data had been misused.