Recent events
Recent events tied to this brand in public sources.
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2026
RayNeo launches iO AI glasses
RayNeo (雷鸟创新) launched its new iO series at the 2026 RayNeo AI glasses launch event, with the first product, RayNeo iO, positioned as "human-enhancement AI glasses" priced at 2,499 yuan (first-release price from 1,996 yuan), supporting 0-1000 degree myopia prescription, and already on sale via JD, Tmall, Douyin and offline optical channels.
2026
Alo launches Tmall e-commerce flagship in Mainland China
Alo is set to open its first e-commerce store in Mainland China on Tmall, giving the US athleisure brand a direct retail channel in the market. The online flagship will offer more than 300 products and serve as Alo's exclusive e-commerce channel in the country, with access to more than 62 million 88VIP members through the platform.
2022
Baicaowei ranks first in Tmall's food and beverage brand-strength list
Baicaowei ranked first in the food and beverage category in Tmall's 2021–2022 TOP Brand Strength list.
2022
Amazon Kindle closes its Tmall store
Amazon closed the official Kindle store on Alibaba's Tmall in China. The article reported that the store was no longer accessible on Tuesday.
2021
Meizu launches Blus+ noise-cancelling earbuds
Meizu announced the Blus+ active noise-cancelling earbuds at a price of 219 yuan, with sales scheduled to begin on November 3 through the listed authorized online and retail channels.
2021
Tmall and footwear brands launch single-shoe sales service
The China Foundation for Disabled Persons and participating brands, including Tmall, Skechers, Reebok, Jordan, Camel, Semir and ECCO, jointly launched the “One Shoe Plan,” offering single-shoe sales to people with disabilities at half price.
2021
Tamburins opens a Tmall flagship store
Tamburins opened a new Tmall flagship store in China, listing its hand and body care and fragrance product ranges for sale.
2021
Chery and Tmall sign strategic partnership
Chery iCar Ecosystem announced a strategic partnership with Tmall to jointly develop new retail for automobiles and explore digital solutions across the automotive industry chain.
2021
Chery QQ Ice Cream opens pre-orders on Tmall
Chery's QQ Ice Cream car opened for pre-orders on Tmall on the day Chery iCar Ecosystem announced its strategic partnership with Tmall.
2021
shopDisney online store revamped on Tmall
Disney China launched a revamped version of its shopDisney official flagship store on Tmall, offering consumers in mainland China selected Disney and licensed-partner products.
2021
Tmall announces merchant support measures for 2021 Singles’ Day
Tmall announced measures to support merchants during the 2021 Singles’ Day presale, including early settlement of presale payments, free exposure, and promotional traffic support. The article also reports that merchant registration for the event had begun.
2021
Dabai Bathroom wins Tmall 2021 Luban Star Emerging Brand Award
Dabai Bathroom's Tmall flagship store won the Tmall 2021 Luban Star Emerging Brand Award at a home-furnishing summit in Hangzhou.
2021
Kandao Tech launches Meeting S
Kandao Tech formally launched the Meeting S 180-degree ultra-wide-angle smart video-conferencing device, which was also listed on JD.com and Tmall.
2021
MISSHA signs strategic partnership with Tmall for China-focused digital transformation
MISSHA signed a strategic partnership with Tmall to accelerate digital transformation. The companies planned to collaborate on China-focused product development, digital marketing and customer communication; Tmall was to become MISSHA’s largest online distribution channel in China.
2021
Alibaba announces organizational restructuring
Alibaba announced an organizational restructuring that groups local services, Amap and Fliggy into a life services segment, and combines Tmall Supermarket-related teams with the Tmall Import and Export business group into a new business group.
2021
Skyworth offered a 140-yuan 618 discount on the P3 set-top box
A promotional article said Skyworth’s Tmall flagship store was offering a 140-yuan discount on the Skyworth Xiaopai Box P3 during the 618 sales period, bringing the price to 259 yuan.
2021
Tmall launches Olympic “Cheer Alliance” campaign
Tmall launched its Olympic “Cheer Alliance” marketing plan on May 14, 2021, using Tmall, Juhuasuan and Taobao Live to support brands’ Olympic marketing.
2021
Tmall Genie announces more than 60 seasonal smart-home products
On January 20, Tmall Genie announced that it and more than 20 smart-home partners would offer over 60 products during the New Year shopping festival, including 24 new products scheduled to debut on Tmall.
2020
Regulator fines JD.com, Tmall and Vipshop for unfair pricing
China’s State Administration for Market Regulation fined JD.com, Tmall and Vipshop RMB 500,000 each after investigating unfair pricing in their self-operated businesses.
2020
Viomi Quanxian launched the Super 1200G water purifier
Viomi Technology and Tmall held an online product launch event on December 23, 2020, where they launched the Viomi·Quanxian Internet Water Purifier Super 1200G.