Promo.com
Promo.com is a cloud-based video creation service that combines stock media, user assets, music, and automated tools for producing promotional videos.
Last updated October 24, 2026
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Overview
Promo.com is a cloud-based video creation service associated with the Slidely brand and focused on producing marketing and promotional videos. Its platform allows users to assemble videos from licensed stock footage, photographs, video clips, music, and other creative assets without requiring conventional professional editing software. The service is positioned primarily for businesses, marketers, agencies, and other users that need branded social-media and advertising content quickly. The company was launched in 2016 by Tom More. Its early development centered on simplifying video production through a browser-based workflow and access to ready-made visual and audio resources. In October 2017, the company announced the acquisition of Unstock, a Poland-based, mobile-first marketplace for authentic footage. The transaction expanded the company's access to user-generated and commercially useful video material while strengthening its presence in Poland. Promo's early product-market positioning was recognized in January 2018, when it received Product Hunt's Best B2B Product of the Year award for 2017. The company reported employing approximately 50 people in 2018 and raised $1.5 million in Series A financing during its first year. In January 2019, it announced a corporate and domain change from its earlier Slidely identity to Promo.com, reflecting a more explicit focus on promotional video creation and business customers. The service's business model and product proposition rely on combining creation software with media licensing. Instead of requiring customers to film, edit, and source music independently, the platform provides pre-existing visual material and tools for adapting it to marketing use cases. This approach places Promo.com within the broader category of online video-making and marketing-technology services, competing for users who value speed, templates, accessible production workflows, and commercially usable media. In 2021, the company announced an additional capital and debt raise involving Getty Images. Getty Images was also connected to the platform's media resources. In December 2023, Promo.com announced PromoAI, an automated video generator powered by Getty Images content and ChatGPT. The launch marked a shift toward generative and automated content creation, extending the company's earlier browser-based editing proposition into prompt- or workflow-assisted video production. The available reference material does not establish a subsequent ownership change, listing, shutdown, or detailed current financial position.
History
Promo.com began in 2016 under the Slidely identity, founded by Tom More as a cloud-based service intended to make video creation more accessible to businesses and other non-specialist users. Its central proposition was to provide a web-based environment where customers could combine stock videos, photographs, video clips, music, and their own creative material into finished promotional content. This placed the company between conventional video-editing software, stock-media marketplaces, and marketing platforms. A significant early expansion came in October 2017, when the company announced its acquisition of Unstock. Based in Poland, Unstock operated a mobile-first marketplace for authentic footage. The acquisition broadened the media resources available to the business and contributed to its operating footprint in Warsaw. Promo.com subsequently maintained offices in Warsaw, New York City, and Tel Aviv, reflecting a geographically distributed technology and creative-media operation. The company's early commercial progress was accompanied by external recognition. In January 2018, it was named Best B2B Product of the Year in Product Hunt's 2017 Golden Kitty Awards. Reference material from the same period indicates that the company had approximately 50 employees in 2018. It had also raised $1.5 million in Series A funding during its first year, although the available sources do not provide a complete financing history or valuation record. In January 2019, the business announced that it was changing its name to Promo.com and moving to a new domain. The rebrand made promotional video creation the central public description of the service, distinguishing it from a more general social-media or slideshow-oriented identity. The company continued to combine editing functionality with access to commercially usable stock content, a model aimed at small and medium-sized businesses, agencies, marketers, and creators seeking rapid production. In 2021, Promo.com announced an additional capital and debt raise with participation from Getty Images. Getty Images also became important to the platform's content ecosystem. In December 2023, Promo.com announced PromoAI, an automated video generator powered by Getty Images and ChatGPT. This product extended the company's original no-code video workflow toward artificial-intelligence-assisted production, enabling more automation in the movement from an idea or marketing brief to a finished video. The supplied reference material does not document a public listing, a later acquisition of Promo.com, detailed revenue figures, or a definitive change in operating status. On the available evidence, Promo.com is best characterized as a privately held, international cloud-video creation service whose development progressed from stock-media-assisted editing to AI-supported promotional content generation.
- 2023
PromoAI introduced
[1]Promo.com announced an automated video generator using Getty Images and ChatGPT.
- 2021
Additional financing announced
[1]Promo.com announced a further capital and debt raise with Getty Images participating.
- 2019
Rebrand to Promo.com
[1]The company announced a name change to Promo.com and a move to a new domain.
- 2018
Product Hunt B2B award
[1]The service received Product Hunt's Best B2B Product of the Year award for 2017.
- 2017
Unstock acquisition announced
[1]Promo.com announced the acquisition of Unstock, a Poland-based mobile-first marketplace for authentic footage.
- 2016
Company launched
[1]Tom More launched the video creation service that later became known as Promo.com.
Products and positioning
An accessible, business-oriented online video creation platform that combines licensed stock media with browser-based editing and increasingly automated production tools.
Cloud-based video creation service · 2016
Promo.com video creation platform
Promo.com's core platform enables users to create promotional and marketing videos from stock videos, photographs, video clips, music, and other media. It is designed for browser-based production rather than specialist post-production workflows, making it suitable for businesses, marketers, agencies, and creators that need publishable content quickly.
AI-assisted video generation · 2023
PromoAI
PromoAI is an automated video-generation offering announced in 2023. The product combines Promo.com's video workflow with Getty Images content and ChatGPT-based capabilities, representing the company's move toward generating or assembling promotional videos with greater automation.
Controversies
2020
Promo discloses user data breach
Promo disclosed a breach involving user data that appears to have affected more than 14 million accounts. The article reports that HaveIBeenPwned claimed the incident exposed 22 million records containing over 14.6 million unique email addresses. Promo said it informed affected customers and would force a password reset as a precaution.
Brand decisions
2023
Launch of PromoAIProduct launchBackground
Generative artificial intelligence was becoming increasingly relevant to online creative production and marketing workflows.
Action taken
Promo.com announced an automated video generator powered by Getty Images and ChatGPT.
Aftermath
The launch extended Promo.com's stock-media and editing proposition into AI-assisted video creation.
2019
Rebrand from Slidely to Promo.comStrategyBackground
The company sought to present the service more directly as a platform for promotional video production.
Action taken
It announced a new name, Promo.com, and a move to a new domain.
Aftermath
The rebrand established Promo.com as the canonical public identity in the supplied reference material.
Recent events
- Unconfirmed
Reported
Promo discloses user data breach[2]
Promo disclosed a breach involving user data that appears to have affected more than 14 million accounts. The article reports that HaveIBeenPwned claimed the incident exposed 22 million records containing over 14.6 million unique email addresses. Promo said it informed affected customers and would force a password reset as a precaution.
Sources2 sources
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