Recent events
Recent events tied to this brand in public sources.
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2019
TikTok sued over alleged collection and exposure of children’s data
A class-action lawsuit filed in the U.S. District Court for the Northern District of Illinois alleged that TikTok and related defendants collected and exposed personally identifiable data of children under 13 in violation of child privacy protection laws.
2019
Student sues TikTok over alleged collection and transfer of user data
A California college student filed a lawsuit against TikTok alleging that it created an account without her consent and collected personal and biometric information from videos she had not posted. The lawsuit also alleged that TikTok and ByteDance transferred private user data to servers in China; these are allegations reported in the source.
2019
Hair & Care launches #KhuleBaalBefikar campaign
Marico’s Hair & Care launched the #KhuleBaalBefikar campaign, featuring a television film and a TikTok hashtag challenge. The campaign also used outdoor and radio advertising in India.
2019
TikTok faced a class-action lawsuit alleging data collection and transfer
California student Misty Hong filed a class-action lawsuit against TikTok in California federal court, alleging that the app collected user data and transferred it to servers in China. These are allegations in the lawsuit.
2019
TikTok partners with Riyadh Season
TikTok partnered with Riyadh Season to promote tourism in Riyadh, Saudi Arabia. The collaboration included a global challenge that ran from November 25 to December 1, 2019.
2019
TikTok apologized for briefly removing a Xinjiang video
TikTok admitted that it had temporarily removed a viral video condemning Beijing's crackdown in Xinjiang, attributed the removal to a human moderation error, and apologized to the user who posted it.
2019
TikTok apologizes for removing a video criticizing treatment of Uighur Muslims
TikTok said it removed a user's video criticizing the treatment of the Uighur community because of a human moderation error, apologized to the user, restored the video, and said it would override the associated device ban.
2019
UN Women India and TikTok collaborate on campaign against domestic abuse
UN Women India collaborated with TikTok to launch the #KaunsiBadiBaatHai campaign, which aims to raise awareness and inspire action against violence toward women.
2019
NativeX signs media-buying partnership with TikTok
NativeX and TikTok entered a partnership that enables NativeX’s partners worldwide to use TikTok to acquire native users at scale.
2019
TikTok partners with Movember on men's health awareness
TikTok partnered with men's health charity Movember and will donate £1 for each #Movember challenge video created, up to 10,000 videos.
2019
TECNO launches #TecnoSpark4more TikTok campaign in Pakistan
TECNO rolled out its #TecnoSpark4more campaign on TikTok in Pakistan, highlighting features of its Spark 4 phone and aiming to raise the brand's profile among millennials.
2019
Adobe announces Premiere Rush update for TikTok
Adobe announced an update to Premiere Rush so it works with TikTok, allowing TikTok users to edit videos before publishing directly to the platform.
2019
Chipotle announces Boorito TikTok Transformation Contest
Chipotle announced its Boorito TikTok Transformation Contest, inviting TikTok users to post videos of their costume transformations. The contest was scheduled to run from 1:00 a.m. on October 26 to 1:00 a.m. on November 1; the top five submissions by likes would win free burritos for a year.
2019
TikTok joins with edtech companies to provide educational content
Toppr, Made Easy and GradeUp joined TikTok to deliver subject-focused content for the platform, giving TikTok users access to educational content across formats and languages.
2019
TikTok partners with Josh Talks and The/Nudge Foundation on EduTok mentorship program
TikTok collaborated with Josh Talks and The/Nudge Foundation on an EduTok mentorship program for first-time internet users. Josh Talks will organize 25 workshops, and The/Nudge Foundation will tailor educational content for participants.
2019
TikTok launches EduTok in India
TikTok announced the launch of its EduTok platform at an event in New Delhi on October 17, 2019. The platform shares educational content, including health, fitness, motivation, career tips and English learning.
2019
VOOT and TikTok collaborate on “Work It Up”
VOOT and TikTok collaborated on “Work It Up,” a celebrity chat show conceived by VOOT Studio for TikTok under the #EduTok initiative. The show was scheduled to begin streaming exclusively on VOOT on October 13, 2019.
2019
Missouri attorney general announces investigation into TikTok
Missouri Attorney General Catherine Hanaway announced an investigation into TikTok to examine whether the company is putting children at risk.