Recent events
Recent events tied to this brand in public sources.
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2026
Baked by Melissa launches at-home cupcake products at Target
Baked by Melissa launched cupcake kits, liners and a cupcake pan in Target stores, exclusively, with the products available as of Sunday.
2026
FTC opens inquiry into personalized pricing and compensation
The FTC launched an inquiry into whether Delta Air Lines, United Airlines, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart use consumers’ or workers’ personal data to set prices or compensation, and ordered the companies to provide information.
2026
Haeze announces debut fragrance collection
Haeze announced its debut collection of five layerable scents, codeveloped with Target and planned to launch exclusively at the retailer on Nov. 1.
2026
Google launches Universal Cart in Search and Gemini app in the US
Google has started rolling out Universal Cart in the US, a shopping feature available across Google Search and the Gemini app that lets shoppers save products from different retailers in one cart, track price changes and restocks, and find discounts and promo codes. Checkout is supported through Google Pay at participating merchants or by moving items to the retailer's website, with participating merchants including Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair as well as many Shopify merchants; the retailer remains the seller of record.
2026
Diane Perfect Beauty launches at Target nationwide
Japanese haircare brand Diane Perfect Beauty has launched its products at Target stores nationwide.
2026
Google launches Fitbit Air Special Edition Pokémon Sleep band
Google announced the Fitbit Air Special Edition, a $129.99 fitness band in a "Sleepy Blue" colorway printed with a dozing Pikachu that converts nightly sleep data into in-game currency for Pokémon Sleep. Pre-orders opened the same day at the Google Store and Target, with shipping beginning September 15; the band is also available in Japan for ¥19,800.
2026
Target raises annual sales forecast after strong second quarter
Target raised its annual sales forecast for the second time this year on Wednesday after price cuts and merchandise improvements.
2026
Spin Master launches Primal Hatch Megalodon interactive toy
Spin Master Corp. unveiled Primal Hatch Megalodon, a new interactive toy in its Primal Hatch line, priced at $49.99 USD and available now at Amazon.com and Target, with a Walmart launch on August 22.
2026
Jalapeño recall expands to downstream products
Following a recall by Coast Citrus Distributors of fresh jalapeños from Sinaloa, Mexico, downstream recalls are being conducted for recalled jalapeños and products containing them. Whole Foods Market recalled salsa, guacamole, pico de gallo and prepared products containing jalapeños sold online and in stores across multiple states, and Taylor Fresh Foods recalled multiple products containing recalled jalapeños distributed to retail distribution centers in numerous states. Stores that received recalled products include Hannaford, Kroger, Stop and Shop, Target, Trader Joe's, Walmart, and Whole Foods. Taylor Fresh Foods is no longer sourcing products from this farmer and will fill orders from alternative suppliers. FSIS also issued a public health alert for meat and poultry products containing FDA-regulated jalapeños that may be contaminated with Salmonella.
2026
Target and Walmart recall Taylor Farms products over salmonella risk
Target and Walmart stores in Florida are recalling several Taylor Farms products linked to a multistate salmonella outbreak involving fresh jalapeños supplied by Coast Citrus Distributors. The products were distributed in multiple U.S. states.
2026
Taylor Farms recalls jalapeño-containing prepared foods over salmonella risk
Taylor Farms voluntarily recalled prepared foods containing jalapeños, including salsas and guacamole, across about 20 U.S. states after distributor Coast Citrus notified it of a fresh jalapeño recall; products were sold at retailers including Walmart, Kroger, Whole Foods, Target, Trader Joe's and Hannaford. Taylor Farms said it stopped sourcing from a Sinaloa farm identified as a potential source of the salmonella outbreak, and no illnesses had been linked to its recalled products.
2022
Target and Stoney Clover Lane announce spring collection collaboration
Target announced a limited-time spring collaboration with Stoney Clover Lane featuring more than 300 customizable items. The collection was planned to become available on Target.com and in most Target stores beginning April 2, 2022.
2022
Target launches Life Tested campaign
Target launched its Life Tested brand campaign across national broadcasts, social media, and video and digital channels. The campaign presents the brand’s mission and positioning as a source of quality products for Australian families.
2022
Target launches “That’s Target” campaign
Target launched its first brand campaign in seven years, titled “That’s Target,” via AJF.
2022
Caribou Coffee launches Wish Blend ground coffee
Caribou Coffee announced the launch of Wish Blend, a limited-edition ground coffee sold exclusively at Target.com and select Target locations. The company said it would donate $1 from each bag sold through December 31, 2022.
2022
Target announces Brightroom home-organization brand
Target announced the launch of Brightroom, its new private-label home-organization brand. The collection includes 450 products and is described as the company’s first dedicated storage line.
2022
Target recalls Letters to Santa mailboxes
Target recalled its Letters to Santa mailboxes after reports that sharp edges cut seven people, three of whom needed medical attention. Customers could return the mailboxes for a gift card refund.
2021
Target expands Apple shop-in-shop locations
Target announced an expansion of its Apple shop-in-shop experience for the holiday season, adding 19 locations and increasing the total from 17 to 36.
2021
Remedy beverages launch in Target stores and online
Remedy launched its fermented beverages in more than 245 Target stores in California, Florida, Washington, Minnesota, and Colorado, with availability also through Target.com. The beverages were available from October 19, 2021.
2021
Amazfit products enter Target stores
Amazfit announced that Target stores nationwide would carry a greater assortment of its fitness trackers, with the Bip U Pro and Band 5 available for in-store purchase at more than 1,900 U.S. locations beginning October 17, 2021, and online at Target.com.