Recent events
Recent events tied to this brand in public sources.
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2021
TikTok announces employee reductions in India
TikTok said it had decided to reduce its workforce in India after the company said it had not received a response from the government on resolving the issues after seven months. The article reports that nearly 800 employees could be affected, citing media sources; TikTok itself did not disclose a specific number.
2021
TikTok announces layoffs in India
TikTok announced on January 27 that it would reduce its workforce in India, saying it had no choice after supporting more than 2,000 employees for over six months without clear information about when or how its app might be unblocked.
2021
TikTok launches its first LiDAR-based AR effect
TikTok released its first AR effect using the LiDAR technology in the iPhone 12 Pro series. The effect depicts a New Year's Eve-style countdown, followed by a 2021 display and falling confetti.
2021
TikTok app adds AR video effects for iPhone 12 Pro
TikTok's official Twitter account announced that a new version of the app can use AR video effects on the iPhone 12 Pro series.
2021
TikTok launches LiDAR-powered AR effect
TikTok introduced its first augmented reality effect powered by the LiDAR scanner on Apple’s iPhone 12 Pro and iPhone 12 Pro Max. The effect counts down from five before filling the user’s room with AR-generated confetti and a floating 2021.
2020
Walmart and TikTok announce livestream shopping partnership
Walmart said it would partner with TikTok to let viewers shop for fashion merchandise featured in a livestream on TikTok. The livestream was planned for Friday on Walmart’s TikTok profile.
2020
TikTok releases an enhanced app for Surface Duo
TikTok released an enhanced version of its app tailored to Microsoft's Surface Duo smartphone. The app was available in the US and used the phone's two screens for video discovery and search.
2020
Chipotle launches Chipotle Royalty competition
Chipotle launched Chipotle Royalty, a TikTok competition inviting fans to explain why their Chipotle orders are the best. Three winners would have their orders featured as menu items on Chipotle's digital ordering channels for a limited time and receive $10,000 each.
2020
Turkey fines social media platforms for failure to appoint local representatives
Turkey ordered Facebook, Instagram, Twitter, Periscope, YouTube and TikTok to pay 10 million lira each for failing to comply with the requirement to appoint representatives in Turkey.
2020
TikTok and Sony Music Entertainment reach music agreement
TikTok and Sony Music Entertainment reached an agreement that lets TikTok customers continue using Sony Records songs and requires TikTok to cooperate with Sony's label on artist marketing projects and identifying emerging talent.
2020
TikTok appoints Webfluential as African partner
TikTok appointed influencer marketing platform Webfluential as its first partner in Africa, enabling brands and agencies to collaborate with TikTok creators on paid influencer campaigns.
2020
TikTok partners with Associated Press to display election results
TikTok announced a partnership with the Associated Press to provide access to AP’s interactive map of live election results in TikTok’s For You feed.
2020
TikTok and Shopify announce a global social-commerce partnership
TikTok and Shopify announced a global partnership intended to help Shopify merchants reach TikTok audiences and drive sales. The partnership included TikTok advertising tools for Shopify merchants and was set to expand to other in-app shopping features.
2020
TikTok and Billboard Japan announce Next Fire music program
TikTok and Billboard Japan announced plans to launch the four-week music program Next Fire in Japan, combining live performances, artist interviews and TikTok user-created content.
2020
TikTok partners with John Lennon estate to make songs available to creators
TikTok partnered with the John Lennon estate, alongside Universal Music, to give creators access to several of John Lennon’s songs; the songs were reported as available on TikTok.
2020
AFP and TikTok launch fact-checking program
AFP announced a fact-checking initiative with TikTok. AFP teams will verify potentially false or misleading videos on TikTok in the Philippines, Indonesia, Pakistan, Australia, and New Zealand; the verification work will allow TikTok to counter misinformation by removing content and notifying users.
2020
TikTok launches in-app voter guide
TikTok launched an in-app voter guide with information about candidates and how to vote in every state, along with election-related videos. The guide was described as connecting users with information from organizations including the National Association of Secretaries of State, BallotReady and SignVote.
2020
TikTok launches U.S. elections guide
TikTok launched an in-app guide for the 2020 U.S. elections, featuring candidate information, voting details, and educational content from partner organizations.
2020
TikTok sponsors Ryan Vargas
TikTok became racing driver Ryan Vargas’s first major sponsor, with TikTok branding planned for his suit, helmet and No. 6 car for the remainder of the racing season.
2020
ByteDance clarifies reports about TikTok's proposed U.S. cooperation
ByteDance issued a clarification addressing rumors about the proposed TikTok cooperation, including claims that ByteDance would lose control of TikTok Global and that Oracle might take possession of TikTok's source code. ByteDance said TikTok Global was wholly owned by ByteDance and that the proposal involved no transfer of algorithms or technology.