Recent events
Recent events tied to this brand in public sources.
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2021
Sony India Christmas and New Year promotion
Sony India started a promotion on BRAVIA televisions and audio products, offering discounts and other incentives across online and offline channels.
2021
Sony announces additional DualSense colors
Sony announced that pink, purple, and blue DualSense colors would be available in January; the source does not specify a year for January in this statement.
2021
Sony launches WH-XB910N noise-canceling headphones
Sony (China) launched the WH-XB910N over-ear noise-canceling headphones, a new model in Sony’s extra-bass product series.
2021
Xailient announces face-recognition AI for Sony IMX500
Xailient announced a face-recognition AI solution that runs on Sony Semiconductor Solutions Corporation’s IMX500 intelligent vision sensor. The solution is available to customers through Sony’s AITRIOS edge AI sensing platform, and early access is open upon direct contact.
2021
Sony Philippines announces pre-order discounts for Alpha 7 IV
Sony Philippines announced pre-orders for the Alpha 7 IV with discounts of Php10,000 on select Sony G Master lenses and Php4,000 on select Sony flashes during the pre-order period.
2021
Sony introduces VENICE 2 cinema camera
Sony Electronics introduced the VENICE 2, a new flagship digital cinema camera with a newly developed 8.6K full-frame sensor or an original 6K sensor option. The 8.6K model was scheduled to start shipping in February 2022 and the 6K model in March 2022.
2021
TSMC and Sony announce Japan chip-factory project
TSMC and Sony Semiconductor Solutions announced a joint project to establish a semiconductor foundry subsidiary in Kumamoto, Japan, and build a factory. Sony was reported to invest about $500 million for less than a 20% stake; construction was planned to begin in 2022, with production targeted by the end of 2024.
2021
TSMC and Sony announce Japan wafer-fab joint venture
TSMC announced a joint venture with Sony to build a wafer manufacturing plant in Kumamoto, Japan, with an initial equipment investment of US$7 billion. The plant is planned to produce 22-to-28-nanometre chips and begin mass production by the end of 2024.
2021
Sony extends Sony Open in Hawaii title sponsorship through 2026
Sony signed a four-year extension and will remain title sponsor of the Sony Open in Hawaii through 2026.
2021
Sony launches PlayStation Direct online store in Germany
Sony launched its PlayStation Direct online store in Germany on Monday, allowing consumers to buy hardware, peripherals and games directly from the company.
2021
Microsoft and Sony launch China partner enablement program
Microsoft and Sony announced a partner enablement program in China to encourage qualified local independent software vendors and system integrators to develop innovations based on commercial AI camera solutions combining Sony's IMX500 image sensor with Microsoft's intelligent cloud AI capabilities.
2021
Sony completes acquisition of Crunchyroll
Sony completed its acquisition of Crunchyroll from AT&T for $1.175 billion.
2021
Sony reports quarterly results
Sony reported that its July–September profit fell 54% year over year to 213.1 billion yen, while quarterly sales rose 13% to 2.37 trillion yen. The article attributes the profit decline mainly to a one-time tax-related gain that had inflated the prior-year comparison.
2021
Sony introduces PlayStation PC publishing unit
Sony introduced PlayStation PC as a publishing unit specifically for PC games. Future titles named in the article are planned to be released through the new label.
2021
Sony changes PC game publisher label to PlayStation PC
Sony's game publisher label was changed from PlayStation Mobile to PlayStation PC LLC, consolidating its PC-specific game publishing under the new label.
2021
Sony launches Xperia View VR headset
Sony launched the Xperia View VR headset at an event on October 26, 2021; the headset is designed to be used with Xperia 1 III or Xperia 1 II phones.
2021
Sony announces Xperia PRO-I smartphone launch in China
Sony China announced the Xperia PRO-I smartphone and said it would go on sale in early December at a suggested retail price of RMB 10,999. The source also lists planned Vlog accessory bundles and a separate Xperia 5 III launch.
2021
Sony announced the sale of GSN Games to Scopely
Sony said it would sell GSN Games, a division of its subsidiary Game Show Network, to Scopely for $1 billion. The transaction was awaiting regulatory approval; Scopely would pay partly in cash and partly in preferred equity, and Sony Pictures Entertainment would retain a minority stake.
2021
TSMC and Sony to build a factory in Kumamoto
TSMC announced that it would build a new factory in Kumamoto, Japan, together with Sony Group; the factory is planned to begin production in 2024.
2021
Sony China fined over advertising
Beijing's Chaoyang District Market Supervision Administration fined Sony (China) Co., Ltd. RMB 1 million for violating the Advertising Law. The report says the advertisement promoted a new product with a planned release announcement scheduled for July 7 at 22:00, a time associated with the 1937 Marco Polo Bridge Incident, which prompted controversy.