TELUS Digital
TELUS Digital is a Canadian business-process-outsourcing and technology company providing customer experience, digital transformation, artificial-intelligence, data, and trust-and-safety services.
Last updated August 26, 2026
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Overview
TELUS Digital is a Canadian technology and business-process-outsourcing company operating as a subsidiary of TELUS Corporation. The business provides services that combine outsourced customer operations with digital consulting, software and product development, artificial-intelligence data services, and trust, safety, and security capabilities. Its customers are generally enterprises that need to manage customer interactions, build or modernize digital products, prepare data for machine-learning systems, or operate online platforms at scale. The company originated in TELUS Corporation’s 2005 investment in Ambergris Solutions, a Philippines-based outsourcing provider. Ambergris subsequently developed into TELUS International and expanded through a series of acquisitions and investments. The company added operations in Central America through the 2008 acquisition of Transactel, obtained a stake in CallPoint New Europe in 2012, and broadened its European delivery network. In 2016, Baring Private Equity Asia acquired a minority interest while TELUS retained majority ownership. Further expansion followed through the 2017 acquisition of Irish outsourcing company Voxpro, the 2018 acquisition of a majority interest in Indian software and information-technology provider Xavient Digital, and the 2020 acquisition of Competence Call Center. The company also moved beyond conventional contact-center services. Its late-2020 acquisition of Lionbridge AI added data-labeling and annotation capabilities used in the development of artificial-intelligence models. In 2021, the company acquired Playment, another data-annotation provider, strengthening its AI-data operations. In 2023, the acquisition of U.S. digital-product consultancy WillowTree expanded its ability to design and develop customer-facing digital products and experiences. TELUS International became a public company in February 2021, trading in Toronto and New York under the symbol TIXT. During 2024, it underwent leadership changes, including the retirement of president and chief executive officer Jeff Puritt, the appointment of Jason Macdonnell as acting chief executive officer, and a rebrand from TELUS International to TELUS Digital. In 2025, TELUS Digital acquired Gerent, a U.S. Salesforce consultancy, and TELUS acquired the shares it did not already own through a cash-and-stock transaction. The transaction closed on October 31, 2025, returning the company to wholly owned subsidiary status. TELUS Digital’s service portfolio spans customer-support outsourcing, digital experience operations, customer-experience consulting, digital strategy, software and product development, cloud and contact-center integration, AI training data, data annotation, analytics, and online trust and safety. Its geographic model relies on a distributed network of delivery and technology centers across North America, Latin America, Europe, and Asia-Pacific. The company also participates in responsible-AI initiatives, including Canada’s voluntary code of conduct for advanced generative artificial-intelligence systems, and takes part in community and employee-volunteering programs associated with the wider TELUS group.
History
TELUS Digital traces its origins to TELUS Corporation’s investment in Ambergris Solutions in 2005. Ambergris was a Philippines-based business-process-outsourcing company whose development provided TELUS with a platform for building an international customer-experience and contact-center business. It later became known as TELUS International. The company expanded geographically and operationally through acquisitions. In 2008, it purchased Transactel, adding delivery operations in Guatemala and El Salvador. In 2012, it acquired a stake in CallPoint New Europe, which operated centers in Bulgaria and Romania. These transactions helped establish a delivery model spanning multiple languages, time zones, and labor markets. In 2016, Baring Private Equity Asia acquired a 35% interest in the business, while TELUS retained a 65% stake. The next phase broadened the company’s European and technology capabilities. TELUS International acquired Irish outsourcing provider Voxpro in 2017 and bought the remaining interest in 2019. In 2018, it acquired a majority interest in Xavient Digital, an Indian software and information-technology services company. In 2020, the company acquired Competence Call Center, an Austria-based customer-relationship-management and outsourcing provider with operations in several European markets. Artificial-intelligence data services became an important area of expansion at the end of the decade. TELUS announced the acquisition of Lionbridge AI in late 2020. Lionbridge AI supplied data-labeling and annotation services used to prepare datasets for machine-learning development. In 2021, TELUS International acquired Playment, a Bengaluru-based annotation company, further developing its ability to support computer-vision and other AI workflows. TELUS International entered the public markets in February 2021, listing on the Toronto and New York stock exchanges under the ticker TIXT. The listing gave the business a separate public-market identity while TELUS remained its controlling shareholder. The company continued to combine organic expansion with acquisitions in customer experience, technology, and digital services. In 2023, the acquisition of WillowTree, a U.S.-based digital-product consultancy, expanded the business into product strategy, user experience, design, and software engineering. This strengthened the company’s positioning as a digital-transformation partner rather than solely a traditional outsourced contact-center operator. The company experienced a leadership transition in 2024. Jeff Puritt retired as president and chief executive officer, Jason Macdonnell was appointed acting chief executive officer, and the organization adopted the TELUS Digital brand. The rebrand reflected a broader portfolio encompassing customer experience, digital products, artificial intelligence, data, and trust and safety. In 2025, TELUS Digital acquired Gerent, a U.S. consultancy focused on Salesforce technology. Later that year, TELUS Corporation agreed to acquire the shares of TELUS Digital that it did not already own. The cash-and-stock transaction closed on October 31, 2025, making TELUS Digital wholly owned by TELUS and ending its status as a separately listed public company. The current business serves enterprises through customer-support operations, digital-experience management, consulting, product development, AI-data preparation, analytics, and trust-and-safety programs. Its international delivery footprint includes operations in North America, Latin America, Europe, and Asia-Pacific. The company is also connected to TELUS’s broader social-impact and sustainability activities, including volunteering and community investment in markets such as the Philippines, Guatemala, and Ireland.
