Recent events
Recent events tied to this brand in public sources.
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2020
ByteDance clarifies reports about TikTok's proposed U.S. cooperation
ByteDance issued a clarification addressing rumors about the proposed TikTok cooperation, including claims that ByteDance would lose control of TikTok Global and that Oracle might take possession of TikTok's source code. ByteDance said TikTok Global was wholly owned by ByteDance and that the proposal involved no transfer of algorithms or technology.
2020
TikTok launches its first Australian consumer-facing brand campaign
TikTok launched its first consumer-facing brand campaign in Australia, celebrating its community and the range of content on its platform.
2020
Trump agrees to Oracle and Walmart acquisition of TikTok
The article reported that U.S. President Donald Trump agreed to Oracle and Walmart's acquisition arrangement for TikTok's international operation, which would be placed in a new company and continue operating. The article described the arrangement as agreed, not completed.
2020
TikTok for Business launches advertising competition series
TikTok for Business kicked off an educational online miniseries in which brands brief TikTok creators on business or marketing challenges and creators develop content for judging.
2020
TikTok rejects Microsoft's offer to acquire its U.S. business
TikTok rejected Microsoft's offer to acquire its U.S. business. Microsoft said it had been notified by ByteDance that TikTok's U.S. business would not be sold to Microsoft.
2020
SoftBank explores acquiring TikTok's India business
Reports said SoftBank had begun exploring an acquisition of TikTok's India business. Discussions were at an early stage, and whether a transaction could be reached depended on factors including valuation and government regulation.
2020
TikTok launches Marketing Partner Program
TikTok launched its Marketing Partner Program, offering advertisers tools to create videos, improve quality and monitor advertising campaign performance. TikTok’s official blog named 20 certified partners.
2020
TikTok partners with Jack of Digital in Pakistan
TikTok announced a partnership with Pakistani digital advertising agency Jack of Digital, which will serve as TikTok's advertising sales partner in Pakistan and provide local payment solutions and advertiser support.
2020
TikTok introduces Stitch video feature
TikTok introduced Stitch, a feature that lets users incorporate up to five seconds of another user's video into their own remix post.
2020
TikTok appoints Jack of Digital as Pakistan advertising sales partner
TikTok and Jack of Digital announced a partnership making Jack of Digital TikTok's exclusive advertising sales partner in Pakistan.
2020
ASOS launches #AySauce TikTok campaign
ASOS launched a TikTok campaign in the UK and US featuring a hashtag challenge that asks users to post 15-second videos showcasing three outfits.
2020
Walmart and Microsoft join forces to bid for TikTok’s US business
Walmart confirmed that it had joined Microsoft in a bid for TikTok’s US business. The article reports the joint bid, not a completed acquisition.
2020
Walmart and Microsoft bid for TikTok's U.S. business
Walmart made a joint bid with Microsoft to buy TikTok's U.S. business, according to a person close to the deal. Walmart said a deal with Microsoft and TikTok could help expand its advertising business and reach more shoppers.
2020
TikTok names Vanessa Pappas interim global head
TikTok general manager Vanessa Pappas was set to take over as the company's interim global head following Kevin Mayer's departure.
2020
TikTok and Microsoft sign nonbinding letter of intent related to acquisition talks
TikTok and Microsoft signed a nonbinding letter of intent in a reported step forward in acquisition talks. The source describes this as an important procedure in the acquisition process and does not report a completed acquisition.
2020
ByteDance sues the US federal government over executive orders affecting TikTok
ByteDance filed a lawsuit against the US federal government. ByteDance said the August 6 executive order could deprive the TikTok community of rights and argued that it lacked evidence and due process.
2020
TikTok files lawsuit challenging proposed US ban
TikTok filed a lawsuit challenging the US government's efforts to ban the app, arguing that the administration's order lacked due process and evidence to justify the action.
2020
ByteDance initiates legal action challenging U.S. executive order targeting TikTok
ByteDance initiated legal proceedings against the Trump administration, challenging the executive order prohibiting transactions with TikTok and ByteDance.
2020
VNG sues TikTok over alleged use of Zing music
VNG sued TikTok in Vietnam, alleging that TikTok used audio tracks owned by VNG subsidiary Zing without adequate licences or consent. A court document seeks damages and demands that TikTok cease using Zing's music; the source reports allegations, not a court determination.
2020
ByteDance announces plan to sue the U.S. government over TikTok-related orders
ByteDance said it would sue the U.S. government, citing the orders affecting TikTok and saying it would use litigation to protect the rights of the company and users. The source describes a planned lawsuit, not a completed filing.