Recent events
Recent events tied to this brand in public sources.
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2020
TikTok launches #MatKarForward campaign
TikTok announced the #MatKarForward public service campaign to raise awareness about creating and sharing misinformation amid the COVID-19 pandemic. The campaign was set to run on television and social media starting Monday.
2020
TikTok pledges $10 million to Gavi for immunisation efforts in Africa
TikTok said it would donate US$10 million to Gavi for immunisation efforts in Africa; the Bill and Melinda Gates Foundation would match the contribution, bringing the total support to US$20 million.
2020
TikTok adds COVID-19 misinformation reporting category
TikTok introduced an in-app reporting feature that lets users report content in a new “Misleading Information” category, including a “COVID-19 information” subcategory.
2020
TikTok announces in-app donation stickers
TikTok announced an in-app feature that allows users to donate to selected charities through donation stickers embedded in videos and livestreams.
2020
TikTok launches Donation Stickers
TikTok announced the launch of Donation Stickers, an interactive feature creators can add to videos and live streams to raise funds for charities directly in the app.
2020
2020
TikTok announces COVID-19 relief commitments
TikTok announced a total of $375 million in funding, advertising credits and public-health advertising space to support people and organizations affected by COVID-19.
2020
Tech companies partner with WHO on COVID-19 hackathon
The WHO partnered with Microsoft, Facebook and other tech companies on a global hackathon addressing challenges related to COVID-19; the companies would share resources to support participants.
2020
TikTok partners with After-School All-Stars on food aid
TikTok teamed up with After-School All-Stars and pledged a $3 million donation to help families whose children were missing meals because of school closures. TikTok also said it would match up to $1 million in employee donations to the organization.
2020
Fenty Beauty launches TikTok Beauty House
Fenty Beauty launched its TikTok Beauty House in collaboration with TikTok creators, who shared beauty content on the brand’s account.
2020
TikTok introduces Creator Marketplace campaign reporting tools
TikTok announced the introduction of analytics features to its Creator Marketplace, including metrics for views, engagement, engagement rate and audience breakdowns for sponsored posts.
2020
Zong launches TikTok weekly bundle
Zong 4G launched a weekly TikTok bundle offering customers 2GB of data for a week for PKR 50 recharge (PKR 37 plus tax).
2020
TikTok launches Family Safety Mode in the UK
TikTok launched Family Safety Mode in the UK, enabling parents to manage teens’ screen time, direct messages and restricted-mode settings.
2020
TikTok adds safety videos to TikTok Tips
TikTok partnered with creators to produce safety videos about screen-time management; the videos were being added to the TikTok Tips series and were set to roll out in the app first in the UK that day.
2020
TikTok announces global general counsel appointment
TikTok announced that veteran attorney Erich Andersen would join the company as global general counsel, reporting to TikTok President Alex Zhu.
2020
TikTok tests dark mode
TikTok was testing a dark theme for its app, including a Light/Dark Mode toggle in settings. The article says a general release date was not known.
2020
MTN launches TikTok data bundles in South Africa
MTN launched customised TikTok data bundles for prepaid customers in South Africa. Bundles were available from R5 for 100MB for one day. MTN said the offering was intended to grow the number of TikTok users in South Africa.
2020
Fortnite and TikTok partner on Emote Royale Contest
Epic Games partnered with TikTok for Fortnite's Emote Royale Contest, inviting players to submit original dance videos on TikTok for a chance to have the winning dance added to Fortnite as an emote.
2020
Epic Games launches Fortnite dance contest on TikTok
Epic Games launched the #EmoteRoyaleContest on TikTok, inviting people aged 13 or older to submit original dance routines; the winning dance would become a Fortnite emote.
2019
CRY and TikTok launch the #BachpanKiDhun campaign
CRY collaborated with TikTok to launch the in-app #BachpanKiDhun challenge, encouraging users to dance to the campaign song in support of children's right to a happy childhood. The campaign launched on December 13, 2019.