Recent events
Recent events tied to this brand in public sources.
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2020
Gucci opens its official Tmall flagship store
Gucci's official Tmall flagship store opened on December 21, offering hundreds of items across product categories including handbags, leather goods, shoes, ready-to-wear, accessories, watches and jewelry.
2020
Gucci announces strategic partnership with Tmall
Gucci announced a strategic partnership with Tmall, under which it plans to open two official flagship stores, including a Gucci store scheduled to open on December 21 and a Gucci Beauty store planned for February 2021.
2020
Aarke announces planned Tmall sales for its third-generation sparkling-water maker
Aarke announced that its third-generation sparkling-water maker would begin online sales through its Tmall flagship store on November 9, 2020. The article reports the planned channel entry, not that sales had already begun.
2020
Alibaba CCO opens reverse value-added service to some Tmall merchants
Alibaba CCO opened its reverse value-added service to some Tmall merchants ahead of the Tmall Singles' Day shopping festival. The service includes refund recovery, reactivating inactive inquiries, member operations and loss prevention.
2020
Lanzhou lily receives Tmall origin certification
Lanzhou lily became a Tmall Certified Authentic Origin product at a press conference jointly held by the Qilihe District government and Tmall.
2020
ihoco wins Tmall award for new-brand growth
ihoco轻松伴侣, a brand under the AOG Health Group, won Tmall's 2020 New Brand Speed and Passion Award at the Tmall Small Appliances New Brand Singles' Day merchants conference.
2020
Unicom Online official flagship store wins Tmall digital virtual industry award
Unicom Online's official flagship store on Tmall won the 2020 Tmall Digital Virtual Industry “Best Ecosystem Contribution Award” at the merchants' conference in Hangzhou on September 10.
2020
Smartmi launches Smart Toilet Seat Pro on Tmall
Smartmi's Smart Toilet Seat Pro became available on Tmall at a promotional launch price of 2,089 yuan, with free installation in more than 300 cities across China.
2020
Tmall names virtual character Qianmiao as spokesperson
Tmall announced that Qianmiao, a virtual character representing Yi Yangqianxi, would be its second spokesperson and that the two would jointly introduce the Tmall LXSH Parallel World. The source does not state that this was a paid endorsement.
2020
Liren Lizhuang receives a 10-point Tmall service-provider recommendation rating
Liren Lizhuang was rated 10 on Tmall's recommended service-provider list for the mother-and-baby and family category. The article says Tmall evaluated service providers on multiple dimensions, including their operations and strategic planning in the category.
2020
Tmall stores roll out online queue and dedicated customer service
More than 50 Tmall flagship stores were trying the online queue and three-hour dedicated customer service features, and the article says the services had also gone live in other named store groups.
2020
Adobe launches Creative Cloud China Photography Plan on Tmall
Adobe launched the Creative Cloud China Photography Plan exclusively on Tmall, bundling Photoshop and Lightroom Classic.
2020
Adobe launches Creative Cloud China Photography plan on Tmall
Adobe announced that Tmall had exclusively launched the Creative Cloud China Photography plan in China. The annual subscription bundles Photoshop and Lightroom Classic for 888 yuan.
2020
Mammoth Electric wins Golden Wheel award
Mammoth Electric received the Golden Wheel award at the inaugural Tmall Electric Vehicle Festival.
2020
Dior opens its official Tmall flagship store
Dior opened its first official flagship store on Tmall, promoting products including the Miss Dior fragrance line and Rouge Dior lipstick.
2020
BMW launches 618 vehicle-purchase promotion
BMW offered a 618 promotion through its Tmall flagship store for the new BMW X1 and BMW X2, including a ¥16.8 test-drive service with a chance to receive shopping-box rewards after a test drive at an authorized dealer.
2020
Apple iPhones discounted in China for 6.18 promotions
Apple iPhone models were offered at discounted prices in China ahead of the 6.18 online shopping festival, including on Apple’s official Tmall store. The article says the listed prices reflect promotions on June 1.
2020
Apple offers iPhone discounts through Chinese e-commerce platforms
During China’s 618 promotion, Apple offered discounts on iPhone models including the iPhone 11 and iPhone SE through major e-commerce platforms. The source reports that the discounts were available on Tmall and JD.com, but not on Apple China’s official website.
2020
Apple products offered discounts for Tmall 618
Apple's Tmall official flagship store offered participating iPhone products cross-store discounts and coupons for Tmall 618; the source says this was Apple's first official participation in the promotion.
2020
Tmall announces additional 4 billion yuan in 618 coupons
Tmall announced that it would add 4 billion yuan in cash consumer coupons during its 618 promotion, funded by the Tmall platform.