- 2025
Gerent acquisition and privatization
[1]TELUS Digital acquired Gerent and was subsequently taken private by TELUS Corporation on October 31.
- 2024
TELUS Digital rebrand
[1]The business changed its name from TELUS International to TELUS Digital during a leadership transition.
- 2023
WillowTree acquisition
[1]The acquisition expanded digital-product consulting, design, and engineering services.
- 2021
Public listing
[1]TELUS International began trading on the Toronto and New York stock exchanges under TIXT.
- 2020
Competence Call Center acquisition
[1]The acquisition strengthened the company’s European customer-relationship and outsourcing network.
- 2018
Xavient Digital investment
[1]A majority interest in Xavient Digital expanded software and IT-services capabilities in India.
- 2017
Voxpro acquisition
[1]The acquisition expanded the company’s presence in Ireland and added customer-experience capabilities.
- 2016
Baring Private Equity Asia takes a minority stake
[1]Baring acquired a 35% interest while TELUS retained majority ownership.
- 2012
Investment in CallPoint New Europe
[1]TELUS International acquired a stake in a provider with delivery centers in Bulgaria and Romania.
- 2008
Transactel acquisition
[1]The acquisition added operations in Guatemala and El Salvador.
Products and positioning
A globally distributed technology and experience-services partner positioned between traditional business-process outsourcing, digital consultancy, and artificial-intelligence data services. TELUS Digital emphasizes the integration of human-operated customer and trust-and-safety workflows with digital product engineering, analytics, cloud technologies, and AI enablement.
Business-process outsourcing
Customer experience management
TELUS Digital provides outsourced customer support, contact-center operations, customer-care workflows, and digital experience operations. Services can include multilingual support, technical assistance, customer onboarding, back-office processes, and operational analytics delivered through its international network.
Digital consulting and technology services
Digital transformation and product development
The company advises enterprises on digital strategy and helps design, build, and improve digital products and customer-facing experiences. Capabilities expanded substantially through WillowTree and include product strategy, user-experience design, software engineering, and transformation support.
Artificial intelligence and data
AI and data services
TELUS Digital supports machine-learning programs through data annotation, labeling, dataset development, analytics, and related human-in-the-loop services. The business gained additional capabilities through the acquisitions of Lionbridge AI and Playment.
Online platform operations
Trust, safety, and security
Trust-and-safety services support online platforms and digital businesses with content and user-safety workflows, security operations, policy enforcement, and other processes intended to reduce abuse and protect users and digital environments.
Controversies
2026
Reported ShinyHunters data-theft claim
ShinyHunters claimed that it had obtained more than one petabyte of data associated with TELUS and TELUS Digital and demanded a ransom. Reported categories included personally identifiable information, call records and recordings, financial information, Salesforce data, background-check material, and source code. The supplied material does not establish the claim’s authenticity or the final scope of any incident.
Marketing campaigns
- TELUS Days of Giving
Global · Philippines · Guatemala · Ireland
A TELUS group volunteering and community-investment initiative in which employees participate in charitable and local-impact activities.
Outcome. The program supports community projects and employee volunteering; a quantified TELUS Digital-specific outcome is not established in the supplied material.
Brand decisions
2025
TELUS acquires remaining sharesM&ABackground
TELUS Corporation sought full ownership of the publicly traded subsidiary.
Action taken
TELUS acquired the shares of TELUS Digital that it did not already own through a cash-and-stock transaction.
Aftermath
The transaction closed on October 31, 2025, making TELUS Digital wholly owned and ending its public listing.
2024
Rebrand as TELUS DigitalStrategyBackground
The business had expanded into digital products, AI, data, and trust and safety beyond its original international outsourcing identity.
Action taken
TELUS International adopted the TELUS Digital brand during a leadership transition.
Aftermath
The new name presented the company as a broader digital and technology-services business.
2023
Acquire WillowTreeM&ABackground
TELUS International wanted to strengthen digital-product design, engineering, and transformation capabilities.
Action taken
The company acquired WillowTree, a U.S.-based digital-product consultancy.
Aftermath
WillowTree broadened the portfolio from outsourced operations and AI data into digital product development.
2021
Public-market listing under TIXTProduct launchBackground
TELUS International pursued a separate public listing while remaining controlled by TELUS Corporation.
Action taken
The company began trading on the Toronto and New York stock exchanges.
Aftermath
The listing established TIXT as the company’s public-market ticker until privatization in 2025.
2020
Acquire Lionbridge AIM&ABackground
The company sought to expand beyond customer-experience outsourcing into artificial-intelligence data preparation and annotation.
Action taken
TELUS International announced the acquisition of Lionbridge AI.
Aftermath
The transaction added data-labeling and annotation services used in machine-learning development.
Recent events
Reported
TELUS International acquires Playment[2]
Playment said that it had been acquired by TELUS International for an undisclosed amount.
Reported
Telus International announces public offering[3]
Telus International planned a US$958.3 million public offering to bring in outside investors and support its digital and artificial intelligence business; the company expected to price its shares between US$23 and US$25 each on the New York Stock Exchange.
Reported
Thrio and TELUS International announce partnership[4]
Thrio announced a partnership with TELUS International. TELUS International will offer Thrio’s AI-powered contact-center platform to its clients as Cloud Contact 360, as part of its work-from-home solutions.
Sources4 sources
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