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TOYOTA Rent a Car

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TOYOTA Rent a Car is a Japanese car rental company operating under Toyota Motor Corporation.

Last updated September 15, 2026

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Oct 29, 2026
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Overview

TOYOTA Rent a Car is a Japanese car rental company. According to its official website, it is one of the top car rental companies by number of cars and locations, and offers instant reservations both online and over the phone for uses ranging from family holidays to business. Chinese Wikipedia describes it as a car rental and car loan business under Toyota Motor Corporation, with 63 subsidiaries nationwide, and states that its fleet size and number of stores are the largest in the Japanese industry.

History

TOYOTA Rent a Car is a Japanese car rental company. Chinese Wikipedia states that it is a car rental and car loan business under Toyota Motor Corporation, that its partner in the United States is Hertz, and that there are 63 subsidiaries nationwide responsible for these operations, mostly funded by Toyota Motor's regional distributors. It further states that its fleet size and number of stores are the largest in the Japanese industry, and that in principle the telephone numbers of its offices are unified under the prefix "0100".

Products and positioning

One of the top car rental companies by number of cars and locations; largest fleet and store count in the Japanese industry.

  • Car rental

    Car rental services with instant reservation available online and over the phone.

  • Car loan

    Car loan business operated under Toyota Motor Corporation.

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