Recent events
Recent events tied to this brand in public sources.
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2020
ByteDance confirms legal action against the Trump administration
ByteDance confirmed that it would pursue litigation against the U.S. government, saying it sought to protect the company’s and users’ rights. The source describes the action as confirmed but also says ByteDance would sue, so it does not establish a filing date.
2020
TikTok prepares lawsuit over US executive order
TikTok was reported to be preparing to sue the US government over the executive order restricting transactions with TikTok and its Chinese parent ByteDance. The suit was expected to be filed as early as the following Monday; the source does not establish that it had been filed.
2020
TikTok announces plan to sue over US government order
TikTok announced that it would sue over a US government order concerning TikTok and its parent company ByteDance. ByteDance confirmed that the complaint was to be submitted on August 24, 2020; the reports describe a planned filing, not a completed filing.
2020
Exposure of Instagram, TikTok and YouTube user data disclosed
Comparitech researchers disclosed an unsecured database containing records associated with 235 million Instagram, TikTok and YouTube users. The article says the evidence pointed to Deep Social and that Social Data later closed the database; it does not establish that the platforms caused the exposure.
2020
Oracle joins bidding for TikTok’s business in four countries
Oracle reportedly joined the bidding for TikTok and held preliminary talks with ByteDance, while seriously considering acquiring TikTok’s business in the United States, Canada, Australia and New Zealand.
2020
TikTok and UnitedMasters announce music distribution partnership
TikTok announced its first music distribution partnership, with UnitedMasters. The deal allows TikTok artists to distribute songs to other streaming services and provides for promotion on TikTok and music from UnitedMasters artists to be added, with permission, to TikTok’s Commercial Music Library.
2020
TikTok launches an information hub and communications account amid US scrutiny
TikTok launched an information hub and a Twitter account to share its statements and updates and respond to misinformation and rumors about the platform. The company also denied that it would provide TikTok U.S. user data to the Chinese government.
2020
US executive order requires ByteDance to divest TikTok-related US assets
An executive order signed by President Donald Trump prohibited ByteDance’s acquisition of Musical.ly and required ByteDance to sell assets enabling TikTok to operate in the United States within 90 days. The order also required destruction of US user data obtained from TikTok or Musical.ly.
2020
TikTok teams up on a talent search
TikTok teamed up with Simon Fuller to launch a talent search aimed at finding the next supergroup. The audition process was to be conducted in-app; no further details were available.
2020
TikTok signs sponsorship deal with the New York Yankees and YES Network
TikTok signed a sponsorship deal with the New York Yankees and YES Network. The deal was reported as worth about $10 million; it includes TikTok branding inside Yankee Stadium and Yankees content on TikTok.
2020
AdGreetz and TikTok announce advertising personalization partnership
AdGreetz announced a partnership with TikTok to enable advertisers to produce, deploy and optimize personalized content and messaging on TikTok.
2020
Yankees and TikTok sign sponsorship agreement
The New York Yankees and YES Network signed a sponsorship agreement with TikTok. TikTok will sponsor the Yankees for $10 million and receive team-branded content in the app, while the Yankees will display TikTok's trademark at Yankee Stadium. The agreement will terminate if the cited U.S. executive order takes effect; otherwise, sponsorship is to continue for two years under the stated conditions.
2020
TikTok launches More on TikTok TV app on Amazon Fire TV
TikTok launched the More on TikTok app on Amazon Fire TV in the United States. The app lets viewers watch TikTok videos and is free, does not require an account, and does not allow uploads.
2020
US order to prohibit certain TikTok-related business transactions
The source reports that President Trump signed an executive order stating that, from September 20, US companies would be prohibited from conducting commercial transactions related to ByteDance; it says companies continuing to do business with TikTok would be subject to sanctions.
2020
US executive order to prohibit transactions involving TikTok and WeChat
President Donald Trump signed an executive order stating that, after 45 days, transactions by any US person or entity with TikTok, WeChat, or their Chinese parent company would be prohibited. The article reports the order as a future restriction, not as a ban already in effect.
2020
TikTok launches More on TikTok for Amazon Fire TV
TikTok began rolling out its More on TikTok app on Amazon Fire TV devices in the US. The app features curated playlists and compilations of TikTok videos, creator interviews and other content.
2020
TikTok updates US content policy ahead of election
TikTok said it had updated its US content policy ahead of the presidential election to curb misinformation on the platform.
2020
TikTok announces updated Community Guidelines and election-misinformation reporting
TikTok announced updated Community Guidelines addressing deceptive content and deepfakes, and said it had added an in-app election-misinformation reporting option. It also said the reporting option would roll out in the coming weeks.
2020
KISS and TikTok partner for a livestream
KISS and TikTok partnered on a special livestream show to be hosted on TikTok, featuring KISS presenters and artists alongside TikTok creators.
2020
Microsoft publicly discusses a planned acquisition of TikTok operations
Microsoft said it would continue discussions to acquire TikTok's U.S. business and stated its plan to acquire TikTok operations in the United States, Canada, Australia and New Zealand. It said the deal was to be completed before September 15, 2020; the acquisition had not yet been completed.